Merkle
Building a Scalable Personalization Engine for Fast-Casual Dining
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
Service Focus
Industry Focus
- Automotive - 15%
- Healthcare & Medical - 15%
- Manufacturing - 15%
- Retail - 15%
- E-commerce - 15%
- Food & Beverages - 15%
- Other Industries - 10%
Client Focus
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