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Creativity Meets Strategy

Ink, Inc. is a full-service marketing agency in Brooklyn, NY. We believe that the best work is done at the precise intersection between strategy and creativity. That is why we remain highly-focused on fulfilling our passion for connecting meaningful brands with an audience that stands to benefit, providing a valuable link between both parties — a link situated directly at that all-important intersection.

We specialize in matters of strategic messaging, branding, and digital marketing services for businesses that range in size from the very small to the very large. Our goal is to get your message out there in a way that speaks directly to your targeted audience, in order to drive more conversions that will help your business grow.

United States United States
30 John St., NYC, New York 11201
917-765-6894
$100 - $149/hr
2 - 9

Service Focus

Focus of Digital Marketing
  • SEO Services - 3%
  • Content Marketing - 15%
  • Social Media Marketing - 5%
  • PPC - 5%
  • Mobile App Marketing - 3%
  • Email Marketing - 4%
  • Analytics Consulting - 6%
  • Local Marketing - 2%
  • Branding - 16%
  • Video Production - 2%
  • Market Research - 2%
  • Inbound Marketing - 18%
  • Search Engine Marketing - 3%
  • Online Reputation Management - 2%
  • Conversion Rate Optimization - 14%
Focus of Business Services
  • Management Consulting - 100%
Focus of Advertising
  • Online Advertising - 40%
  • Creative Agencies - 60%
Focus of Writing Services
  • Copywriting - 65%
  • Technical Writing - 15%
  • Content Writing - 20%
Focus of Web Design
  • Website - 15%
  • Landing Page - 35%
  • E-commerce - 5%
  • Usability - 15%
  • User Experience - 25%
  • Product Design - 5%
Focus of Animation & Multimedia
  • 2D - 60%
  • Animation - 40%

Industry Focus

  • Business Services - 30%
  • Consumer Products - 21%
  • Startups - 10%
  • Enterprise - 10%
  • E-commerce - 8%
  • Healthcare & Medical - 6%
  • Retail - 5%
  • Other - 10%

Client Focus

45% Small Business
40% Medium Business
15% Large Business

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Client Portfolio of Ink, Inc. Creative Group

Project Industry

  • Media - 50.0%
  • Startups - 50.0%

Major Industry Focus

Media

Project Cost

  • $100001 to $500000 - 50.0%
  • $10001 to $50000 - 50.0%

Common Project Cost

$100001 to $500000

Project Timeline

  • 1 to 25 Weeks - 50.0%
  • 51 to 100 Weeks - 50.0%

Project Timeline

1 to 25 Weeks

Portfolios: 2

A Starting Point | Marketing Solutions for Media Startup founded by Chris Evans

A Starting Point | Marketing Solutions for Media Startup founded by Chris Evans

  • A Starting Point | Marketing Solutions for Media Startup founded by Chris Evans screenshot 1
  • A Starting Point | Marketing Solutions for Media Startup founded by Chris Evans screenshot 2
$100001 to $500000
65 weeks
Media

A Starting Point is a media & civic engagement startup founded by actor & “Captain America” star Chris Evans, director & producer Mark Kassen, and technology entrepreneur Joe Kiani. The organization sought us out for a comprehensive set of digital marketing services including brand development, expanding organic content initiatives, social media management, and paid media campaigns.

Visit our company website for more information on this inbound marketing project with client, A Starting Point.

Web App
ClockInEasy | B2B SaaS App Inbound Marketing Project

ClockInEasy | B2B SaaS App Inbound Marketing Project

  • ClockInEasy | B2B SaaS App Inbound Marketing Project screenshot 1
  • ClockInEasy | B2B SaaS App Inbound Marketing Project screenshot 2
  • ClockInEasy | B2B SaaS App Inbound Marketing Project screenshot 3
  • ClockInEasy | B2B SaaS App Inbound Marketing Project screenshot 4
  • ClockInEasy | B2B SaaS App Inbound Marketing Project screenshot 5
$10001 to $50000
18 weeks
Startups

For a B2B SaaS client, we provided comprehensive inbound marketing services including content marketing, on-page SEO optimization, off-page SEO strategies, conversion rate optimization (CRO), brand development, and campaign generation. Additionally, we completely redeveloped the entire inbound email funnel for their sales channel: the free trial email campaign. Using advanced automations, on-site events, and personalized messaging to each user and their engagement level with the platform, we created a high-converting inbound email funnel using ActiveCampaign.

The results were highly successful, meeting and exceeding client goals including a tripling of organic web traffic, a doubling of on-site conversion rate, and significant growth in monthly recurring revenue (MRR). A full case study is available on our company website portfolio page, the ClockInEasy project showcase.

RESULTS & STATS:

  • 334% increase in organic traffic
  • 418% increase in search impressions
  • 6.1% overall web conversion rate (more than double industry average of 2.35%)
  • 25% conversion rate on Capterra Campaign landing page

THE CLIENT:

ClockInEasy is a mobile app & web platform for employee clock-ins and workforce management. With a strong development and design team, but faced marketing and exposure challenges. ClockInEasy retained our services for a broader strategic overhaul. Working closely with both the product and operations team, we got to work on addressing some core customer needs—both in the communications strategy and improving broader audience-market fit. In this capacity, we developed a multi-front content strategy and generated assets for both inbound & outbound campaigns.

The mediums covered included social media, advertising & promotions, web copy & SEO, blog content (including improving its visibility & reach), and both inbound & outbound email marketing campaigns. The email campaigns were implemented with personalized content, audience segmentation (by industry and on-site behavior) & message targeting. Content was A/B tested for optimal results and automated funnels were constructed according to a series of conditional logic parameters.

Web App