ImageX

Onset is a global leader in data logger and monitoring solutions that improve the environment and ensure the quality of temperature-sensitive products.

They were challenged with a highly complex website that lacked an engaging digital experience on Drupal 7. They sought out web design and development; as they wanted a new website that was easy to navigate and would provide good UX for their customers. Additionally, they wanted to have another resource to support their website.

We created an implementation-ready design that was engaging and mobile-friendly, a digital strategy, and clearly defined navigation that accurately depicts the customer journey. We also implemented a content strategy focused on increasing engagement, user satisfaction, and conversion. 

ImageX delivered an end-to-end solution that started with a deep dive into Ashland’s goals and long-term vision, as well as its user’s needs. We worked closely with Ashland in focused discovery workshops to understand the organization and its goals, get to know the users of Ashland’s site, and establish meaningful metrics. By honing in on our relationship with Ashland and having an open and flexible communication style, we were able to lead with empathy and operate with a design thinking mindset.

We also created and tested several creative concepts. The final concept, “We See You,” aligned the goals of the website with the larger vision of the university. It also served as the guidepost for the design (visual and content) and development phases of the project.

"They were a delight to work with and were truly an extension of our in-house team." - Karen Martin, Director of Marketing & Communications, Ashland University

The San Antonio YMCA needed help designing and developing a website on the Open Y platform. The challenge for ImageX was to migrate existing content and launch the new site while providing the YMCA with guidance from start to finish.

The ImageX team launched the site, fixed bugs, provided SEO advice, and streamlined third-party point of sale API. After launching the new mobile-friendly platform in Open Y, the organization’s website bounce rate dropped from 60% to 20%. Additionally, their net promoter score (NPS) improved by 10 points, and online sales rates continue to grow.

ImageX redesigned the 7-year-old website, which the client felt had become quite dated. The result was a clean but bold and unique platform that could stand up to competitors.

“I wish all agencies operated the way that these guys do. They’re extremely organized, and their methodology and approach are simply phenomenal."  -Salvatore Lavorata, Marketing Manager, Manning Elliott LLP