JPEG
Bullshit free design. Brand positioning and narrative since 1998.
Overview
About JPEG
JPEG is an independent brand positioning and narrative studio based in Cascais, near Lisbon, Portugal. It was founded in 1998 by José Pedro Gomes, who still leads every project as creative director, working with a small senior team.
1998
Who we work with: Portuguese companies in sectors that rarely invest in brand, such as capital and investment, engineering, healthcare and B2B distribution, architecture, hospitality and real estate. Recent work includes CAVØ (restaurant brand, naming, interiors and film), MQ Capital (investment firm rebrand), BIOTOP (30-year-old supplements brand), MAISON 34 and UP (architecture studios) and TwoMed (clinical supplies).
How we work: every project starts with a free 30 to 45 minute conversation, and we reply within 48 hours. Our method is “bullshit free design”: strategy before aesthetics, argument before decoration. Our portfolio clearly separates implemented work from concepts that clients did not adopt, and we never publish invented metrics.
See the work at https://jpeg.pt/casos/
Featured Companies
Focus
Service Focus of JPEG
How the team's effort is distributed across services.
Industries Focus
Client Focus
The Positioning
AI Tools & Purpose
The stack the team uses to move faster.
Client Portfolio of JPEG
Where their work concentrates - by industry, budget, and timeline.
Project Industry
Project Cost
Project Timeline
Clients: 8
Portfolios: 5
Where we are
Locations (1)
Offices where JPEG operates.
