Orr Consulting

Orr Consulting is the fractional CMO partner for $5–$100M brands that have outgrown ad-hoc marketing and need senior leadership accountable to revenue.

Led by Dr. Linda Orr, PhD, with 25+ years across tech, healthcare, telehealth, premium DTC, and complex B2B. Quoted in Forbes. Published in the Journal of Business Research, Psychology and Marketing, and Marketing Management Journal. Top 1% of Upwork freelancers with 100+ clients, 100% five-star reviews, and over $88M in marketing budgets managed.

WHAT WE DO

We operate as your senior marketing leadership, not a vendor running campaigns. That means owning the strategy, the roadmap, the budget, and the performance conversation. We hold agencies and freelancers accountable, decide what to spend, what to pause, and what to test next, and measure success in CAC, revenue, and profit, not vanity metrics.

Core services: Fractional CMO leadership, 90-Day Growth Roadmaps, Marketing Mix Modeling and analytics, market research and segmentation, paid media oversight, and SEO/AEO/GEO for AI-era discovery.

WHO WE WORK WITH

Premium DTC brands scaling paid media without blowing up CAC. Healthcare and telehealth companies, including GLP-1 and behavioral health, that need responsible, compliant growth. Complex B2B and service businesses with long sales cycles and messy data.

Past clients include PepsiCo, McKesson Foster & Thrive, Therabreath, Indeed, Midmark Dental, Upwork, and SMRTFT.

WHAT MAKES US DIFFERENT

A PhD-credentialed practitioner running every engagement personally. Academic rigor combined with live operator experience. Honest assessment, transparent pricing, and a genuine commitment to your unit economics.

Book a free 30-minute diagnostic call at orr-consulting.com.