Overview

About Raft Design

Raft Design (raftdesign.studio) is an AI-native brand and product design studio in Los Angeles, working with companies in the U.S. and Japan. We help startups and established companies turn new technology into brands and products people trust. AI speeds up the work. People make the calls.

Founder Lance Shields has spent more than 20 years in brand, product, and platform design, including design leadership at Adobe and Walmart. Client work includes Visa, Fitbit, Red Bull, and Hitachi. Raft Design works bilingually in English and Japanese.

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Focus

Service Focus of Raft Design

How the team's effort is distributed across services.

50%30%20%

Industries Focus

10%10%10%10%10%10%10%10%10%10%

Client Focus

Small Business30%
Medium Business40%
Large Business30%

The Positioning

AI Tools & Purpose

The stack the team uses to move faster.

Claude
Product strateg & AI-assisted development
ChatGPT
Research, ideation & product experience design
Lovable
Rapid prototyping & functional MVP development
Cursor
AI-assisted coding & production UI development
V0
AI-assisted coding & production UI development
Selected Work

Client Portfolio of Raft Design

Where their work concentrates - by industry, budget, and timeline.

Clients: 8

VisaLegalOnRed BullFitbitAdobeWalmartADPHitachi

Where we are

Locations (1)

Offices where Raft Design operates.

Headquarter
United States

United States

6662 Emmet Terrace
Los Angeles, California 90068
415-361-9584