Red Arrow Marketing

HAF Loungewear is an apparel line made for and by high-achieving people who partake. Their mission is to break negative perceptions about stoner culture and show the creative, expressive and successful side of living the high life.

They needed their ecommerce platform overhauled to truly showcase their clothing line, paired with social media support to connect their messaging to their audience. We dove into streamlining their Shopify site for users on the frontend as well as for their internal tracking on the backend. We developed the creative direction for their product photography and social presence, working with local photographers to capture the fun, casual cool of their apparel. We run targeted advertising to bring sales and spread the word!