SoftLoft

Your eCommerce Solutions Partner

4.8 30 Reviews
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At SOFTLOFT, we don't just build platforms; we inspire businesses to dream big and achieve more in the e-commerce landscape. With a blend of expertise, passion, and a touch of humor, we position ourselves not just as a software company but as your trusted ally in the journey of digital transformation.
 

Platform-Flexible Approach:

We deeply understand and prioritize your business needs, meticulously selecting the perfect platform tailored for you, whether it's Shopify, Magento by Adobe, BigCommerce, or Salesforce. Our goal? Crafting a unique success story that resonates with your brand's vision.

 

Service Highlights:

  • E-commerce Solutions: From initial consulting to continuous support, we offer a holistic e-commerce suite. This encompasses eCommerce development, UX design, strategic marketing, and SEO to ensure your brand stands out.
     
  • Dedicated Teams: Our seasoned experts integrate seamlessly with your operations, ensuring you have the right expertise at every step.
     
  • Custom Development: Ranging from enterprise integrations to cutting-edge AI solutions, we customize our services to align with your distinct needs.
     
  • Mobile Development: In today's mobile-centric world, we guarantee your business remains accessible and engaging for your customers, anytime and anywhere.


Established in 2008 in Ukraine, SOFTLOFT has a legacy of delivering agile, reliable e-commerce solutions to a global clientele. Our unwavering commitment is simple yet profound: if a solution doesn't resonate with your quality standards, it certainly doesn't align with ours. Partnering with SOFTLOFT means embarking on a journey towards unparalleled online success.

$50 - $99/hr
10 - 49
2008
Locations
Ukraine
Office 53, 142, Moskovsky Ave, Kharkiv, Kharkiv 61060
+380978054438
Ukraine
Office 927, 3, Solomianska Str., Kyiv, kyiv 03110
+380503823733
Denmark
37B, Tempovej, Ballerup, DK-2750 , Copenhagen, Copenhagen 50008
United Kingdom
380 Chester Road M16 9EA, Manchester M16 9EA
+447951845635

Focus Areas

Service Focus

100%
  • E-commerce Development

Client Focus

90%
10%
  • Small Business
  • Medium Business

Industry Focus

20%
20%
18%
16%
16%
10%
  • Retail
  • E-commerce
  • Enterprise

SoftLoft Executive Interview

Petr Datsko
Petr Datsko
CEO
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Please introduce your company and give a brief about your role within the company?
My name is Petr Datsko, and I’m the founder and current CEO of SOFTLOFT. We’re a leading Magento development company based in Ukraine in the top 2 from GoodFirms.
 
We’ve focused our skills in a full range of Magento development services such as Magento Consulting and Audit, Development, Magento integration with 3d part systems (ERP, CRM), Migration from Magento 1 to Magento 2. 

We provide a full range of Magento development services Magento Consulting and Audit, Development, Magento integration with 3d part systems (ERP, CRM), Migration from Magento 1 to Magento 2.

We have a great and talented team of certified developers located in three offices over Ukraine.

Have representative offices in the UK and Denmark. For 2020 going to open offices in the USA and Australia.
Mention the objectives or the parameters critical in determining the time frame of developing an ecommerce app.
I think the requirements define it. First of all, the team should exactly understand what should be done, what the store is about, what are the partner's goals and achievements, etc.

Based on this, we can define the level of project complexity and time frames. But once again, in the correct time frame, results are very focused and the result of careful and painstaking work of the team in close cooperation with a partner.
How much effort in terms of time goes into developing the front end and back end of an ecommerce app?
It depends on the project. Sometimes it is enough to use Magento default features; then, it could be 75/25 (frontend/backend). In many cases, there could be a high level of customization and integration. Then this rate could be changed to 80/20 (backend/frontend). But we have projects where backend work is 99 percent of our efforts.
What is your company’s business model–in house team or third party vendors/outsourcing?
We focus on developing only in-house teams. We invest a lot of time, effort, and finances into the skills and motivation of our team and certification.
We would like to keep full control under the delivery process and the client’s relationships, so at this moment, we consider only in-house teams.
How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?
First of all, we don’t have clients; we have partners. And each project we work with we consider like our own. It is our baby, where we are responsible for his life.
We build long term relationships. Usually, partners continue with us for the long term. We prefer to deliver instead of a promise. And be very transparent and honest with our partners (whatever this costs for us). We never put profit before quality and relationships.
What industries do you cater to? Are your clients repetitive?
We are taking care of many different industries, fashion, customer goods, luxury, perfumes, automotive, machinery, and equipment. We are taking care of such clients like HM, Victoria Secret, MotherCare, Foot Locker, SweetDeal, Essential. And we are proud to be part of this success story.
What are the key parameters to be considered before selecting the right platform for an ecommerce application?
We mostly focus on Magento, and here some of my recommendations on how to choose the platform:
  • Things to consider when choosing a technology stack: 
  • The first consideration is what talent do you have. If you have an existing technology team, and you’re not looking to completely replace them, your options have to be limited in your path that you choose. There are adequate e-commerce platforms for most technology stacks. We are advocates for protecting your team and culture to support the scale, so start with your available skillset. 
  • Have a simple sales model with a basic ecommerce funnel? You probably should look at Shopify or BigCommerce as your focus will likely be building your brand and marketing activities to drive sales. Have a complex sales funnel, possibly subscriptions, maybe direct to consumer and wholesale sales? Now you’re talking about Magento's sweet spot;  any type of complex sales funnel or sales process is not best supported by a SaaS platform. 
  • If you need control over fields, statuses, and workflow in your e-commerce platform instead of being in a shipping platform or ERP, Magento offers open-source technology with full customization capabilities. 
  • Budget is a factor of cost of building, maintenance, and ongoing cost of operations.  If you’re not used to making an investment in ongoing support and feature development within an e-commerce platform, Magento may take a second to get used to.
Which Content Management System do you prefer to use (Wordpress, Joomla, Drupal etc)?
We use native Magento management system. Additionally, you can use Magento PageBuilder or Magesuite. For some projects, upon customer architecture requests, we use Drupal.
What are the key factors that you consider before deciding the cost of an ecommerce application?
We execute a deep audit and consulting of the partner’s business in areas such as: 
How big is their business, and what are their ambitions for ecommerce?
Do they already have something, or should it be built from scratch?
How complicated should the functionality be?
If there any additional integrations, restrictions, and customization?
How fast should the project go into production?

It is very individual, and there are no standard patterns because each business and client’s needs could be very different.

We deeply investigate how business works, what partners expect to have, their ideas, and wishes. Then after detailed research and analytics, we come back with a report and different options on how it can be done. Partners may choose what fits their requirements the best. After this, we create very detailed and transparent quotations and project plans.
What kind of payment structure do you follow to bill your clients? Is it Pay-per-feature, fixed-cost, pay-per-milestone (could be in phases, months, versions, etc.).
It could be different for different clients. Usually, there are the following models:
  • Fixed price-per-project: upfront and then pay-per-milestone (defined in the project plan)
  • Time and Material: especially if this existing projects which could come to us full of bugs
  • Fixed price-per-month: in this case partner hires developers for full-time (outstaffing model)
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
There is no minimum budget because we consider each partner individually. But, though Magento is very powerful, an advanced and complicated system requires a high-quality development team. From my experience, I can say that the minimum budget for Magento usually starts at 15000 USD.
What do you think is the future of the ecommerce industry?
It has a great future. I believe that in the next 10 years, we will have most of the transactions in the world done online. In Ukraine, a few years ago, people were scared to buy online, but now it is so common that most of my friends cannot say exactly when they last visited an offline store.
Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
Everything is fine. They provide a clear and transparent review and rating system. And if you work hard and build relationships with your partners, you can get top positions.

SoftLoft Clients & Portfolios

Key Clients

  • H&M
  • Victorias Secret
  • Vuarnet
  • Tops
  • ShobrNordic
  • Mothercare
  • Murad
  • Bendon Lingerie
  • Miller Harris
  • FootLocker
  • SweetDeal
  • Lounge Lovers

H&M
View Portfolio
H&M
  • H&M screenshot 1
$100001 to $500000
74 weeks
E-commerce

Soft-Loft assisted H&M in introducing the brand to key markets in the Middle East – The United Arab Emirates, Kuwait, and Saudi Arabia.

The Soft-Loft team was tasked with several ambitious goals, which could only be achieved with close cooperation between the business and marketing teams. Throughout the project, we achieved over 1000 different objectives, from customization to integration with external systems. Our work had an impact on all key elements of the store, including the catalog, products, order placement system, new delivery methods, and payment systems.

Industry: Fashion

Technologies: Magento EE, Drupal, MySQL, PIMS, MCOM, COMS, RabbitMQ, JavaScript

Website:  https://ae.hm.com/

Victoria's Secret
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Victoria's Secret
  • Victoria's Secret screenshot 1
$100001 to $500000
72 weeks
E-commerce

Soft-Loft helped introduce the brand to the Middle East market in close cooperation with representatives from Magento (an Adobe Inc. company). Fashion

In our work, we made it a top priority to integrate external systems into the store’s online portal. These systems included PIMS (content and product management in 2 languages), COMS (order processing), and MCOM (order management). Additionally, it was important for us to make sure that the project was easily scalable, had top-level security protections, and operated flawlessly.

Industry: Fashion, Lingerie, Perfumery 

Technologies: Magento EE, Drupal, MySQL, PIMS, MCOM, COMS, RabbitMQ, JavaScript, Google Maps, CyberSource

Website: www.victoriassecret.ae

Sweet Deal
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Sweet Deal
  • Sweet Deal screenshot 1
$50001 to $100000
25 weeks
E-commerce

Soft-Loft has greatly contributed to this service, which is successfully developing and growing today. Since our team started work on the project, we have managed to achieve over 400 objectives of varying difficulty, including integration and customization.

We take our role of keeping the project running without interruption seriously and are working hard to add new functions whilst expanding existing ones. This includes integration with external systems, allowing us to boost the scalability and flexibility of the business in parallel with providing stable growth.

Industry: Entertainment and coupons 

Technologies: Magento EE, Drupal, MySQL, PIMS, MCOM, COMS, RabbitMQ, JavaScript, Google Maps, CyberSource

Website: https://www.sweetdeal.dk/

Mothercare
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Mothercare
  • Mothercare screenshot 1
$50001 to $100000
70 weeks
E-commerce

Soft-Loft started work on this project when it had already been set up and running, and our goal was to support the existing team in developing the project effectively and expanding to new markets.

Our team of several specialists mastered the broad and customized functionality of the project in very limited time, and began working with the native team according to the Agile method.

During our work on the project, the Soft-Loft team achieved the goals set before us but also presented initiatives for improvements and refinement, some of which have already been implemented.

Industry: Healthcare 

Technologies: Magento EE, Drupal, MySQL, PIMS, MCOM, COMS, RabbitMQ, JavaScript, Google Maps, CyberSource, Google feeds

Website: https://www.mothercare.com/

Miller Harris
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Miller Harris
  • Miller Harris screenshot 1
$10001 to $50000
31 weeks
Consumer Products

A Britain perfumer Lyn Harris founded Miller Harris in 2000. Before that she spent 5 years training in France at one of the highly prestigious schools of the perfume in Paris and then Robertet in Grasse. Lyn Harris works with natural materials in classical French style.

Task:

We had to redesign and build a new website to increase sales and customer loyalty.

SoftLoft Solution:

We build a new website in close cooperation with Investment Fund (who invest into this company) and highly creative designers. SoftLoft implemented a totally new site structure, which was much more user friendly and contained advanced features such as a custom menu and filters, a quick view function and a world wide store locator. Also we made an integration of the shipping company API and the shipping process. As a result the website became an important part of the Miller Harris retail business and is growing more and more each day.

Technologies:

Magento, Google API, SagePay, HTML/CSS, JS RoyalPost, XML API

Shobr
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Shobr
  • Shobr screenshot 1
$10001 to $50000
25 weeks
E-commerce

Shobr is a marketplace with global ambitions. SoftLoft faced a challenge to rewrite and finalize the current solution for the suppliers’ portal. We implemented the uploading and management of all the products to be presented by different vendors in the marketplace.

Task:

  • Import of products
  • Scalability of the project and work under load
  • Sorting, management, and moderation of the commodity list
  • Synchronization of data with Magento through API
  • Custom reports

SoftLoft Solution:
We implemented the project in a short time on the Symfony 2 and Magento platform. SoftLoft ensured the stable operation of the whole system. Technological processes were established. We created a firm base has for the further development of the project, capable of processing hundreds of thousands of goods in real-time.

Industry: Marketplace, FMCG 

Technologies: Magento EE, Symfony 2, REST API, JavaScript

Website: https://www.shobr.com/

SoftLoft Reviews

4.8 30 Reviews
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  • E-commerce Development
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Kristina Aniutenko

Development of a Mobile App for Yoga and Pilates Classes

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$50001 to $200000
In Progress
Advertising & Marketing

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Review Summary

Our experience with SoftLoft has been transformative for our yoga and pilates mobile app project. From conceptualization through to launch, their team demonstrated an exceptional blend of technical expertise, creative design, and user-focused development. Their collaborative approach made us feel involved and valued throughout the process.

What was the project name that you have worked with SoftLoft?

Netpeak

What service was provided as part of the project?

E-commerce Development

Describe your project in brief

Netpeak is a digital marketing agency.

What is it about the company that you appreciate the most?

The most impressive aspect was SoftLoft's commitment to understanding our specific needs within the wellness industry. Their willingness to incorporate user feedback into ongoing app iterations greatly enhanced the final product's effectiveness and user satisfaction.

What was it about the company that you didn't like which they should do better?

The least favorable aspect was the initial onboarding experience for new app users. While the app itself is outstanding, a more intuitive and guided introduction to its features and functionalities could further improve user engagement and satisfaction right from their first interaction.

Chris Ciauri

Retail BigCommerce Platform

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$50001 to $200000
Retail

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Review Summary

Softloft's responsibilities encompassed a total redesign of our e-commerce site. This included developing a new user interface that was both aesthetically pleasing and easy to navigate. They were also tasked with streamlining the backend processes to improve site performance, particularly in inventory management, order processing and customer data handling. Additionally the project involved implementing SEO strategies and integrating advanced analytics tools to better understand customer behaviors and preference.

The overhaul led to signification business growth. We saw an increase in overall sales and a remarkable 20% rise in user engagement shortly after the site's relaunch. The improvement in site navigation and performance also resulted in a lower bounce rate and higher average session duration, indicating enhanced user satisfaction.

Their project management style was pro-active and detailed - oriented.

What service was provided as part of the project?

E-commerce Development

Describe your project in brief

The primary objective was to comprehensively revitalize our online retail presence through the BigCommerce platform. This entailed not just a visual refresh but a complete re-engineering of the user experience to boost engagement and conversion rate. We aimed to make the site more intuitive and user-friendly while enhancing its operational efficiency to manage higher traffic volumes and sales.

What is it about the company that you appreciate the most?

Softloft's Creative solutions and their ability to anticipate customer need set them apart.

What was it about the company that you didn't like which they should do better?

Nothing

Matt Warcholinski

Staff Augmentation for development company

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$50001 to $200000
Information Technology

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Review Summary

The scope included the integration of 5 SoftLoft professionals into our core teams, focusing on front-end development and project management. The project saw a 25% increase in development speed and a notable improvement in the quality of our deliverables. Their team's integration was seamless, with SoftLoft providing constant, clear communication and a flexible approach to our changing needs

What service was provided as part of the project?

E-commerce Development

Describe your project in brief

We needed to rapidly expand our development capabilities during a critical growth phase. We sought to inject new talent and fresh perspectives into our existing teams.

What is it about the company that you appreciate the most?

The ease and speed with which SoftLoft's team adapted to our environment and culture were remarkable.

What was it about the company that you didn't like which they should do better?

Perhaps more frequent in-person strategy sessions could enhance collaboration.

Leon Bergmann

Magento 2 e-commerce platform for luxury brand

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$50001 to $200000
Consumer Products

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Review Summary

The success was evident through increased online engagement, enhanced user experience, and efficient handling of high traffic. The integration with existing systems improved our operational efficiency. The project was managed effectively, with consistent communication and timely responses. The team was adaptable and used various communication tools efficiently.

What service was provided as part of the project?

E-commerce Development

Describe your project in brief

The primary objective was to elevate our online presence to reflect the brand's luxury status. This entailed creating a sophisticated, user-friendly online storefront with advanced product personalization options, scaling for global reach, and integrating complex backend systems. Our project involved creating an online luxury perfume storefront. Key deliverables were a Magento 2-based platform with custom product personalization, global expansion features, high traffic management, and integration with existing systems.

What is it about the company that you appreciate the most?

Their understanding of our brand and technical expertise in Magento 2 were impressive. They delivered custom solutions that aligned with our unique needs.

What was it about the company that you didn't like which they should do better?

Initial project timelines could be more accurate, but their adaptability in later stages showed their commitment to improvement and client satisfaction.

Stani Kulechov

NordicShorb based

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$50001 to $200000
Completed
Other Industries

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Review Summary

The scope of work included optimizing our existing system and developing a new, more efficient one. Key deliverables were the integration of Magento for advance e- commerce features and symphony for a robust partner portal, Improving our overall system architecture to handle user interactions and supplier transactions more effectively

What was the project name that you have worked with SoftLoft?

NordicShobr Based

What service was provided as part of the project?

E-commerce Development

Describe your project in brief

I am the CEO of a prominent online marketplace in the Nordic region, specializing in consumer goods and food. Our platform renowned for its diversity range of high - quality products, catering to a broad customer base.

What is it about the company that you appreciate the most?

The team's ability to provide custom solutions that precisely met our unique needs demonstrated their deep understanding of the e - commerce.

What was it about the company that you didn't like which they should do better?

While our overall experience was extremely positive, a suggestion for improvement would be to include more in - depth training sessions post - Implementation to ensure our team could fully leverage the new system's capabilities from the outset.

Sarah.M London

Magento e-commerce platform

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$50001 to $200000
Healthcare & Medical

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Review Summary

We partnered with SoftLoft with the goal of creating a cutting-edge Magento e-commerce platform that could handle our complex product catalog and provide a seamless user experience. The new platform resulted in a 30% increase in sales and a noticeable improvement in page load times. We also saw a significant rise in customer retention rates and higher satisfaction scores in post-purchase surveys. SoftLoft’s project management was top-notch. They delivered all milestones on schedule and were exceptional in maintaining clear, consistent communication. We primarily interacted through emails and bi-weekly Zoom meetings, ensuring we were always aligned on project status and next steps

What service was provided as part of the project?

E-commerce Development

Describe your project in brief

SoftLoft was tasked with developing a comprehensive Magento e-commerce platform for us. The key deliverables included a custom-designed user interface, optimized back-end functionalities for efficient product management, and integration of advanced payment and security modules. They also implemented SEO-friendly features to enhance our online visibility

What is it about the company that you appreciate the most?

Their ability to deeply understand and translate our e-commerce needs into a functional and aesthetically pleasing platform was outstanding. They combined technical expertise with a keen sense of user experience, making them a standout provider.

What was it about the company that you didn't like which they should do better?

They delivered more than we expected and we couldn't have asked for more.

Gerald Fong

E-Commerce Dev & UI/UX Design

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000
Retail

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Review Summary

SoftLoft overhauled our existing Magento e-commerce site. This involved redesigning the user interface for better user experience, integrating advanced analytics for better decision-making, and optimizing the site for mobile responsiveness.

They also enhanced our site's security and implemented a more efficient content management system. Following the launch, our website saw a significant surge in visitor traffic, a noticeable decrease in bounce rates, and a marked improvement in conversion rates. The feedback from our customers has been overwhelmingly positive, particularly praising the ease of navigation and the overall enhancement of the shopping experience. SoftLoft displayed excellent project management skills, meeting deadlines and keeping us informed at every step.

What service was provided as part of the project?

E-commerce Development

Describe your project in brief

Our objective was to revamp our existing Magento store to enhance performance and customer experience. We needed advanced customization and integration capabilities.

What is it about the company that you appreciate the most?

SoftLoft was a powerhouse when it came to project management. They were punctual, efficient, and made sure we were looped in at every stage. Their communication was top-notch, striking the perfect balance between professionalism and personal touch.

What was it about the company that you didn't like which they should do better?

Nothing

Yury Shamrei

Ecommerce Development

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000
Completed
Other Industries

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Review Summary

SoftLoft played a crucial role in improving our platform's user interface, streamlining backend processes, maintaining quality through thorough testing, and overseeing the project's timeline and deliverables. Collaborating closely with our team, they actively engaged in sprints, daily stand-ups, and review meetings.

What was the project name that you have worked with SoftLoft?

Staff Augmentation

What service was provided as part of the project?

E-commerce Development

Describe your project in brief

Expand our core development team to meet the heightened demand during this period. Bring in new perspectives and innovative solutions to enhance our ongoing projects. Address specific skill gaps within our team, with a particular focus on front-end development.

What is it about the company that you appreciate the most?

I am particularly impressed with the exceptional value that SoftLoft delivers in their work, especially when considering their pricing. Obtaining such high-quality work can often come with a higher cost, but SoftLoft provides excellent value to our company. Their integrity sets them apart in a unique way.

What was it about the company that you didn't like which they should do better?

Nothing

Tim Bucciarelli

B2B BigCommerce Website Design & Development

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000
In Progress
Manufacturing

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Review Summary

We have worked with Soft-Loft in the past and have had good experiences. On this project, they are our development partner for their BigCommerce development skills. As with other projects we've done together, they are excellent communicators, deliver the work on time and with the necessary quality.

What was the project name that you have worked with SoftLoft?

BigCommerce Site Development

What service was provided as part of the project?

E-commerce Development

Describe your project in brief

Build a B2B website for a lab equipment supplier on the BigCommerce platform.

What is it about the company that you appreciate the most?

Easy to work with and a skilled team.

What was it about the company that you didn't like which they should do better?

The time difference can sometimes be a bit of a drag - but that's unrelated to their capabilities.

Anthony Fernando

Staff Argumentation

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000
Other Industries

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Review Summary

SoftLoft was instrumental in enhancing our platform's user interface, optimizing backend processes, ensuring quality through rigorous testing, and managing the project's timeline and deliverables. Their team worked in tandem with ours, participating in sprints, daily stand-ups, and review meetings. The SoftLoft team played a pivotal role in accelerating our development cycle, resulting in a 40% reduction in time-to-market for our latest features. Their contributions were not only timely but also of high quality, leading to a 20% decrease in post-launch bugs.

What service was provided as part of the project?

E-commerce Development

Describe your project in brief

- Augment our core development team during a period of increased project demand. - Introduce fresh perspectives and innovative solutions to our ongoing projects. - Fill specific skill gaps in our team, especially in front-end development.

What is it about the company that you appreciate the most?

I’m most impressed with SoftLoft top-notch work value, considering their price. Sometimes getting this quality of work is more expensive, and SoftLoft provides excellent value to our company — their integrity is unique.

What was it about the company that you didn't like which they should do better?

Nothing

Website Optimization & Design Overhaul for Marketing Agency

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$200000+
Completed
Advertising & Marketing

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Review Summary

As the Co-owner of AWA Agency, our mission has always been to craft impactful content that drives brand recognition. However, our e-commerce platform needed a touch of expertise.

From the outset, SoftLoft's approach was meticulous. They didn't merely "audit" our site.They conducted a comprehensive analysis, identifying areas of improvement with precision.

When it came to redesigning our platform, SoftLoft showcased their prowess in understanding both aesthetics and user experience. They proposed designs that were modern yet seamlessly aligned with our brand's ethos. The iterative process was collaborative, with SoftLoft valuing our feedback at every stage.

The results post-implementation were tangible. Our site's performance metrics improved significantly, with faster load times and enhanced user engagement. Moreover, the feedback from our clientele was overwhelmingly positive, underscoring the success of the redesign.

What was the project name that you have worked with SoftLoft?

AWA

What service was provided as part of the project?

E-commerce Development

Describe your project in brief

AWA Agency is a Dubai-based content marketing agency crafting creative strategies, create content to boost brand recognition and drive sales through impactful content

What is it about the company that you appreciate the most?

Their depth of expertise stood out. Even in complex situations, they had a knack for finding solutions quickly. It's clear they've been in the game for a while. Good team, no fluff.

What was it about the company that you didn't like which they should do better?

Maybe a bit more proactive with updates? Sometimes I had to reach out, but it wasn't a big deal. Overall, solid work.

Niels

Skilled company

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

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Review Summary

SoftLoft is a skilled company that is supporting us with certain Magento related projects.

What service was provided as part of the project?

E-commerce Development

Jennifer Tully

Dedicated Development Support

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

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Review Summary

Having moved to SoftLoft after being with an unreliable Magento development company for many years, they have gone above and beyond to support us during a difficult time. We endured many issues with our website due to multiple third party changes, with no handover from our previous dev team, the SoftLoft dev team along with their project managers worked hard and efficiently for us.

They went above and beyond on the turn of a dime for us, being available 24/7. The relationship with a project manager is integral and the communication and attention to detail from them is great.

What service was provided as part of the project?

E-commerce Development

Christian S

Less than Subpar work for top-dollar

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

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Review Summary

1/2



We are DroiX and we have hired Soft-Loft to migrate our Products from Magento 1.9 to Magento 2 and apply and modify a theme (To match our brand look) we have already bought, add a few extensions and have our blog and how-to built-in.

The idea was to make the platform look updated, and as we have already built an online platform ourselves with no developers or designers (Google it – it's the .net website) we have an idea how it should look and how much time/resources this would take, (Basically, porting only the products and installing a couple (3) extensions we have purchased)

The start of a project is perfect (You are shown documentation, informed that you can track the work done via a git repo, you are being invited into a Slack channel where you get updates and an MVP is provided - everything seems to be going great, and you are under the false sense of security while you are being presented with the illusion that your money are well spent).

You are being given an estimate of $40/Hour (Which is fair for the type of service they claim to provide/company they try to portray) However: The service, professionalism and the quality of work are similar to a $100-200 freelancer off any freelancing website. (Take your pick – Your money will be better spent) As a “test build” we have hired a freelancer with the same Requirements Document and we have gotten the job Soft-Loft have done for $2900 for $250

Unlike any other standard “negative review” - We would like to assume part of the fault: We have believed their promise (Shown on the Company’s Profile) of “Hiring only the best Magento development experts, we offer a full 100% money back guarantee – if a provided solution doesn’t meet your quality standards, it doesn’t meet ours!” and fell for their illusion of a professional company/CEO, experienced developers, designers and project managers.

The first part of a project with Soft-Loft is the MVP (Minimum Viable Product), where you will be providing, you’re a list of your requirements. Here is where our problems began without us even knowing.

As an e-commerce company with over 7 years in the Business, we have cooperated with many developers, and whilst even a small team would understand that an MVP encompass a functional platform, Soft-Loft would disagree here. Soft-Loft takes the MVP verbatim (letter for letter disregarding any common-sense), and the outcome platform will be an MVP approximately 15% completed.

We (DroiX) have agreed with Soft-Loft that we will purchase a theme, and provide them with documentation that would illustrate all the changes and improvements to the already designed/coded theme. Install a few extensions and integrate our Blog and How-To

The theme can be found here: https://martfury05.magebig.com/ or by Googling Martfury 05 MageBig as TrustPilot doesn’t allow links – Do contact us and we will happily share everything

2/2

After $2900 and almost 3 months later this is what we have:

https://droix.soft-loft.com/ (The attached link is hosted on soft-loft's domain, if it’s not available at the time of the reading, contact us and we will happily share their “progress” in form of Screenshots) - As you can see, we have gotten the theme we purchased, with our products, a few extensions installed and a changed colour.

During the MVP, as we have provided all the changes and improvements, we wanted we have been told that it will go over the MVP budget, so they must be added to the next phase.

After we have gotten the link for the website with soft-loft's claim that it’s “Done”. We could not believe what it has been presented and we have asked for a report of time spent – Which you can find at: https://imgur.com/a/zra21ei - This will fully illustrate the type of service they offer “9 hours = $360 for Home page modifications” - No modifications have been done - Almost 4 hours for Menu/Footer updates – As you can see, there are NONE – The “ready” website still contains references/content from the Theme.

Now, here it comes when we have brought it up to Petr Datsko (Their CEO) and another lot of issues arose

Needless to say (As it has already been mentioned) - The professionalism is not in the discussion. Not that we are trying to march the “Client is always right” approach, but the rudeness with which we have been treated and the feeling of being cheated were very strong. He did not (After hours of communications – Again: Feel free to get in touch with us, we are willing to share our whole communications) even consider listening to us, and adamantly claimed that the way our money have been spent is not our problem, as long as they have completed a few points from the Requirement Document.

On a closing note, after almost a month since we have gotten the website and thinking this through, we don’t want this review to come off as Desperate or as a cry for attention, we have made our peace that we won’t see the money and that we have wasted our time with this company. But we really don’t want someone else to end up in the same situation we did.



Signed,

DroiX Management – Eugene and Cristian

What service was provided as part of the project?

E-commerce Development

John Canetta

Very high quality Magento 2 and ERP developers

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000

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Review Summary

We had recently migrated from M1 to M2 (a medium sized site that has a lot of customization) with another agency. It was an awful experience. They lacked in everything but communication, needless to say we switched to Softloft. The quality of their developers is excellent. Our initial project lasted 4 months and they worked effectively in Jira.

Our site speed and functionality improved dramatically. They are an excellent Magento agency. In addition they enhanced our custom ERP. This was not an easy task but over a short time they executed effectively. My only regret is that I did not find and hire them sooner. I would highly recommend them.

What service was provided as part of the project?

E-commerce Development

What is it about the company that you appreciate the most?

Their workflow is excellent within Jira. They have very smart developers that can solve difficult tasks.

What was it about the company that you didn't like which they should do better?

Communication between CEO & PM...at times we were not on the same page because they all work remotely.