SoftLoft

Your eCommerce Solutions Partner

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At SOFTLOFT, we don't just build platforms; we inspire businesses to dream big and achieve more in the e-commerce landscape. With a blend of expertise, passion, and a touch of humor, we position ourselves not just as a software company but as your trusted ally in the journey of digital transformation.
 

Platform-Flexible Approach:

We deeply understand and prioritize your business needs, meticulously selecting the perfect platform tailored for you, whether it's Shopify, Magento by Adobe, BigCommerce, or Salesforce. Our goal? Crafting a unique success story that resonates with your brand's vision.

 

Service Highlights:

  • E-commerce Solutions: From initial consulting to continuous support, we offer a holistic e-commerce suite. This encompasses eCommerce development, UX design, strategic marketing, and SEO to ensure your brand stands out.
     
  • Dedicated Teams: Our seasoned experts integrate seamlessly with your operations, ensuring you have the right expertise at every step.
     
  • Custom Development: Ranging from enterprise integrations to cutting-edge AI solutions, we customize our services to align with your distinct needs.
     
  • Mobile Development: In today's mobile-centric world, we guarantee your business remains accessible and engaging for your customers, anytime and anywhere.


Established in 2008 in Ukraine, SOFTLOFT has a legacy of delivering agile, reliable e-commerce solutions to a global clientele. Our unwavering commitment is simple yet profound: if a solution doesn't resonate with your quality standards, it certainly doesn't align with ours. Partnering with SOFTLOFT means embarking on a journey towards unparalleled online success.

$50 - $99/hr
10 - 49
2008
Locations
Portugal
Urb. Quinta do Pinheiro, B9/1A, Portimao, Algarve 8500
Ukraine
Office 927, 3, Solomianska Str., Kyiv, kyiv 03110
+380503823733
Denmark
37B, Tempovej, Ballerup, DK-2750 , Copenhagen, Copenhagen 50008
United Kingdom
380 Chester Road M16 9EA, Manchester M16 9EA
+447951845635

Focus Areas

Service Focus

80%
20%
  • E-commerce Development
  • IT Services

Client Focus

90%
10%
  • Small Business
  • Medium Business

Industry Focus

20%
20%
18%
16%
16%
10%
  • Retail
  • E-commerce
  • Enterprise

SoftLoft Executive Interview

Petr Datsko
Petr Datsko
CEO
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Please introduce your company and give a brief about your role within the company?
My name is Petr Datsko, and I’m the founder and current CEO of SOFTLOFT. We’re a leading Magento development company based in Ukraine in the top 2 from GoodFirms.
 
We’ve focused our skills in a full range of Magento development services such as Magento Consulting and Audit, Development, Magento integration with 3d part systems (ERP, CRM), Migration from Magento 1 to Magento 2. 

We provide a full range of Magento development services Magento Consulting and Audit, Development, Magento integration with 3d part systems (ERP, CRM), Migration from Magento 1 to Magento 2.

We have a great and talented team of certified developers located in three offices over Ukraine.

Have representative offices in the UK and Denmark. For 2020 going to open offices in the USA and Australia.
Mention the objectives or the parameters critical in determining the time frame of developing an ecommerce app.
I think the requirements define it. First of all, the team should exactly understand what should be done, what the store is about, what are the partner's goals and achievements, etc.

Based on this, we can define the level of project complexity and time frames. But once again, in the correct time frame, results are very focused and the result of careful and painstaking work of the team in close cooperation with a partner.
How much effort in terms of time goes into developing the front end and back end of an ecommerce app?
It depends on the project. Sometimes it is enough to use Magento default features; then, it could be 75/25 (frontend/backend). In many cases, there could be a high level of customization and integration. Then this rate could be changed to 80/20 (backend/frontend). But we have projects where backend work is 99 percent of our efforts.
What is your company’s business model–in house team or third party vendors/outsourcing?
We focus on developing only in-house teams. We invest a lot of time, effort, and finances into the skills and motivation of our team and certification.
We would like to keep full control under the delivery process and the client’s relationships, so at this moment, we consider only in-house teams.
How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?
First of all, we don’t have clients; we have partners. And each project we work with we consider like our own. It is our baby, where we are responsible for his life.
We build long term relationships. Usually, partners continue with us for the long term. We prefer to deliver instead of a promise. And be very transparent and honest with our partners (whatever this costs for us). We never put profit before quality and relationships.
What industries do you cater to? Are your clients repetitive?
We are taking care of many different industries, fashion, customer goods, luxury, perfumes, automotive, machinery, and equipment. We are taking care of such clients like HM, Victoria Secret, MotherCare, Foot Locker, SweetDeal, Essential. And we are proud to be part of this success story.
What are the key parameters to be considered before selecting the right platform for an ecommerce application?
We mostly focus on Magento, and here some of my recommendations on how to choose the platform:
  • Things to consider when choosing a technology stack: 
  • The first consideration is what talent do you have. If you have an existing technology team, and you’re not looking to completely replace them, your options have to be limited in your path that you choose. There are adequate e-commerce platforms for most technology stacks. We are advocates for protecting your team and culture to support the scale, so start with your available skillset. 
  • Have a simple sales model with a basic ecommerce funnel? You probably should look at Shopify or BigCommerce as your focus will likely be building your brand and marketing activities to drive sales. Have a complex sales funnel, possibly subscriptions, maybe direct to consumer and wholesale sales? Now you’re talking about Magento's sweet spot;  any type of complex sales funnel or sales process is not best supported by a SaaS platform. 
  • If you need control over fields, statuses, and workflow in your e-commerce platform instead of being in a shipping platform or ERP, Magento offers open-source technology with full customization capabilities. 
  • Budget is a factor of cost of building, maintenance, and ongoing cost of operations.  If you’re not used to making an investment in ongoing support and feature development within an e-commerce platform, Magento may take a second to get used to.
Which Content Management System do you prefer to use (Wordpress, Joomla, Drupal etc)?
We use native Magento management system. Additionally, you can use Magento PageBuilder or Magesuite. For some projects, upon customer architecture requests, we use Drupal.
What are the key factors that you consider before deciding the cost of an ecommerce application?
We execute a deep audit and consulting of the partner’s business in areas such as: 
How big is their business, and what are their ambitions for ecommerce?
Do they already have something, or should it be built from scratch?
How complicated should the functionality be?
If there any additional integrations, restrictions, and customization?
How fast should the project go into production?

It is very individual, and there are no standard patterns because each business and client’s needs could be very different.

We deeply investigate how business works, what partners expect to have, their ideas, and wishes. Then after detailed research and analytics, we come back with a report and different options on how it can be done. Partners may choose what fits their requirements the best. After this, we create very detailed and transparent quotations and project plans.
What kind of payment structure do you follow to bill your clients? Is it Pay-per-feature, fixed-cost, pay-per-milestone (could be in phases, months, versions, etc.).
It could be different for different clients. Usually, there are the following models:
  • Fixed price-per-project: upfront and then pay-per-milestone (defined in the project plan)
  • Time and Material: especially if this existing projects which could come to us full of bugs
  • Fixed price-per-month: in this case partner hires developers for full-time (outstaffing model)
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
There is no minimum budget because we consider each partner individually. But, though Magento is very powerful, an advanced and complicated system requires a high-quality development team. From my experience, I can say that the minimum budget for Magento usually starts at 15000 USD.
What do you think is the future of the ecommerce industry?
It has a great future. I believe that in the next 10 years, we will have most of the transactions in the world done online. In Ukraine, a few years ago, people were scared to buy online, but now it is so common that most of my friends cannot say exactly when they last visited an offline store.
Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
Everything is fine. They provide a clear and transparent review and rating system. And if you work hard and build relationships with your partners, you can get top positions.

SoftLoft Clients & Portfolios

Key Clients

  • H&M
  • Victorias Secret
  • Vuarnet
  • Tops
  • ShobrNordic
  • Mothercare
  • Murad
  • Bendon Lingerie
  • Miller Harris
  • FootLocker
  • SweetDeal
  • Lounge Lovers

H&M
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H&M
  • H&M screenshot 1
$100001 to $500000
74 weeks
E-commerce

Soft-Loft assisted H&M in introducing the brand to key markets in the Middle East – The United Arab Emirates, Kuwait, and Saudi Arabia.

The Soft-Loft team was tasked with several ambitious goals, which could only be achieved with close cooperation between the business and marketing teams. Throughout the project, we achieved over 1000 different objectives, from customization to integration with external systems. Our work had an impact on all key elements of the store, including the catalog, products, order placement system, new delivery methods, and payment systems.

Industry: Fashion

Technologies: Magento EE, Drupal, MySQL, PIMS, MCOM, COMS, RabbitMQ, JavaScript

Website:  https://ae.hm.com/

Victoria's Secret
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Victoria's Secret
  • Victoria's Secret screenshot 1
$100001 to $500000
72 weeks
E-commerce

Soft-Loft helped introduce the brand to the Middle East market in close cooperation with representatives from Magento (an Adobe Inc. company). Fashion

In our work, we made it a top priority to integrate external systems into the store’s online portal. These systems included PIMS (content and product management in 2 languages), COMS (order processing), and MCOM (order management). Additionally, it was important for us to make sure that the project was easily scalable, had top-level security protections, and operated flawlessly.

Industry: Fashion, Lingerie, Perfumery 

Technologies: Magento EE, Drupal, MySQL, PIMS, MCOM, COMS, RabbitMQ, JavaScript, Google Maps, CyberSource

Website: www.victoriassecret.ae

Sweet Deal
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Sweet Deal
  • Sweet Deal screenshot 1
$50001 to $100000
25 weeks
E-commerce

Soft-Loft has greatly contributed to this service, which is successfully developing and growing today. Since our team started work on the project, we have managed to achieve over 400 objectives of varying difficulty, including integration and customization.

We take our role of keeping the project running without interruption seriously and are working hard to add new functions whilst expanding existing ones. This includes integration with external systems, allowing us to boost the scalability and flexibility of the business in parallel with providing stable growth.

Industry: Entertainment and coupons 

Technologies: Magento EE, Drupal, MySQL, PIMS, MCOM, COMS, RabbitMQ, JavaScript, Google Maps, CyberSource

Website: https://www.sweetdeal.dk/

Mothercare
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Mothercare
  • Mothercare screenshot 1
$50001 to $100000
70 weeks
E-commerce

Soft-Loft started work on this project when it had already been set up and running, and our goal was to support the existing team in developing the project effectively and expanding to new markets.

Our team of several specialists mastered the broad and customized functionality of the project in very limited time, and began working with the native team according to the Agile method.

During our work on the project, the Soft-Loft team achieved the goals set before us but also presented initiatives for improvements and refinement, some of which have already been implemented.

Industry: Healthcare 

Technologies: Magento EE, Drupal, MySQL, PIMS, MCOM, COMS, RabbitMQ, JavaScript, Google Maps, CyberSource, Google feeds

Website: https://www.mothercare.com/

Miller Harris
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Miller Harris
  • Miller Harris screenshot 1
$10001 to $50000
31 weeks
Consumer Products

A Britain perfumer Lyn Harris founded Miller Harris in 2000. Before that she spent 5 years training in France at one of the highly prestigious schools of the perfume in Paris and then Robertet in Grasse. Lyn Harris works with natural materials in classical French style.

Task:

We had to redesign and build a new website to increase sales and customer loyalty.

SoftLoft Solution:

We build a new website in close cooperation with Investment Fund (who invest into this company) and highly creative designers. SoftLoft implemented a totally new site structure, which was much more user friendly and contained advanced features such as a custom menu and filters, a quick view function and a world wide store locator. Also we made an integration of the shipping company API and the shipping process. As a result the website became an important part of the Miller Harris retail business and is growing more and more each day.

Technologies:

Magento, Google API, SagePay, HTML/CSS, JS RoyalPost, XML API

Shobr
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Shobr
  • Shobr screenshot 1
$10001 to $50000
25 weeks
E-commerce

Shobr is a marketplace with global ambitions. SoftLoft faced a challenge to rewrite and finalize the current solution for the suppliers’ portal. We implemented the uploading and management of all the products to be presented by different vendors in the marketplace.

Task:

  • Import of products
  • Scalability of the project and work under load
  • Sorting, management, and moderation of the commodity list
  • Synchronization of data with Magento through API
  • Custom reports

SoftLoft Solution:
We implemented the project in a short time on the Symfony 2 and Magento platform. SoftLoft ensured the stable operation of the whole system. Technological processes were established. We created a firm base has for the further development of the project, capable of processing hundreds of thousands of goods in real-time.

Industry: Marketplace, FMCG 

Technologies: Magento EE, Symfony 2, REST API, JavaScript

Website: https://www.shobr.com/

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