Hue & Machine

Hue & Machine is a product design company for SaaS and enterprise software, specializing in UX audits, accessibility compliance, and data-dense product design. We work with product and engineering teams at companies including Microsoft, DoorDash and Stanford, on software where a design decision carries financial, safety or regulatory weight.

We redesign complex software that is already in use: portfolio and valuation platforms for private-equity firms, private-market trading, lending portals, payroll-embedded earned wage access, point-of-sale systems, clinical dashboards and government contracting tools.

Five practices, one team: Consulting (UX consulting and research), Audit (UX audits, accessibility audits, ADA & EAA compliance, conversion and retention), Product (product design, redesign and modernization, design systems), Brand (website design) and Operations (design retainers).

Every project is led by a designer who owns the outcome end to end. Most engagements start with a Product Audit: fixed scope, from $8,000 and from two weeks, ending in a severity-ranked report, a remediation roadmap and a findings readout. We measure before we design and again at 30, 60 and 90 days after launch. Live products are modernized in phases so users are never stranded, and products that grew apart are brought back into one system. First reviewable work arrives inside two weeks.

Accessibility work is documentation-grade: WCAG 2.1 and 2.2 AA plus EN 301 549, manual keyboard and screen-reader testing, delivered as a VPAT 2.5.

Headquartered in London, with client partnerships in New York covering US time zones. Founded in 2020. 300+ products across fintech, healthtech, enterprise, cybersecurity and proptech.