SoftLoft

Our goal was to address the growing demands of our complex projects and accelerate our development process. The challenge was to integrate skilled professionals who could seamlessly blend into our existing framework. The SoftLoft personnel were quickly assimilated into our projects, taking on vital roles in the development of user-centric features, enhancement of product quality, and ensuring the timely execution of project deliverables

Our experience with SoftLoft has been transformative for our yoga and pilates mobile app project. From conceptualization through to launch, their team demonstrated an exceptional blend of technical expertise, creative design, and user-focused development. Their collaborative approach made us feel involved and valued throughout the process.

Softloft's responsibilities encompassed a total redesign of our e-commerce site. This included developing a new user interface that was both aesthetically pleasing and easy to navigate. They were also tasked with streamlining the backend processes to improve site performance, particularly in inventory management, order processing and customer data handling. Additionally the project involved implementing SEO strategies and integrating advanced analytics tools to better understand customer behaviors and preference.

The overhaul led to signification business growth. We saw an increase in overall sales and a remarkable 20% rise in user engagement shortly after the site's relaunch. The improvement in site navigation and performance also resulted in a lower bounce rate and higher average session duration, indicating enhanced user satisfaction.

Their project management style was pro-active and detailed - oriented.

The scope included the integration of 5 SoftLoft professionals into our core teams, focusing on front-end development and project management. The project saw a 25% increase in development speed and a notable improvement in the quality of our deliverables. Their team's integration was seamless, with SoftLoft providing constant, clear communication and a flexible approach to our changing needs

The success was evident through increased online engagement, enhanced user experience, and efficient handling of high traffic. The integration with existing systems improved our operational efficiency. The project was managed effectively, with consistent communication and timely responses. The team was adaptable and used various communication tools efficiently.

The scope of work included optimizing our existing system and developing a new, more efficient one. Key deliverables were the integration of Magento for advance e- commerce features and symphony for a robust partner portal, Improving our overall system architecture to handle user interactions and supplier transactions more effectively

We partnered with SoftLoft with the goal of creating a cutting-edge Magento e-commerce platform that could handle our complex product catalog and provide a seamless user experience. The new platform resulted in a 30% increase in sales and a noticeable improvement in page load times. We also saw a significant rise in customer retention rates and higher satisfaction scores in post-purchase surveys. SoftLoft’s project management was top-notch. They delivered all milestones on schedule and were exceptional in maintaining clear, consistent communication. We primarily interacted through emails and bi-weekly Zoom meetings, ensuring we were always aligned on project status and next steps

SoftLoft overhauled our existing Magento e-commerce site. This involved redesigning the user interface for better user experience, integrating advanced analytics for better decision-making, and optimizing the site for mobile responsiveness.

They also enhanced our site's security and implemented a more efficient content management system. Following the launch, our website saw a significant surge in visitor traffic, a noticeable decrease in bounce rates, and a marked improvement in conversion rates. The feedback from our customers has been overwhelmingly positive, particularly praising the ease of navigation and the overall enhancement of the shopping experience. SoftLoft displayed excellent project management skills, meeting deadlines and keeping us informed at every step.

SoftLoft played a crucial role in improving our platform's user interface, streamlining backend processes, maintaining quality through thorough testing, and overseeing the project's timeline and deliverables. Collaborating closely with our team, they actively engaged in sprints, daily stand-ups, and review meetings.

We have worked with Soft-Loft in the past and have had good experiences. On this project, they are our development partner for their BigCommerce development skills. As with other projects we've done together, they are excellent communicators, deliver the work on time and with the necessary quality.

SoftLoft was instrumental in enhancing our platform's user interface, optimizing backend processes, ensuring quality through rigorous testing, and managing the project's timeline and deliverables. Their team worked in tandem with ours, participating in sprints, daily stand-ups, and review meetings. The SoftLoft team played a pivotal role in accelerating our development cycle, resulting in a 40% reduction in time-to-market for our latest features. Their contributions were not only timely but also of high quality, leading to a 20% decrease in post-launch bugs.

As the Co-owner of AWA Agency, our mission has always been to craft impactful content that drives brand recognition. However, our e-commerce platform needed a touch of expertise.

From the outset, SoftLoft's approach was meticulous. They didn't merely "audit" our site.They conducted a comprehensive analysis, identifying areas of improvement with precision.

When it came to redesigning our platform, SoftLoft showcased their prowess in understanding both aesthetics and user experience. They proposed designs that were modern yet seamlessly aligned with our brand's ethos. The iterative process was collaborative, with SoftLoft valuing our feedback at every stage.

The results post-implementation were tangible. Our site's performance metrics improved significantly, with faster load times and enhanced user engagement. Moreover, the feedback from our clientele was overwhelmingly positive, underscoring the success of the redesign.

SoftLoft is a skilled company that is supporting us with certain Magento related projects.

Having moved to SoftLoft after being with an unreliable Magento development company for many years, they have gone above and beyond to support us during a difficult time. We endured many issues with our website due to multiple third party changes, with no handover from our previous dev team, the SoftLoft dev team along with their project managers worked hard and efficiently for us.

They went above and beyond on the turn of a dime for us, being available 24/7. The relationship with a project manager is integral and the communication and attention to detail from them is great.

1/2



We are DroiX and we have hired Soft-Loft to migrate our Products from Magento 1.9 to Magento 2 and apply and modify a theme (To match our brand look) we have already bought, add a few extensions and have our blog and how-to built-in.

The idea was to make the platform look updated, and as we have already built an online platform ourselves with no developers or designers (Google it – it's the .net website) we have an idea how it should look and how much time/resources this would take, (Basically, porting only the products and installing a couple (3) extensions we have purchased)

The start of a project is perfect (You are shown documentation, informed that you can track the work done via a git repo, you are being invited into a Slack channel where you get updates and an MVP is provided - everything seems to be going great, and you are under the false sense of security while you are being presented with the illusion that your money are well spent).

You are being given an estimate of $40/Hour (Which is fair for the type of service they claim to provide/company they try to portray) However: The service, professionalism and the quality of work are similar to a $100-200 freelancer off any freelancing website. (Take your pick – Your money will be better spent) As a “test build” we have hired a freelancer with the same Requirements Document and we have gotten the job Soft-Loft have done for $2900 for $250

Unlike any other standard “negative review” - We would like to assume part of the fault: We have believed their promise (Shown on the Company’s Profile) of “Hiring only the best Magento development experts, we offer a full 100% money back guarantee – if a provided solution doesn’t meet your quality standards, it doesn’t meet ours!” and fell for their illusion of a professional company/CEO, experienced developers, designers and project managers.

The first part of a project with Soft-Loft is the MVP (Minimum Viable Product), where you will be providing, you’re a list of your requirements. Here is where our problems began without us even knowing.

As an e-commerce company with over 7 years in the Business, we have cooperated with many developers, and whilst even a small team would understand that an MVP encompass a functional platform, Soft-Loft would disagree here. Soft-Loft takes the MVP verbatim (letter for letter disregarding any common-sense), and the outcome platform will be an MVP approximately 15% completed.

We (DroiX) have agreed with Soft-Loft that we will purchase a theme, and provide them with documentation that would illustrate all the changes and improvements to the already designed/coded theme. Install a few extensions and integrate our Blog and How-To

The theme can be found here: https://martfury05.magebig.com/ or by Googling Martfury 05 MageBig as TrustPilot doesn’t allow links – Do contact us and we will happily share everything

2/2

After $2900 and almost 3 months later this is what we have:

https://droix.soft-loft.com/ (The attached link is hosted on soft-loft's domain, if it’s not available at the time of the reading, contact us and we will happily share their “progress” in form of Screenshots) - As you can see, we have gotten the theme we purchased, with our products, a few extensions installed and a changed colour.

During the MVP, as we have provided all the changes and improvements, we wanted we have been told that it will go over the MVP budget, so they must be added to the next phase.

After we have gotten the link for the website with soft-loft's claim that it’s “Done”. We could not believe what it has been presented and we have asked for a report of time spent – Which you can find at: https://imgur.com/a/zra21ei - This will fully illustrate the type of service they offer “9 hours = $360 for Home page modifications” - No modifications have been done - Almost 4 hours for Menu/Footer updates – As you can see, there are NONE – The “ready” website still contains references/content from the Theme.

Now, here it comes when we have brought it up to Petr Datsko (Their CEO) and another lot of issues arose

Needless to say (As it has already been mentioned) - The professionalism is not in the discussion. Not that we are trying to march the “Client is always right” approach, but the rudeness with which we have been treated and the feeling of being cheated were very strong. He did not (After hours of communications – Again: Feel free to get in touch with us, we are willing to share our whole communications) even consider listening to us, and adamantly claimed that the way our money have been spent is not our problem, as long as they have completed a few points from the Requirement Document.

On a closing note, after almost a month since we have gotten the website and thinking this through, we don’t want this review to come off as Desperate or as a cry for attention, we have made our peace that we won’t see the money and that we have wasted our time with this company. But we really don’t want someone else to end up in the same situation we did.



Signed,

DroiX Management – Eugene and Cristian