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Verified Profile
At SOFTLOFT, we don't just build platforms; we inspire businesses to dream big and achieve more in the e-commerce landscape. With a blend of expertise, passion, and a touch of humor, we position ourselves not just as a software company but as your trusted ally in the journey of digital transformation.
Platform-Flexible Approach:
We deeply understand and prioritize your business needs, meticulously selecting the perfect platform tailored for you, whether it's Shopify, Magento by Adobe, BigCommerce, or Salesforce. Our goal? Crafting a unique success story that resonates with your brand's vision.
Service Highlights:
- E-commerce Solutions: From initial consulting to continuous support, we offer a holistic e-commerce suite. This encompasses eCommerce development, UX design, strategic marketing, and SEO to ensure your brand stands out.
- Dedicated Teams: Our seasoned experts integrate seamlessly with your operations, ensuring you have the right expertise at every step.
- Custom Development: Ranging from enterprise integrations to cutting-edge AI solutions, we customize our services to align with your distinct needs.
- Mobile Development: In today's mobile-centric world, we guarantee your business remains accessible and engaging for your customers, anytime and anywhere.
Established in 2008 in Ukraine, SOFTLOFT has a legacy of delivering agile, reliable e-commerce solutions to a global clientele. Our unwavering commitment is simple yet profound: if a solution doesn't resonate with your quality standards, it certainly doesn't align with ours. Partnering with SOFTLOFT means embarking on a journey towards unparalleled online success.
Locations
Portugal
Urb. Quinta do Pinheiro, B9/1A,
Portimao,
Algarve
8500
Ukraine
Office 927, 3, Solomianska Str.,
Kyiv,
kyiv
03110
+380503823733
Denmark
37B, Tempovej, Ballerup, DK-2750 ,
Copenhagen,
Copenhagen
50008
United Kingdom
380 Chester Road M16 9EA,
Manchester
M16 9EA
+447951845635
Focus Areas
Service Focus
- E-commerce Development
- IT Services
Client Focus
- Small Business
- Medium Business
Industry Focus
- Retail
- E-commerce
- Enterprise
SoftLoft Executive Interview
Petr Datsko
CEO
Please introduce your company and give a brief about your role within the company?
My name is Petr Datsko, and I’m the founder and current CEO of SOFTLOFT. We’re a leading Magento development company based in Ukraine in the top 2 from GoodFirms.
We’ve focused our skills in a full range of Magento development services such as Magento Consulting and Audit, Development, Magento integration with 3d part systems (ERP, CRM), Migration from Magento 1 to Magento 2.
We provide a full range of Magento development services Magento Consulting and Audit, Development, Magento integration with 3d part systems (ERP, CRM), Migration from Magento 1 to Magento 2.
We have a great and talented team of certified developers located in three offices over Ukraine.
Have representative offices in the UK and Denmark. For 2020 going to open offices in the USA and Australia.
Mention the objectives or the parameters critical in determining the time frame of developing an ecommerce app.
I think the requirements define it. First of all, the team should exactly understand what should be done, what the store is about, what are the partner's goals and achievements, etc.
Based on this, we can define the level of project complexity and time frames. But once again, in the correct time frame, results are very focused and the result of careful and painstaking work of the team in close cooperation with a partner.
Based on this, we can define the level of project complexity and time frames. But once again, in the correct time frame, results are very focused and the result of careful and painstaking work of the team in close cooperation with a partner.
How much effort in terms of time goes into developing the front end and back end of an ecommerce app?
It depends on the project. Sometimes it is enough to use Magento default features; then, it could be 75/25 (frontend/backend). In many cases, there could be a high level of customization and integration. Then this rate could be changed to 80/20 (backend/frontend). But we have projects where backend work is 99 percent of our efforts.
What is your company’s business model–in house team or third party vendors/outsourcing?
We focus on developing only in-house teams. We invest a lot of time, effort, and finances into the skills and motivation of our team and certification.
We would like to keep full control under the delivery process and the client’s relationships, so at this moment, we consider only in-house teams.
We would like to keep full control under the delivery process and the client’s relationships, so at this moment, we consider only in-house teams.
How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?
First of all, we don’t have clients; we have partners. And each project we work with we consider like our own. It is our baby, where we are responsible for his life.
We build long term relationships. Usually, partners continue with us for the long term. We prefer to deliver instead of a promise. And be very transparent and honest with our partners (whatever this costs for us). We never put profit before quality and relationships.
We build long term relationships. Usually, partners continue with us for the long term. We prefer to deliver instead of a promise. And be very transparent and honest with our partners (whatever this costs for us). We never put profit before quality and relationships.
What industries do you cater to? Are your clients repetitive?
We are taking care of many different industries, fashion, customer goods, luxury, perfumes, automotive, machinery, and equipment. We are taking care of such clients like HM, Victoria Secret, MotherCare, Foot Locker, SweetDeal, Essential. And we are proud to be part of this success story.
What are the key parameters to be considered before selecting the right platform for an ecommerce application?
We mostly focus on Magento, and here some of my recommendations on how to choose the platform:
- Things to consider when choosing a technology stack:
- The first consideration is what talent do you have. If you have an existing technology team, and you’re not looking to completely replace them, your options have to be limited in your path that you choose. There are adequate e-commerce platforms for most technology stacks. We are advocates for protecting your team and culture to support the scale, so start with your available skillset.
- Have a simple sales model with a basic ecommerce funnel? You probably should look at Shopify or BigCommerce as your focus will likely be building your brand and marketing activities to drive sales. Have a complex sales funnel, possibly subscriptions, maybe direct to consumer and wholesale sales? Now you’re talking about Magento's sweet spot; any type of complex sales funnel or sales process is not best supported by a SaaS platform.
- If you need control over fields, statuses, and workflow in your e-commerce platform instead of being in a shipping platform or ERP, Magento offers open-source technology with full customization capabilities.
- Budget is a factor of cost of building, maintenance, and ongoing cost of operations. If you’re not used to making an investment in ongoing support and feature development within an e-commerce platform, Magento may take a second to get used to.
Which Content Management System do you prefer to use (Wordpress, Joomla, Drupal etc)?
We use native Magento management system. Additionally, you can use Magento PageBuilder or Magesuite. For some projects, upon customer architecture requests, we use Drupal.
What are the key factors that you consider before deciding the cost of an ecommerce application?
We execute a deep audit and consulting of the partner’s business in areas such as:
How big is their business, and what are their ambitions for ecommerce?
Do they already have something, or should it be built from scratch?
How complicated should the functionality be?
If there any additional integrations, restrictions, and customization?
How fast should the project go into production?
It is very individual, and there are no standard patterns because each business and client’s needs could be very different.
We deeply investigate how business works, what partners expect to have, their ideas, and wishes. Then after detailed research and analytics, we come back with a report and different options on how it can be done. Partners may choose what fits their requirements the best. After this, we create very detailed and transparent quotations and project plans.
How big is their business, and what are their ambitions for ecommerce?
Do they already have something, or should it be built from scratch?
How complicated should the functionality be?
If there any additional integrations, restrictions, and customization?
How fast should the project go into production?
It is very individual, and there are no standard patterns because each business and client’s needs could be very different.
We deeply investigate how business works, what partners expect to have, their ideas, and wishes. Then after detailed research and analytics, we come back with a report and different options on how it can be done. Partners may choose what fits their requirements the best. After this, we create very detailed and transparent quotations and project plans.
What kind of payment structure do you follow to bill your clients? Is it Pay-per-feature, fixed-cost, pay-per-milestone (could be in phases, months, versions, etc.).
It could be different for different clients. Usually, there are the following models:
- Fixed price-per-project: upfront and then pay-per-milestone (defined in the project plan)
- Time and Material: especially if this existing projects which could come to us full of bugs
- Fixed price-per-month: in this case partner hires developers for full-time (outstaffing model)
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
There is no minimum budget because we consider each partner individually. But, though Magento is very powerful, an advanced and complicated system requires a high-quality development team. From my experience, I can say that the minimum budget for Magento usually starts at 15000 USD.
What do you think is the future of the ecommerce industry?
It has a great future. I believe that in the next 10 years, we will have most of the transactions in the world done online. In Ukraine, a few years ago, people were scared to buy online, but now it is so common that most of my friends cannot say exactly when they last visited an offline store.
Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
Everything is fine. They provide a clear and transparent review and rating system. And if you work hard and build relationships with your partners, you can get top positions.
SoftLoft Clients & Portfolios
Key Clients
- H&M
- Victorias Secret
- Vuarnet
- Tops
- ShobrNordic
- Mothercare
- Murad
- Bendon Lingerie
- Miller Harris
- FootLocker
- SweetDeal
- Lounge Lovers
SoftLoft Reviews
30 Reviews
- All Services
- E-commerce Development
- Relevance
- Most Recent
- Rating: high to low
- Rating: low to high
Olga Dashkovets, Resource Manager at eWave Commerce
Posted on Apr 06, 2020
Staff Augmentation for E-commerce projects
Review Summary
We have worked with several developers from SoftLoft in staff augmentation model for Magento 2 projects. Softloft developers worked on our projects and helped with functionalities development. After our cooperation I can state that we were satisfied with the guy's work. They are very experienced and qualified. The quality of code is excellent. They worked under strict deadlines and fulfilled their work perfectly. We are more than happy that we managed to work with them. Hopefully we'll get a chance to resume our cooperation.
What service was provided as part of the project?
E-commerce Development
What is it about the company that you appreciate the most?
Softloft impressed us with their attitude to partners and quality of work.
What was it about the company that you didn't like which they should do better?
Everything was great.
Andy McLennan, Vice President at Essential Wholesale
Posted on Mar 11, 2020
eCommerce Design Development
Review Summary
SoftLoft did design work for our new Magento eCommerce Platform replacing our existing legacy system. SoftLoft does solid design work and is able to advise us on how to get the most out of the Magento platform. I would definitely recommend them as a potential vendor for any Magento eCommerce project.
What service was provided as part of the project?
E-commerce Development
What is it about the company that you appreciate the most?
Cost effective solutions
Alex Kiselov, Technical Manager, Magento Architect at Adobe
Posted on Dec 12, 2019
eCommerce Platform Development
Review Summary
Great experience with SoftLoft team: high-skilled development team (Magento 2) with a project manager with good communication skills and direct access.
What service was provided as part of the project?
E-commerce Development
What is it about the company that you appreciate the most?
Great adaptation to the changing business environment and project constraints.
What was it about the company that you didn't like which they should do better?
Everything looks good.
Richard Chapman
Posted on Sep 26, 2019
Great to outsource to
Review Summary
We use SoftLoft a lot for technical and important development projects. Their level of expertise is great and they have always delivered for us. Recommend.
What service was provided as part of the project?
E-commerce Development
René Fürster Simonsen, CTO & Founder at CAPVERTO
Posted on Sep 03, 2019
Highly recommended skilled and reliable development provider
Review Summary
We have used SoftLoft several times for developing our very complex platforms which were within eCommerce and financing. Softloft always kept their timeframe and budget within the milestones that was set for them. The support was afterwards and still is to perfection.
I highly recommend Softloft for development within that sector.
I highly recommend Softloft for development within that sector.
What service was provided as part of the project?
E-commerce Development
What is it about the company that you appreciate the most?
The reliability and their perfection of coding.
What was it about the company that you didn't like which they should do better?
Continue providing their service exactly as they do now.
Samantha Shinkins, Digital Marketing Manager at Lounge Lovers Furniture
Posted on Apr 29, 2019
Great magento developers
Review Summary
SoftLoft are our Magento development partner and have delivered high quality work on all projects.
They have technical expertise and have been able to offer solutions to complex issues. I would highly recommend them.
They have technical expertise and have been able to offer solutions to complex issues. I would highly recommend them.
What service was provided as part of the project?
E-commerce Development
Brad McCrory, CEO at Accelerate Digital Agency
Posted on Mar 12, 2019
Great Talent, code and process
Review Summary
Petr and team have it all. Business savvy, talented developers, but most impressive is their grasp of agile project management methodologies and delivery process. Their team's communication and organization is second to none. We've hired them to build some very complex magento 2 build and be our tech leads for other projects.
What service was provided as part of the project?
E-commerce Development
Kristoffer Ernest, Owner at Happy Future IVS
Posted on Dec 14, 2018
Great development partner
Review Summary
We have been using SoftLoft for both Magento development and custom development in Laravel.
SoftLoft produce an excellent quality of development work over a long-term partnership. They offer consistently reliable technical support and quickly solve any problem along the way. We have a great dialog and are able to solve difficult task in collaboration.
SoftLoft has a great team and deliver on time. We would recommend SoftLoft for anyone, who are looking for a skilled and reliable development partner.
SoftLoft produce an excellent quality of development work over a long-term partnership. They offer consistently reliable technical support and quickly solve any problem along the way. We have a great dialog and are able to solve difficult task in collaboration.
SoftLoft has a great team and deliver on time. We would recommend SoftLoft for anyone, who are looking for a skilled and reliable development partner.
What service was provided as part of the project?
Digital Marketing
What is it about the company that you appreciate the most?
They provide a perfect service. Their team is always available to solve problems online. They’ve never failed to deliver a task. Their are very friendly and we have a great communication.
What was it about the company that you didn't like which they should do better?
No, there aren’t. We’re very satisfied with our cooperation.
Sergey Sandulenko, CEO at SoundMaster.ua
Posted on Jul 16, 2018
Great value for reasonable price
Review Summary
Working with those guys for 4 years now. They developed new modules for us, fixed bugs and added new features. Always there to help. Professional team with responsible management. Definitely recommended.
What service was provided as part of the project?
E-commerce Development
What is it about the company that you appreciate the most?
Cost, service, quality
What was it about the company that you didn't like which they should do better?
All good.
Olena Lavrenyuk, Business Owner at Olena Lavrenyuk Photography
Posted on Jul 16, 2018
A Photographer's Website by SoftLoft
Review Summary
The goal of cooperation with SoftLoft was to develop a full featured website for my photography business. SoftLoft was asked not only to setup a CMS (Wordpress) and customize a theme for my design but also to tune it for my needs: SEO, social media, CRM, eCommerce integration. The SoftLoft team communicated a lot, dived into molecular level of details and delivered everything according to our agreed plan. SoftLoft guys know their job, they asked many proper questions and were flexible: we discussed project at a time, that was suitable for me (I am a mother of two). They understood my needs well and I could just rely on them for all their web experience. I heard many bad stories about how IT companies work but their attitude was just perfect for me from the very beginning, and in fact the results of their work also exceeded my expectations. It is a real pleasure for me to work SoftLoft.
What service was provided as part of the project?
E-commerce Development
What is it about the company that you appreciate the most?
I enjoyed the way they treated me with full care and attention, like I was a big VIP customer for them.
What was it about the company that you didn't like which they should do better?
I would advise them to improve the way small businesses could approach them easier.
Toygar Alagoz, Managing Director at Altera Telecom
Posted on Jul 13, 2018
Telecom Services web interface customization
Review Summary
The project was integrate different software tools to work as a one unique interface for our clients. We have softswtich the standard interface was not enough for our business and services that we provide. We needed more user friendly easy for our clients where it gives more functionality. We were able to integrate with our crm tool which as quite complex. Integration of services PHP development API integration Frontend development was done with 1 project manager + 2 developers in very short time.
It made for us easier management and for our clients it was easier control and understanding all system. From the very beginning of the project, SoftLoft provided the very highest levels of project management and technical expertise. Every aspect of development was always handled with care and consideration, while allowing me to stay in constant communication with the actual developers and project managers.
Response time & commitment of team was great. Excellent job.
It made for us easier management and for our clients it was easier control and understanding all system. From the very beginning of the project, SoftLoft provided the very highest levels of project management and technical expertise. Every aspect of development was always handled with care and consideration, while allowing me to stay in constant communication with the actual developers and project managers.
Response time & commitment of team was great. Excellent job.
What service was provided as part of the project?
Web Development
What is it about the company that you appreciate the most?
Excellent Job
What was it about the company that you didn't like which they should do better?
Keep the good work
Irina Datsko, Генеральный директор at PEONY STORE
Posted on Jul 12, 2018
Online store for Homeware and Lingerie products
Review Summary
I’ve worked with SoftLoft to develop an online store for Peony – Homeware and Lingerie products.
https://www.peony-store.com/
SoftLoft has developed a new website based on Magento 2 technology, with an attractive and responsive design which is absolutely suitable for mobile shopping. The platform was integrated with the API of the biggest delivery operator and a product aggregator marketplace number 1 in Ukraine.
A great job has been done on the SEO optimization of the project. A lot of customization and specific work on details have been delivered a due course.
In addition to this SoftLoft team appeared to be extremely communicative, responsive and helpful. Their technical advice, training, and support brought a great value and made it possible to launch of the project in short terms.
I will recommend SoftLoft to develop your next eCommerce project without any doubt.
https://www.peony-store.com/
SoftLoft has developed a new website based on Magento 2 technology, with an attractive and responsive design which is absolutely suitable for mobile shopping. The platform was integrated with the API of the biggest delivery operator and a product aggregator marketplace number 1 in Ukraine.
A great job has been done on the SEO optimization of the project. A lot of customization and specific work on details have been delivered a due course.
In addition to this SoftLoft team appeared to be extremely communicative, responsive and helpful. Their technical advice, training, and support brought a great value and made it possible to launch of the project in short terms.
I will recommend SoftLoft to develop your next eCommerce project without any doubt.
What service was provided as part of the project?
E-commerce Development
What is it about the company that you appreciate the most?
Approach, Quality, Communication
Jason Wright, Co Founder at I Need a Vacation Inc
Posted on Mar 29, 2018
3 Years In - Happy Customer
Review Summary
I found Soft-Loft through a web search. Once I reached out their response was quick and courteous. For over 3 years they've handled all my Magento dev work. Build our website from scratch and have been keeping up with requested modifications ever since.
What service was provided as part of the project?
E-commerce Development
What is it about the company that you appreciate the most?
The response and expertise.
What was it about the company that you didn't like which they should do better?
Attention to detail.
Viktor Sytnik, Team Member at DefCon-UA (dcua) CTF team
Posted on Mar 26, 2018
Beauty services website
Review Summary
Team is always on time and delivers what was discussed.
What service was provided as part of the project?
E-commerce Development
Daniel Mahfouz
Posted on Feb 27, 2018
Optimal price-service-ratio and a very professional company
Review Summary
We are a company from Germany. We already had an Magento installation, and needed a new design and updates. We were trying out different Magento specialist from different countries like Germany, Poland and India. Often they were to expensive, the quality or communication was to bad.
The next step was to try out Magento Developers from Ukraine. So we started to contact different company in Ukraine. We compared them with different factors. In the End we decided us for Soft-Loft, because they had reference shops that were working very good. So we asked for an offer.
The new design which was offered was nice, just little changes were needed and they were done fast and professional. Some better than expected. The Project took a bit longer that expected, but we also hat additional Tasks for them, so that was fine for us.
All tasks were done professional, the communication was in english over Email, Skypechat and Skypecalls. Overall everything was done fine and in a very good price-service-ratio. Good quality for a fair price.
I was told by an SAP developer that we have very high quality standards in Germany. Even in website development and not everybody can serve that. He confirmed me that the work is done with a high quality.
We are still working with Soft-Loft and adding new features to our Website. When we have an Idea they realize it.
The next step was to try out Magento Developers from Ukraine. So we started to contact different company in Ukraine. We compared them with different factors. In the End we decided us for Soft-Loft, because they had reference shops that were working very good. So we asked for an offer.
The new design which was offered was nice, just little changes were needed and they were done fast and professional. Some better than expected. The Project took a bit longer that expected, but we also hat additional Tasks for them, so that was fine for us.
All tasks were done professional, the communication was in english over Email, Skypechat and Skypecalls. Overall everything was done fine and in a very good price-service-ratio. Good quality for a fair price.
I was told by an SAP developer that we have very high quality standards in Germany. Even in website development and not everybody can serve that. He confirmed me that the work is done with a high quality.
We are still working with Soft-Loft and adding new features to our Website. When we have an Idea they realize it.
What service was provided as part of the project?
E-commerce Development
Company Response
SoftLoft
Dear Daniel, Thank you very much for such great review! We work realy hard to meet the needs of our clients so we are happy to see that reflected on your project. We truly appreciate your business and your trust in us. We look forward to long and constant cooperation with Soft Loft.
Posted on Mar 23, 2018
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