At SOFTLOFT, we don't just build platforms; we inspire businesses to dream big and achieve more in the e-commerce landscape. With a blend of expertise, passion, and a touch of humor, we position ourselves not just as a software company but as your trusted ally in the journey of digital transformation.
Platform-Flexible Approach:
We deeply understand and prioritize your business needs, meticulously selecting the perfect platform tailored for you, whether it's Shopify, Magento by Adobe, BigCommerce, or Salesforce. Our goal? Crafting a unique success story that resonates with your brand's vision.
Service Highlights:
- E-commerce Solutions: From initial consulting to continuous support, we offer a holistic e-commerce suite. This encompasses eCommerce development, UX design, strategic marketing, and SEO to ensure your brand stands out.
- Dedicated Teams: Our seasoned experts integrate seamlessly with your operations, ensuring you have the right expertise at every step.
- Custom Development: Ranging from enterprise integrations to cutting-edge AI solutions, we customize our services to align with your distinct needs.
- Mobile Development: In today's mobile-centric world, we guarantee your business remains accessible and engaging for your customers, anytime and anywhere.
Established in 2008 in Ukraine, SOFTLOFT has a legacy of delivering agile, reliable e-commerce solutions to a global clientele. Our unwavering commitment is simple yet profound: if a solution doesn't resonate with your quality standards, it certainly doesn't align with ours. Partnering with SOFTLOFT means embarking on a journey towards unparalleled online success.
Focus Areas
Service Focus
- E-commerce Development
Client Focus
- Small Business
- Medium Business
Industry Focus
- Retail
- E-commerce
- Enterprise
SoftLoft Executive Interview

We provide a full range of Magento development services Magento Consulting and Audit, Development, Magento integration with 3d part systems (ERP, CRM), Migration from Magento 1 to Magento 2.
We have a great and talented team of certified developers located in three offices over Ukraine.
Have representative offices in the UK and Denmark. For 2020 going to open offices in the USA and Australia.
Based on this, we can define the level of project complexity and time frames. But once again, in the correct time frame, results are very focused and the result of careful and painstaking work of the team in close cooperation with a partner.
We would like to keep full control under the delivery process and the client’s relationships, so at this moment, we consider only in-house teams.
We build long term relationships. Usually, partners continue with us for the long term. We prefer to deliver instead of a promise. And be very transparent and honest with our partners (whatever this costs for us). We never put profit before quality and relationships.
- Things to consider when choosing a technology stack:
- The first consideration is what talent do you have. If you have an existing technology team, and you’re not looking to completely replace them, your options have to be limited in your path that you choose. There are adequate e-commerce platforms for most technology stacks. We are advocates for protecting your team and culture to support the scale, so start with your available skillset.
- Have a simple sales model with a basic ecommerce funnel? You probably should look at Shopify or BigCommerce as your focus will likely be building your brand and marketing activities to drive sales. Have a complex sales funnel, possibly subscriptions, maybe direct to consumer and wholesale sales? Now you’re talking about Magento's sweet spot; any type of complex sales funnel or sales process is not best supported by a SaaS platform.
- If you need control over fields, statuses, and workflow in your e-commerce platform instead of being in a shipping platform or ERP, Magento offers open-source technology with full customization capabilities.
- Budget is a factor of cost of building, maintenance, and ongoing cost of operations. If you’re not used to making an investment in ongoing support and feature development within an e-commerce platform, Magento may take a second to get used to.
How big is their business, and what are their ambitions for ecommerce?
Do they already have something, or should it be built from scratch?
How complicated should the functionality be?
If there any additional integrations, restrictions, and customization?
How fast should the project go into production?
It is very individual, and there are no standard patterns because each business and client’s needs could be very different.
We deeply investigate how business works, what partners expect to have, their ideas, and wishes. Then after detailed research and analytics, we come back with a report and different options on how it can be done. Partners may choose what fits their requirements the best. After this, we create very detailed and transparent quotations and project plans.
- Fixed price-per-project: upfront and then pay-per-milestone (defined in the project plan)
- Time and Material: especially if this existing projects which could come to us full of bugs
- Fixed price-per-month: in this case partner hires developers for full-time (outstaffing model)
SoftLoft Clients & Portfolios
Key Clients
- H&M
- Victorias Secret
- Vuarnet
- Tops
- ShobrNordic
- Mothercare
- Murad
- Bendon Lingerie
- Miller Harris
- FootLocker
- SweetDeal
- Lounge Lovers






SoftLoft Reviews
- All Services
- E-commerce Development
- Relevance
- Most Recent
- Rating: high to low
- Rating: low to high

Ecommerce Development
Review Summary
What was the project name that you have worked with SoftLoft?
Staff Augmentation
Describe your project in brief
Expand our core development team to meet the heightened demand during this period. Bring in new perspectives and innovative solutions to enhance our ongoing projects. Address specific skill gaps within our team, with a particular focus on front-end development.
What is it about the company that you appreciate the most?
I am particularly impressed with the exceptional value that SoftLoft delivers in their work, especially when considering their pricing. Obtaining such high-quality work can often come with a higher cost, but SoftLoft provides excellent value to our company. Their integrity sets them apart in a unique way.
What was it about the company that you didn't like which they should do better?
Nothing

B2B BigCommerce Website Design & Development
Review Summary
What was the project name that you have worked with SoftLoft?
BigCommerce Site Development
Describe your project in brief
Build a B2B website for a lab equipment supplier on the BigCommerce platform.
What is it about the company that you appreciate the most?
Easy to work with and a skilled team.
What was it about the company that you didn't like which they should do better?
The time difference can sometimes be a bit of a drag - but that's unrelated to their capabilities.

Staff Argumentation
Review Summary
Describe your project in brief
- Augment our core development team during a period of increased project demand. - Introduce fresh perspectives and innovative solutions to our ongoing projects. - Fill specific skill gaps in our team, especially in front-end development.
What is it about the company that you appreciate the most?
I’m most impressed with SoftLoft top-notch work value, considering their price. Sometimes getting this quality of work is more expensive, and SoftLoft provides excellent value to our company — their integrity is unique.
What was it about the company that you didn't like which they should do better?
Nothing
Website Optimization & Design Overhaul for Marketing Agency
Review Summary
From the outset, SoftLoft's approach was meticulous. They didn't merely "audit" our site.They conducted a comprehensive analysis, identifying areas of improvement with precision.
When it came to redesigning our platform, SoftLoft showcased their prowess in understanding both aesthetics and user experience. They proposed designs that were modern yet seamlessly aligned with our brand's ethos. The iterative process was collaborative, with SoftLoft valuing our feedback at every stage.
The results post-implementation were tangible. Our site's performance metrics improved significantly, with faster load times and enhanced user engagement. Moreover, the feedback from our clientele was overwhelmingly positive, underscoring the success of the redesign.
What was the project name that you have worked with SoftLoft?
AWA
Describe your project in brief
AWA Agency is a Dubai-based content marketing agency crafting creative strategies, create content to boost brand recognition and drive sales through impactful content
What is it about the company that you appreciate the most?
Their depth of expertise stood out. Even in complex situations, they had a knack for finding solutions quickly. It's clear they've been in the game for a while. Good team, no fluff.
What was it about the company that you didn't like which they should do better?
Maybe a bit more proactive with updates? Sometimes I had to reach out, but it wasn't a big deal. Overall, solid work.
Skilled company
Review Summary

Dedicated Development Support
Review Summary
They went above and beyond on the turn of a dime for us, being available 24/7. The relationship with a project manager is integral and the communication and attention to detail from them is great.

Less than Subpar work for top-dollar
Review Summary
We are DroiX and we have hired Soft-Loft to migrate our Products from Magento 1.9 to Magento 2 and apply and modify a theme (To match our brand look) we have already bought, add a few extensions and have our blog and how-to built-in.
The idea was to make the platform look updated, and as we have already built an online platform ourselves with no developers or designers (Google it – it's the .net website) we have an idea how it should look and how much time/resources this would take, (Basically, porting only the products and installing a couple (3) extensions we have purchased)
The start of a project is perfect (You are shown documentation, informed that you can track the work done via a git repo, you are being invited into a Slack channel where you get updates and an MVP is provided - everything seems to be going great, and you are under the false sense of security while you are being presented with the illusion that your money are well spent).
You are being given an estimate of $40/Hour (Which is fair for the type of service they claim to provide/company they try to portray) However: The service, professionalism and the quality of work are similar to a $100-200 freelancer off any freelancing website. (Take your pick – Your money will be better spent) As a “test build” we have hired a freelancer with the same Requirements Document and we have gotten the job Soft-Loft have done for $2900 for $250
Unlike any other standard “negative review” - We would like to assume part of the fault: We have believed their promise (Shown on the Company’s Profile) of “Hiring only the best Magento development experts, we offer a full 100% money back guarantee – if a provided solution doesn’t meet your quality standards, it doesn’t meet ours!” and fell for their illusion of a professional company/CEO, experienced developers, designers and project managers.
The first part of a project with Soft-Loft is the MVP (Minimum Viable Product), where you will be providing, you’re a list of your requirements. Here is where our problems began without us even knowing.
As an e-commerce company with over 7 years in the Business, we have cooperated with many developers, and whilst even a small team would understand that an MVP encompass a functional platform, Soft-Loft would disagree here. Soft-Loft takes the MVP verbatim (letter for letter disregarding any common-sense), and the outcome platform will be an MVP approximately 15% completed.
We (DroiX) have agreed with Soft-Loft that we will purchase a theme, and provide them with documentation that would illustrate all the changes and improvements to the already designed/coded theme. Install a few extensions and integrate our Blog and How-To
The theme can be found here: https://martfury05.magebig.com/ or by Googling Martfury 05 MageBig as TrustPilot doesn’t allow links – Do contact us and we will happily share everything
2/2
After $2900 and almost 3 months later this is what we have:
https://droix.soft-loft.com/ (The attached link is hosted on soft-loft's domain, if it’s not available at the time of the reading, contact us and we will happily share their “progress” in form of Screenshots) - As you can see, we have gotten the theme we purchased, with our products, a few extensions installed and a changed colour.
During the MVP, as we have provided all the changes and improvements, we wanted we have been told that it will go over the MVP budget, so they must be added to the next phase.
After we have gotten the link for the website with soft-loft's claim that it’s “Done”. We could not believe what it has been presented and we have asked for a report of time spent – Which you can find at: https://imgur.com/a/zra21ei - This will fully illustrate the type of service they offer “9 hours = $360 for Home page modifications” - No modifications have been done - Almost 4 hours for Menu/Footer updates – As you can see, there are NONE – The “ready” website still contains references/content from the Theme.
Now, here it comes when we have brought it up to Petr Datsko (Their CEO) and another lot of issues arose
Needless to say (As it has already been mentioned) - The professionalism is not in the discussion. Not that we are trying to march the “Client is always right” approach, but the rudeness with which we have been treated and the feeling of being cheated were very strong. He did not (After hours of communications – Again: Feel free to get in touch with us, we are willing to share our whole communications) even consider listening to us, and adamantly claimed that the way our money have been spent is not our problem, as long as they have completed a few points from the Requirement Document.
On a closing note, after almost a month since we have gotten the website and thinking this through, we don’t want this review to come off as Desperate or as a cry for attention, we have made our peace that we won’t see the money and that we have wasted our time with this company. But we really don’t want someone else to end up in the same situation we did.
Signed,
DroiX Management – Eugene and Cristian

Very high quality Magento 2 and ERP developers
Review Summary
Our site speed and functionality improved dramatically. They are an excellent Magento agency. In addition they enhanced our custom ERP. This was not an easy task but over a short time they executed effectively. My only regret is that I did not find and hire them sooner. I would highly recommend them.
What is it about the company that you appreciate the most?
Their workflow is excellent within Jira. They have very smart developers that can solve difficult tasks.
What was it about the company that you didn't like which they should do better?
Communication between CEO & PM...at times we were not on the same page because they all work remotely.

Staff Augmentation for E-commerce projects
Review Summary
What is it about the company that you appreciate the most?
Softloft impressed us with their attitude to partners and quality of work.
What was it about the company that you didn't like which they should do better?
Everything was great.
eCommerce Design Development
Review Summary
What is it about the company that you appreciate the most?
Cost effective solutions

eCommerce Platform Development
Review Summary
What is it about the company that you appreciate the most?
Great adaptation to the changing business environment and project constraints.
What was it about the company that you didn't like which they should do better?
Everything looks good.

Great to outsource to
Review Summary

Highly recommended skilled and reliable development provider
Review Summary
I highly recommend Softloft for development within that sector.
What is it about the company that you appreciate the most?
The reliability and their perfection of coding.
What was it about the company that you didn't like which they should do better?
Continue providing their service exactly as they do now.

Great magento developers
Review Summary
They have technical expertise and have been able to offer solutions to complex issues. I would highly recommend them.

Great Talent, code and process
Review Summary
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