Luke Dunsmore

I run a modern, flexible freelance studio specialising in practical, creative digital solutions for small businesses, founders, and growing brands. My work spans WordPress, Shopify, custom block theme development, UX-driven site design, digital tooling, and technical problem-solving.

Clients work with me when they need someone who can step into the chaos, understand the full picture, and quickly bring structure, clarity, and forward momentum. Whether it’s repairing a broken website, improving page speed, designing a scalable content system, or shaping a full brand presence, my focus is always on building clean, stable, future-friendly outcomes.

I approach every project with a mix of creativity and technical discipline: strong design instincts, clean code practices, and an emphasis on long-term maintainability. I’m comfortable bridging strategy, design, and engineering, which means clients get a seamless end-to-end service without the usual disconnect between ‘designer’ and ‘developer.’

My ecosystem of tools and experience includes: custom block theme development, UX layout systems, Shopify storefront setup, optimisation work, digital branding, automation tools, and open-source solutions for creators. I also support clients who need ongoing maintenance, troubleshooting, or a reliable technical partner for iterative development.

If you need someone who can think holistically, build efficiently, communicate clearly, and keep things human, I’m here to help.