Leaf Design

Leaf Design is a Mumbai-based strategy and design consultancy working across brand, experience design, digital products and AI-enabled transformation.

With over two decades of practice, Leaf helps organisations translate human insight, business context and emerging technology into trusted brands, scalable platforms and service experiences built for real-world adoption. Its work brings clarity to complex offerings, strengthens how people engage with products and services, and helps businesses create more coherent, useful and resilient experience systems.

Leaf's approach is informed by doctoral research in human-centred AI, co-design and organisational digital transformation, alongside deep applied experience across finance, healthcare, technology and service-led sectors. The focus is on how people understand, adopt and act within increasingly digital and AI-mediated environments.

By combining strategy, design and systems thinking, Leaf supports transformation that is responsible, explainable and grounded in real organisational behaviour.