Phire Group

Phire Group is a full-service branding and marketing agency headquartered in Ann Arbor, Michigan. Founded in 2004, the agency has grown over more than 25 years into a team of 30 professionals serving clients across manufacturing, building products, healthcare, higher education, nonprofit, and technology sectors. Phire Group's core capabilities include brand strategy, brand identity and positioning, messaging architecture, integrated marketing campaigns, digital marketing, content strategy, website design and development, and creative services. The agency is known for a strategically led, insight-driven approach that bridges brand thinking with measurable marketing execution. Phire Group serves both regional and national clients from its Ann Arbor headquarters, with particular depth in the building products, healthcare, and higher education verticals.