Overview

About SoftLoft

At SOFTLOFT, we don't just build platforms; we inspire businesses to dream big and achieve more in the e-commerce landscape. With a blend of expertise, passion, and a touch of humor, we position ourselves not just as a software company but as your trusted ally in the journey of digital transformation.

Platform-Flexible Approach:

We deeply understand and prioritize your business needs, meticulously selecting the perfect platform tailored for you, whether it's Shopify, Magento by Adobe, BigCommerce, or Salesforce. Our goal? Crafting a unique success story that resonates with your brand's vision.

Service Highlights:

  • E-commerce Solutions: From initial consulting to continuous support, we offer a holistic e-commerce suite. This encompasses eCommerce development, UX design, strategic marketing, and SEO to ensure your brand stands out.
  • Dedicated Teams: Our seasoned experts integrate seamlessly with your operations, ensuring you have the right expertise at every step.
  • Custom Development: Ranging from enterprise integrations to cutting-edge AI solutions, we customize our services to align with your distinct needs.
  • Mobile Development: In today's mobile-centric world, we guarantee your business remains accessible and engaging for your customers, anytime and anywhere.


Established in 2008 in Ukraine, SOFTLOFT has a legacy of delivering agile, reliable e-commerce solutions to a global clientele. Our unwavering commitment is simple yet profound: if a solution doesn't resonate with your quality standards, it certainly doesn't align with ours. Partnering with SOFTLOFT means embarking on a journey towards unparalleled online success.

What clients say

Review Analytics of SoftLoft

Every review is verified through Goodfirms before it's published.

4.837 Verified Reviews
Quality4.8
Schedule & Timing4.8
Communication4.8
Overall4.8
Review Summary
Summarized from 37 verified reviews · Updated August 2026
SoftLoft earns recognition primarily for strong technical expertise in eCommerce development, particularly with Magento platforms, and consistent delivery of quality work. Clients repeatedly highlight responsive communication, professional project management, and skilled problem-solving across various project types. Value for cost is frequently mentioned as a standout strength. One negative review noted subpar work at premium pricing, though the majority of feedback emphasizes reliability, team adaptability, and attention to client needs.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of SoftLoft
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What reviewers mention most

Lev Peysekhman, Chief Operating OfficerVerified Review
Posted on Jun 16, 2025

SoftLoft delivered a smooth, compliant eCommerce platform with excellent support.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
E-commerce Development

Working with SoftLoft was a highly positive experience from start to finish. Their team demonstrated deep technical expertise and a strong understanding of both healthcare regulations and eCommerce complexities. Despite managing input from numerous stakeholders and adapting to changing legislation mid-project, they maintained clear communication and delivered on time without sacrificing quality. The development of a smart questionnaire and a secure doctor portal showed their ability to handle complex, user-centric functionality with precision. SoftLoft’s proactive approach, flexibility, and professionalism ensured the platform was robust, scalable, and easy to use. Their dedication to meeting our needs and providing thoughtful solutions made the entire process smooth and successful, positioning our business for growth and improved customer satisfaction. I highly recommend them as a trusted partner.

Remko Allertz
Remko Allertz, Co-founderVerified Review
Posted on Jun 12, 2025

Led the seamless upgrade of our Magento store to PWA, enhancing speed, UX, and scalability.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
IT Services

As an eCommerce Manager, my experience overseeing the transition to Magento PWA was both challenging and rewarding. Our objective was to modernize our Magento-based online store by enhancing performance, user experience, and scalability. We partnered with a development team to carry out a detailed technical audit, analyzing the existing codebase and identifying all functionalities impacted by the front-end transformation. The team compiled a comprehensive architectural plan to ensure a seamless migration to PWA without disrupting our business processes or customer experience. Throughout the project, their technical expertise and structured approach stood out, enabling a smooth and efficient implementation. The final result was a significantly faster, more responsive, and modern online store, optimized for both desktop and mobile users. This project not only improved current performance but also positioned our eCommerce platform for future growth and innovation.

Rajesh Kapoor
Rajesh Kapoor, VP of technology at VribaVerified Review
Posted on Jun 6, 2025

A highly professional and efficient partner delivering a scalable, high-quality social network app.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
IT Services

SoftLoft has proven to be a highly professional and efficient development partner, delivering outstanding results in building a technically complex mobile social network application for iOS. From the start, they approached the fixed-price model with strategic precision, creating a detailed specification to minimize risks and ensure a clear development path. Their team not only executed the technical aspects with excellence but also provided valuable business insights, including competitor analysis and identifying unique features that set the product apart. The architecture combined native iOS development, a scalable .NET backend, an intuitive Retool admin panel, and seamless video service integration ensuring high performance and user engagement. Despite tight deadlines, SoftLoft assembled a well-balanced team and managed the project with exceptional efficiency. Their commitment to quality, speed, and innovation made them an ideal partner for this fast-paced and impactful project.

Soheil Dabestani
Soheil Dabestani, CEO & Co-Founder at DiffiaVerified Review
Posted on Apr 30, 2025

Participated in SoftLoft with task estimation, sprint planning, reviews, retrospectives, demos.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
IT Services

I worked as part of an Agile development team on an ongoing web application project. The product owner regularly presented and broke down user stories into smaller, manageable Jira tasks. Together with the developers and project manager, we estimated the effort for each task and planned them into sprints. Each sprint followed a structured Agile process, including sprint planning, daily stand-ups, sprint reviews, and retrospectives to continuously improve team performance and estimation accuracy. I contributed across the full stack—from implementing front-end features using React and CSS to backend optimization, code refactoring, and writing tests. At the end of each sprint, we held demos for the product owner and stakeholders to showcase progress, gather feedback, and align development with business goals. This structured and collaborative environment helped ensure consistent delivery, transparency, and adaptability throughout the development cycle.

Joachim Schneider
Joachim Schneider, CEO at siQnet Consulting GmbHVerified Review
Posted on Apr 30, 2025

They a dedicated contact ensuring smooth coordination between teams & project alignment.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
IT Services

My experience with SoftLoft on this project was highly positive. The project involved further developing an existing solution that lacked support from the previous team and had minimal documentation. SoftLoft provided a dedicated contact who facilitated clear communication between our team, developers, and the quality management team, ensuring smooth collaboration. I conducted code reviews of the legacy codebase, identifying areas for improvement and integrating new features. I also worked closely with the Mobile Developer Team to ensure cross-platform compatibility. On the infrastructure side, I was responsible for server support, setting up, and monitoring AWS servers to ensure the application ran smoothly and scalably. The ability to work in a structured and collaborative environment with SoftLoft's continuous support helped the project progress efficiently and meet key milestones. Their professionalism and responsiveness made the entire process seamless and successful.

Moritz Uehling
Moritz Uehling, CTO at DatawispVerified Review
Posted on Apr 30, 2025

Working with SoftLoft was smooth, with priorities, feedback, & the designer's seamless integration.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
IT Services

My overall experience with SoftLoft was exceptional. From the initial stages, communication was efficient and clear, ensuring we were aligned on the project scope, limitations, and priorities. The designer seamlessly integrated into our team, providing valuable input and feeling like a true member of the project. We held regular meetings to discuss progress, feedback, and any necessary adjustments, typically small tweaks that enhanced the design. This iterative process allowed us to refine the product continually, transitioning it from a basic "developer design" to a modern, user-friendly interface with improved UX. SoftLoft's quick response time and attention to detail ensured the changes were implemented effectively. The collaboration was smooth, productive, and transparent, with every phase of the design process contributing to the project's success. Overall, SoftLoft's professionalism, timely delivery, and quality work made the entire experience seamless and satisfying.

Serhii Ivanov
Serhii Ivanov, Owner at KomandaVerified Review
Posted on Aug 14, 2024

Strengthening our team with front-end developers, QA, and project manager

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
IT Services

Our goal was to address the growing demands of our complex projects and accelerate our development process. The challenge was to integrate skilled professionals who could seamlessly blend into our existing framework. The SoftLoft personnel were quickly assimilated into our projects, taking on vital roles in the development of user-centric features, enhancement of product quality, and ensuring the timely execution of project deliverables

Chris Ciauri
Chris Ciauri, Chief Executive Officer at UnilyVerified Review
Posted on Feb 27, 2024

Retail BigCommerce Platform

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
E-commerce Development

Softloft's responsibilities encompassed a total redesign of our e-commerce site. This included developing a new user interface that was both aesthetically pleasing and easy to navigate. They were also tasked with streamlining the backend processes to improve site performance, particularly in inventory management, order processing and customer data handling. Additionally the project involved implementing SEO strategies and integrating advanced analytics tools to better understand customer behaviors and preference. The overhaul led to signification business growth. We saw an increase in overall sales and a remarkable 20% rise in user engagement shortly after the site's relaunch. The improvement in site navigation and performance also resulted in a lower bounce rate and higher average session duration, indicating enhanced user satisfaction. Their project management style was pro-active and detailed - oriented.

Kristina Aniutenko
Kristina Aniutenko, Marketing manager at NetpeakVerified Review
Posted on Feb 15, 2024

Development of a Mobile App for Yoga and Pilates Classes

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
E-commerce Development

Our experience with SoftLoft has been transformative for our yoga and pilates mobile app project. From conceptualization through to launch, their team demonstrated an exceptional blend of technical expertise, creative design, and user-focused development. Their collaborative approach made us feel involved and valued throughout the process.

Matt Warcholinski
Matt Warcholinski, Chief Executive Officer at BrainhubVerified Review
Posted on Feb 6, 2024

Staff Augmentation for development company

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
E-commerce Development

The scope included the integration of 5 SoftLoft professionals into our core teams, focusing on front-end development and project management. The project saw a 25% increase in development speed and a notable improvement in the quality of our deliverables. Their team's integration was seamless, with SoftLoft providing constant, clear communication and a flexible approach to our changing needs

Leon Bergmann, Chief Executive Officer at Save A Lot at Save A LotVerified Review
Posted on Jan 18, 2024

Magento 2 e-commerce platform for luxury brand

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
E-commerce Development

The success was evident through increased online engagement, enhanced user experience, and efficient handling of high traffic. The integration with existing systems improved our operational efficiency. The project was managed effectively, with consistent communication and timely responses. The team was adaptable and used various communication tools efficiently.

Stani Kulechov, founder and ceo at AvaraVerified Review
Posted on Jan 16, 2024

NordicShorb based

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
E-commerce Development

The scope of work included optimizing our existing system and developing a new, more efficient one. Key deliverables were the integration of Magento for advance e- commerce features and symphony for a robust partner portal, Improving our overall system architecture to handle user interactions and supplier transactions more effectively

Sarah.M London, Chief Executive Officer at Centene CorporationVerified Review
Posted on Dec 20, 2023

Magento e-commerce platform

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
E-commerce Development

We partnered with SoftLoft with the goal of creating a cutting-edge Magento e-commerce platform that could handle our complex product catalog and provide a seamless user experience. The new platform resulted in a 30% increase in sales and a noticeable improvement in page load times. We also saw a significant rise in customer retention rates and higher satisfaction scores in post-purchase surveys. SoftLoft’s project management was top-notch. They delivered all milestones on schedule and were exceptional in maintaining clear, consistent communication. We primarily interacted through emails and bi-weekly Zoom meetings, ensuring we were always aligned on project status and next steps

Gerald Fong
Gerald Fong, Chief Executive Officer at BrightGo at BrightGoVerified Review
Posted on Dec 13, 2023

E-Commerce Dev & UI/UX Design

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
E-commerce Development

SoftLoft overhauled our existing Magento e-commerce site. This involved redesigning the user interface for better user experience, integrating advanced analytics for better decision-making, and optimizing the site for mobile responsiveness. They also enhanced our site's security and implemented a more efficient content management system. Following the launch, our website saw a significant surge in visitor traffic, a noticeable decrease in bounce rates, and a marked improvement in conversion rates. The feedback from our customers has been overwhelmingly positive, particularly praising the ease of navigation and the overall enhancement of the shopping experience. SoftLoft displayed excellent project management skills, meeting deadlines and keeping us informed at every step.

Anthony Fernando
Anthony Fernando, Chief Executive Officer at Asensus SurgicalVerified Review
Posted on Nov 20, 2023

Staff Argumentation

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
E-commerce Development

SoftLoft was instrumental in enhancing our platform's user interface, optimizing backend processes, ensuring quality through rigorous testing, and managing the project's timeline and deliverables. Their team worked in tandem with ours, participating in sprints, daily stand-ups, and review meetings. The SoftLoft team played a pivotal role in accelerating our development cycle, resulting in a 40% reduction in time-to-market for our latest features. Their contributions were not only timely but also of high quality, leading to a 20% decrease in post-launch bugs.

Focus

Service Focus of SoftLoft

How the team's effort is distributed across services.

80%20%

Industries Focus

20%20%18%16%16%10%

Client Focus

Small Business90%
Medium Business10%
Selected Work

Client Portfolio of SoftLoft

Where their work concentrates - by industry, budget, and timeline.

Project Industry

eCommerce83%
Consumer17%
Major industry focus
eCommerce

Project Cost

$10001 to $5000033%
$50001 to $10000033%
$100001 to $50000033%
Common project cost
$10001 to $50000

Project Timeline

1 to 25 Weeks33%
26 to 50 Weeks17%
51 to 100 Weeks50%
Typical timeline
51 to 100 Weeks

Clients: 12

H&MVictorias SecretVuarnetTopsShobrNordicMothercareMuradBendon LingerieMiller HarrisFootLockerSweetDealLounge Lovers

Portfolios: 6

Executive Interview

Executive Interview of SoftLoft

Petr Datsko
Petr Datsko
CEO
Visit Profile

Please introduce your company and give a brief about your role within the company?

My name is Petr Datsko, and I’m the founder and current CEO of SOFTLOFT. We’re a leading Magento development company based in Ukraine in the top 2 from Goodfirms.
 
We’ve focused our skills in a full range of Magento development services such as Magento Consulting and Audit, Development, Magento integration with 3d part systems (ERP, CRM), Migration from Magento 1 to Magento 2. 

We provide a full range of Magento development services Magento Consulting and Audit, Development, Magento integration with 3d part systems (ERP, CRM), Migration from Magento 1 to Magento 2.

We have a great and talented team of certified developers located in three offices over Ukraine.

Have representative offices in the UK and Denmark. For 2020 going to open offices in the USA and Australia.

Mention the objectives or the parameters critical in determining the time frame of developing an ecommerce app.

I think the requirements define it. First of all, the team should exactly understand what should be done, what the store is about, what are the partner's goals and achievements, etc.

Based on this, we can define the level of project complexity and time frames. But once again, in the correct time frame, results are very focused and the result of careful and painstaking work of the team in close cooperation with a partner.

How much effort in terms of time goes into developing the front end and back end of an ecommerce app?

It depends on the project. Sometimes it is enough to use Magento default features; then, it could be 75/25 (frontend/backend). In many cases, there could be a high level of customization and integration. Then this rate could be changed to 80/20 (backend/frontend). But we have projects where backend work is 99 percent of our efforts.

What is your company’s business model–in house team or third party vendors/outsourcing?

We focus on developing only in-house teams. We invest a lot of time, effort, and finances into the skills and motivation of our team and certification.
We would like to keep full control under the delivery process and the client’s relationships, so at this moment, we consider only in-house teams.

How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?

First of all, we don’t have clients; we have partners. And each project we work with we consider like our own. It is our baby, where we are responsible for his life.
We build long term relationships. Usually, partners continue with us for the long term. We prefer to deliver instead of a promise. And be very transparent and honest with our partners (whatever this costs for us). We never put profit before quality and relationships.

What industries do you cater to? Are your clients repetitive?

We are taking care of many different industries, fashion, customer goods, luxury, perfumes, automotive, machinery, and equipment. We are taking care of such clients like HM, Victoria Secret, MotherCare, Foot Locker, SweetDeal, Essential. And we are proud to be part of this success story.

What are the key parameters to be considered before selecting the right platform for an ecommerce application?

We mostly focus on Magento, and here some of my recommendations on how to choose the platform:
  • Things to consider when choosing a technology stack: 
  • The first consideration is what talent do you have. If you have an existing technology team, and you’re not looking to completely replace them, your options have to be limited in your path that you choose. There are adequate e-commerce platforms for most technology stacks. We are advocates for protecting your team and culture to support the scale, so start with your available skillset. 
  • Have a simple sales model with a basic ecommerce funnel? You probably should look at Shopify or BigCommerce as your focus will likely be building your brand and marketing activities to drive sales. Have a complex sales funnel, possibly subscriptions, maybe direct to consumer and wholesale sales? Now you’re talking about Magento's sweet spot;  any type of complex sales funnel or sales process is not best supported by a SaaS platform. 
  • If you need control over fields, statuses, and workflow in your e-commerce platform instead of being in a shipping platform or ERP, Magento offers open-source technology with full customization capabilities. 
  • Budget is a factor of cost of building, maintenance, and ongoing cost of operations.  If you’re not used to making an investment in ongoing support and feature development within an e-commerce platform, Magento may take a second to get used to.

Which Content Management System do you prefer to use (Wordpress, Joomla, Drupal etc)?

We use native Magento management system. Additionally, you can use Magento PageBuilder or Magesuite. For some projects, upon customer architecture requests, we use Drupal.

What are the key factors that you consider before deciding the cost of an ecommerce application?

We execute a deep audit and consulting of the partner’s business in areas such as: 
How big is their business, and what are their ambitions for ecommerce?
Do they already have something, or should it be built from scratch?
How complicated should the functionality be?
If there any additional integrations, restrictions, and customization?
How fast should the project go into production?

It is very individual, and there are no standard patterns because each business and client’s needs could be very different.

We deeply investigate how business works, what partners expect to have, their ideas, and wishes. Then after detailed research and analytics, we come back with a report and different options on how it can be done. Partners may choose what fits their requirements the best. After this, we create very detailed and transparent quotations and project plans.

What kind of payment structure do you follow to bill your clients? Is it Pay-per-feature, fixed-cost, pay-per-milestone (could be in phases, months, versions, etc.).

It could be different for different clients. Usually, there are the following models:
  • Fixed price-per-project: upfront and then pay-per-milestone (defined in the project plan)
  • Time and Material: especially if this existing projects which could come to us full of bugs
  • Fixed price-per-month: in this case partner hires developers for full-time (outstaffing model)

Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?

There is no minimum budget because we consider each partner individually. But, though Magento is very powerful, an advanced and complicated system requires a high-quality development team. From my experience, I can say that the minimum budget for Magento usually starts at 15000 USD.

What do you think is the future of the ecommerce industry?

It has a great future. I believe that in the next 10 years, we will have most of the transactions in the world done online. In Ukraine, a few years ago, people were scared to buy online, but now it is so common that most of my friends cannot say exactly when they last visited an offline store.

Kindly share your feedback on how Goodfirms has been doing so far in increasing your visibility among potential clients.

Everything is fine. They provide a clear and transparent review and rating system. And if you work hard and build relationships with your partners, you can get top positions.

Where we are

Locations (1)

Offices where SoftLoft operates.

Headquarter
Portugal

Portugal

Urb. Quinta do Pinheiro, B9/1A
Portimao, Algarve 8500