“Clear communication but lacked UX ownership; concerns deflected and usability fixes billed late.”
Overall, my experience with Imajine was mixed. Communication was generally prompt, and the team remained responsive in implementing requested changes. However, the project fell short in an area that is critical for any website build: ownership of UX/UI and usability. Despite raising concerns around navigation, page flow, and user experience over several weeks, there was little proactive guidance from the team. The work remained execution-led rather than design-led. When I escalated these concerns during the intended launch week, I was told the site had been delivered exactly as requested and that my involvement had limited alternative design exploration. These UX gaps were then reframed as additional scope, with extra time and cost proposed for relatively minor refinements.The experience felt more transactional than collaborative. The project was eventually handed over cleanly, but key usability concerns remained unresolved.
