Overview

About SoftLoft

At SOFTLOFT, we don't just build platforms; we inspire businesses to dream big and achieve more in the e-commerce landscape. With a blend of expertise, passion, and a touch of humor, we position ourselves not just as a software company but as your trusted ally in the journey of digital transformation.

Platform-Flexible Approach:

We deeply understand and prioritize your business needs, meticulously selecting the perfect platform tailored for you, whether it's Shopify, Magento by Adobe, BigCommerce, or Salesforce. Our goal? Crafting a unique success story that resonates with your brand's vision.

Service Highlights:

  • E-commerce Solutions: From initial consulting to continuous support, we offer a holistic e-commerce suite. This encompasses eCommerce development, UX design, strategic marketing, and SEO to ensure your brand stands out.
  • Dedicated Teams: Our seasoned experts integrate seamlessly with your operations, ensuring you have the right expertise at every step.
  • Custom Development: Ranging from enterprise integrations to cutting-edge AI solutions, we customize our services to align with your distinct needs.
  • Mobile Development: In today's mobile-centric world, we guarantee your business remains accessible and engaging for your customers, anytime and anywhere.


Established in 2008 in Ukraine, SOFTLOFT has a legacy of delivering agile, reliable e-commerce solutions to a global clientele. Our unwavering commitment is simple yet profound: if a solution doesn't resonate with your quality standards, it certainly doesn't align with ours. Partnering with SOFTLOFT means embarking on a journey towards unparalleled online success.

What clients say

Review Analytics of SoftLoft

Every review is verified through Goodfirms before it's published.

4.837 Verified Reviews
Quality4.8
Schedule & Timing4.8
Communication4.8
Overall4.8
Review Summary
Summarized from 37 verified reviews · Updated August 2026
SoftLoft earns recognition primarily for strong technical expertise in eCommerce development, particularly with Magento platforms, and consistent delivery of quality work. Clients repeatedly highlight responsive communication, professional project management, and skilled problem-solving across various project types. Value for cost is frequently mentioned as a standout strength. One negative review noted subpar work at premium pricing, though the majority of feedback emphasizes reliability, team adaptability, and attention to client needs.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of SoftLoft
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What reviewers mention most

Sergey Sandulenko
Sergey Sandulenko, CEO at SoundMaster.uaVerified Review
Posted on Jul 16, 2018

Great value for reasonable price

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
E-commerce Development

Working with those guys for 4 years now. They developed new modules for us, fixed bugs and added new features. Always there to help. Professional team with responsible management. Definitely recommended.

Olena Lavrenyuk
Olena Lavrenyuk, Business Owner at Olena Lavrenyuk PhotographyVerified Review
Posted on Jul 16, 2018

A Photographer's Website by SoftLoft

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
E-commerce Development

The goal of cooperation with SoftLoft was to develop a full featured website for my photography business. SoftLoft was asked not only to setup a CMS (Wordpress) and customize a theme for my design but also to tune it for my needs: SEO, social media, CRM, eCommerce integration. The SoftLoft team communicated a lot, dived into molecular level of details and delivered everything according to our agreed plan. SoftLoft guys know their job, they asked many proper questions and were flexible: we discussed project at a time, that was suitable for me (I am a mother of two). They understood my needs well and I could just rely on them for all their web experience. I heard many bad stories about how IT companies work but their attitude was just perfect for me from the very beginning, and in fact the results of their work also exceeded my expectations. It is a real pleasure for me to work SoftLoft.

Toygar Alagoz
Toygar Alagoz, Managing Director at Altera TelecomVerified Review
Posted on Jul 13, 2018

Telecom Services web interface customization

Overall rating5.0
Quality4.0
Communication5.0
Schedule & Timing5.0
Web Development

The project was integrate different software tools to work as a one unique interface for our clients. We have softswtich the standard interface was not enough for our business and services that we provide. We needed more user friendly easy for our clients where it gives more functionality. We were able to integrate with our crm tool which as quite complex. Integration of services PHP development API integration Frontend development was done with 1 project manager + 2 developers in very short time. It made for us easier management and for our clients it was easier control and understanding all system. From the very beginning of the project, SoftLoft provided the very highest levels of project management and technical expertise. Every aspect of development was always handled with care and consideration, while allowing me to stay in constant communication with the actual developers and project managers. Response time & commitment of team was great. Excellent job.

Irina  Datsko
Irina Datsko, Генеральный директор at PEONY STOREVerified Review
Posted on Jul 12, 2018

Online store for Homeware and Lingerie products

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
E-commerce Development

I’ve worked with SoftLoft to develop an online store for Peony – Homeware and Lingerie products. https://www.peony-store.com/ SoftLoft has developed a new website based on Magento 2 technology, with an attractive and responsive design which is absolutely suitable for mobile shopping. The platform was integrated with the API of the biggest delivery operator and a product aggregator marketplace number 1 in Ukraine. A great job has been done on the SEO optimization of the project. A lot of customization and specific work on details have been delivered a due course. In addition to this SoftLoft team appeared to be extremely communicative, responsive and helpful. Their technical advice, training, and support brought a great value and made it possible to launch of the project in short terms. I will recommend SoftLoft to develop your next eCommerce project without any doubt.

Jason Wright
Jason Wright, Co Founder at I Need a Vacation IncVerified Review
Posted on Mar 29, 2018

3 Years In - Happy Customer

Overall rating5.0
Quality4.0
Communication5.0
Schedule & Timing5.0
E-commerce Development

I found Soft-Loft through a web search. Once I reached out their response was quick and courteous. For over 3 years they've handled all my Magento dev work. Build our website from scratch and have been keeping up with requested modifications ever since.

Viktor Sytnik
Viktor Sytnik, Team Member at DefCon-UA (dcua) CTF teamVerified Review
Posted on Mar 26, 2018

Beauty services website

Overall rating5.0
Quality4.0
Communication5.0
Schedule & Timing5.0
E-commerce Development

Team is always on time and delivers what was discussed.

Daniel MahfouzVerified Review
Posted on Feb 27, 2018

Optimal price-service-ratio and a very professional company

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
E-commerce Development

We are a company from Germany. We already had an Magento installation, and needed a new design and updates. We were trying out different Magento specialist from different countries like Germany, Poland and India. Often they were to expensive, the quality or communication was to bad. The next step was to try out Magento Developers from Ukraine. So we started to contact different company in Ukraine. We compared them with different factors. In the End we decided us for Soft-Loft, because they had reference shops that were working very good. So we asked for an offer. The new design which was offered was nice, just little changes were needed and they were done fast and professional. Some better than expected. The Project took a bit longer that expected, but we also hat additional Tasks for them, so that was fine for us. All tasks were done professional, the communication was in english over Email, Skypechat and Skypecalls. Overall everything was done fine and in a very good price-service-ratio. Good quality for a fair price. I was told by an SAP developer that we have very high quality standards in Germany. Even in website development and not everybody can serve that. He confirmed me that the work is done with a high quality. We are still working with Soft-Loft and adding new features to our Website. When we have an Idea they realize it.

Focus

Service Focus of SoftLoft

How the team's effort is distributed across services.

80%20%

Industries Focus

20%20%18%16%16%10%

Client Focus

Small Business90%
Medium Business10%
Selected Work

Client Portfolio of SoftLoft

Where their work concentrates - by industry, budget, and timeline.

Project Industry

eCommerce83%
Consumer17%
Major industry focus
eCommerce

Project Cost

$10001 to $5000033%
$50001 to $10000033%
$100001 to $50000033%
Common project cost
$10001 to $50000

Project Timeline

1 to 25 Weeks33%
26 to 50 Weeks17%
51 to 100 Weeks50%
Typical timeline
51 to 100 Weeks

Clients: 12

H&MVictorias SecretVuarnetTopsShobrNordicMothercareMuradBendon LingerieMiller HarrisFootLockerSweetDealLounge Lovers

Portfolios: 6

Executive Interview

Executive Interview of SoftLoft

Petr Datsko
Petr Datsko
CEO
Visit Profile

Please introduce your company and give a brief about your role within the company?

My name is Petr Datsko, and I’m the founder and current CEO of SOFTLOFT. We’re a leading Magento development company based in Ukraine in the top 2 from Goodfirms.
 
We’ve focused our skills in a full range of Magento development services such as Magento Consulting and Audit, Development, Magento integration with 3d part systems (ERP, CRM), Migration from Magento 1 to Magento 2. 

We provide a full range of Magento development services Magento Consulting and Audit, Development, Magento integration with 3d part systems (ERP, CRM), Migration from Magento 1 to Magento 2.

We have a great and talented team of certified developers located in three offices over Ukraine.

Have representative offices in the UK and Denmark. For 2020 going to open offices in the USA and Australia.

Mention the objectives or the parameters critical in determining the time frame of developing an ecommerce app.

I think the requirements define it. First of all, the team should exactly understand what should be done, what the store is about, what are the partner's goals and achievements, etc.

Based on this, we can define the level of project complexity and time frames. But once again, in the correct time frame, results are very focused and the result of careful and painstaking work of the team in close cooperation with a partner.

How much effort in terms of time goes into developing the front end and back end of an ecommerce app?

It depends on the project. Sometimes it is enough to use Magento default features; then, it could be 75/25 (frontend/backend). In many cases, there could be a high level of customization and integration. Then this rate could be changed to 80/20 (backend/frontend). But we have projects where backend work is 99 percent of our efforts.

What is your company’s business model–in house team or third party vendors/outsourcing?

We focus on developing only in-house teams. We invest a lot of time, effort, and finances into the skills and motivation of our team and certification.
We would like to keep full control under the delivery process and the client’s relationships, so at this moment, we consider only in-house teams.

How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?

First of all, we don’t have clients; we have partners. And each project we work with we consider like our own. It is our baby, where we are responsible for his life.
We build long term relationships. Usually, partners continue with us for the long term. We prefer to deliver instead of a promise. And be very transparent and honest with our partners (whatever this costs for us). We never put profit before quality and relationships.

What industries do you cater to? Are your clients repetitive?

We are taking care of many different industries, fashion, customer goods, luxury, perfumes, automotive, machinery, and equipment. We are taking care of such clients like HM, Victoria Secret, MotherCare, Foot Locker, SweetDeal, Essential. And we are proud to be part of this success story.

What are the key parameters to be considered before selecting the right platform for an ecommerce application?

We mostly focus on Magento, and here some of my recommendations on how to choose the platform:
  • Things to consider when choosing a technology stack: 
  • The first consideration is what talent do you have. If you have an existing technology team, and you’re not looking to completely replace them, your options have to be limited in your path that you choose. There are adequate e-commerce platforms for most technology stacks. We are advocates for protecting your team and culture to support the scale, so start with your available skillset. 
  • Have a simple sales model with a basic ecommerce funnel? You probably should look at Shopify or BigCommerce as your focus will likely be building your brand and marketing activities to drive sales. Have a complex sales funnel, possibly subscriptions, maybe direct to consumer and wholesale sales? Now you’re talking about Magento's sweet spot;  any type of complex sales funnel or sales process is not best supported by a SaaS platform. 
  • If you need control over fields, statuses, and workflow in your e-commerce platform instead of being in a shipping platform or ERP, Magento offers open-source technology with full customization capabilities. 
  • Budget is a factor of cost of building, maintenance, and ongoing cost of operations.  If you’re not used to making an investment in ongoing support and feature development within an e-commerce platform, Magento may take a second to get used to.

Which Content Management System do you prefer to use (Wordpress, Joomla, Drupal etc)?

We use native Magento management system. Additionally, you can use Magento PageBuilder or Magesuite. For some projects, upon customer architecture requests, we use Drupal.

What are the key factors that you consider before deciding the cost of an ecommerce application?

We execute a deep audit and consulting of the partner’s business in areas such as: 
How big is their business, and what are their ambitions for ecommerce?
Do they already have something, or should it be built from scratch?
How complicated should the functionality be?
If there any additional integrations, restrictions, and customization?
How fast should the project go into production?

It is very individual, and there are no standard patterns because each business and client’s needs could be very different.

We deeply investigate how business works, what partners expect to have, their ideas, and wishes. Then after detailed research and analytics, we come back with a report and different options on how it can be done. Partners may choose what fits their requirements the best. After this, we create very detailed and transparent quotations and project plans.

What kind of payment structure do you follow to bill your clients? Is it Pay-per-feature, fixed-cost, pay-per-milestone (could be in phases, months, versions, etc.).

It could be different for different clients. Usually, there are the following models:
  • Fixed price-per-project: upfront and then pay-per-milestone (defined in the project plan)
  • Time and Material: especially if this existing projects which could come to us full of bugs
  • Fixed price-per-month: in this case partner hires developers for full-time (outstaffing model)

Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?

There is no minimum budget because we consider each partner individually. But, though Magento is very powerful, an advanced and complicated system requires a high-quality development team. From my experience, I can say that the minimum budget for Magento usually starts at 15000 USD.

What do you think is the future of the ecommerce industry?

It has a great future. I believe that in the next 10 years, we will have most of the transactions in the world done online. In Ukraine, a few years ago, people were scared to buy online, but now it is so common that most of my friends cannot say exactly when they last visited an offline store.

Kindly share your feedback on how Goodfirms has been doing so far in increasing your visibility among potential clients.

Everything is fine. They provide a clear and transparent review and rating system. And if you work hard and build relationships with your partners, you can get top positions.

Where we are

Locations (1)

Offices where SoftLoft operates.

Headquarter
Portugal

Portugal

Urb. Quinta do Pinheiro, B9/1A
Portimao, Algarve 8500