Many brick and mortar stores have shifted their operations online during mid-2020 as the precautionary measure due to almost-forced COVID-digitization. This influenced the buying habits of consumers that have changed and even became faster than before due to ease and convenience in online shopping. Hence, the importance of customers’ experience within the digital storefronts has grown exponentially amid the global pandemic. Digital stores have undoubtedly enhanced the opportunities to make a connection, to respond to a query, and to resolve a question for a potential customer. The growth of ecommerce has been accelerated in a very short period and the holiday season sales for the previous year exceeded by 7% during April and May. However, this brought immense pressure on the eTailers to keep their retail websites working all the time, especially during the peak season, i.e. from Halloween to Valentine’s Day. When customers get easy and carefree shopping experience, it becomes imperative to deliver them seamless experience throughout the holiday season. So, you should essentially ensure that you optimize and prepare your online store for the seasoned time of the year. But how? Let me brief it to you.#1. Learn from the previous year that has been a busy year for most of the eTailers. Dig out previous year’s to-do-list and action plans, set up the campaign calendar or your content plan. Gather data on the best sellers, performing campaigns, and sales times. Preparation is already done that will save your time and help you work more efficiently.#2. Catch the interest of your consumers by gamifying your online store and building interactive sales-focused campaigns. You can use questionnaires, personality tests, polls, quizzes, and surveys for gamifying. #3. Rich media ads or interactive ads should be used as they are the powerful means to catch target audience’s attention as well as retain the customers with their brand for long.#4. Personalize the shopping experience for your customers that brings an uplift in conversions.#5. A/B test your ads, email campaigns, or website landing pages for peak season benefits. It helps you understand what resonates with your audience and drive sales online.#6. Optimize for conversions with AI by identifying shoppers, prioritizing them and triggering custom actions to meet their specific requirements. #7. Use live chat facility and power up your customer service. #8. Automate FAQs for peak season.#9. Make most of your operations mobile-friendly to get better conversions or else it can cost your business loss of market share.Try the above-discussed points and reap the benefits for your business.
Many brick and mortar stores have shifted their operations online during mid-2020 as the precautionary measure due to almost-forced COVID-digitization. This influenced the buying habits of consumers that have changed and even became faster than before due to ease and convenience in online shopping. Hence, the importance of customers’ experience within the digital storefronts has grown exponentially amid the global pandemic. Digital stores have undoubtedly enhanced the opportunities to make a connection, to respond to a query, and to resolve a question for a potential customer. The growth of ecommerce has been accelerated in a very short period and the holiday season sales for the previous year exceeded by 7% during April and May. However, this brought immense pressure on the eTailers to keep their retail websites working all the time, especially during the peak season, i.e. from Halloween to Valentine’s Day. When customers get easy and carefree shopping experience, it becomes imperative to deliver them seamless experience throughout the holiday season. So, you should essentially ensure that you optimize and prepare your online store for the seasoned time of the year. But how? Let me brief it to you.#1. Learn from the previous year that has been a busy year for most of the eTailers. Dig out previous year’s to-do-list and action plans, set up the campaign calendar or your content plan. Gather data on the best sellers, performing campaigns, and sales times. Preparation is already done that will save your time and help you work more efficiently.#2. Catch the interest of your consumers by gamifying your online store and building interactive sales-focused campaigns. You can use questionnaires, personality tests, polls, quizzes, and surveys for gamifying. #3. Rich media ads or interactive ads should be used as they are the powerful means to catch target audience’s attention as well as retain the customers with their brand for long.#4. Personalize the shopping experience for your customers that brings an uplift in conversions.#5. A/B test your ads, email campaigns, or website landing pages for peak season benefits. It helps you understand what resonates with your audience and drive sales online.#6. Optimize for conversions with AI by identifying shoppers, prioritizing them and triggering custom actions to meet their specific requirements. #7. Use live chat facility and power up your customer service. #8. Automate FAQs for peak season.#9. Make most of your operations mobile-friendly to get better conversions or else it can cost your business loss of market share.Try the above-discussed points and reap the benefits for your business.
Many brick and mortar stores have shifted their operations online during mid-2020 as the precautionary measure due to almost-forced COVID-digitization. This influenced the buying habits of consumers that have changed and even became faster than before due to ease and convenience in online shopping. Hence, the importance of customers’ experience within the digital storefronts has grown exponentially amid the global pandemic.
Digital stores have undoubtedly enhanced the opportunities to make a connection, to respond to a query, and to resolve a question for a potential customer. The growth of ecommerce has been accelerated in a very short period and the holiday season sales for the previous year exceeded by 7% during April and May. However, this brought immense pressure on the eTailers to keep their retail websites working all the time, especially during the peak season, i.e. from Halloween to Valentine’s Day. When customers get easy and carefree shopping experience, it becomes imperative to deliver them seamless experience throughout the holiday season.
So, you should essentially ensure that you optimize and prepare your online store for the seasoned time of the year. But how? Let me brief it to you.
#1. Learn from the previous year that has been a busy year for most of the eTailers. Dig out previous year’s to-do-list and action plans, set up the campaign calendar or your content plan. Gather data on the best sellers, performing campaigns, and sales times. Preparation is already done that will save your time and help you work more efficiently.
#2. Catch the interest of your consumers by gamifying your online store and building interactive sales-focused campaigns. You can use questionnaires, personality tests, polls, quizzes, and surveys for gamifying.
#3. Rich media ads or interactive ads should be used as they are the powerful means to catch target audience’s attention as well as retain the customers with their brand for long.
#4. Personalize the shopping experience for your customers that brings an uplift in conversions.
#5. A/B test your ads, email campaigns, or website landing pages for peak season benefits. It helps you understand what resonates with your audience and drive sales online.
#6. Optimize for conversions with AI by identifying shoppers, prioritizing them and triggering custom actions to meet their specific requirements.
#7. Use live chat facility and power up your customer service.
#8. Automate FAQs for peak season.
#9. Make most of your operations mobile-friendly to get better conversions or else it can cost your business loss of market share.
Try the above-discussed points and reap the benefits for your business.
