Overview

About Soup Agency

LEADING INDEPENDENT DIGITAL MARKETING AGENCY Paid Search | Paid Social | SEO | Email | Content Creation

Whether you’re chasing rapid growth, better ROI, or sustainable long-term performance, our team of digital experts are here to help We’re a full-service digital marketing and advertising agency trusted by ambitious businesses across Australia. We blend data with creativity to deliver strategies that work across SEO, Paid Ads, Email and Social.

Performance That Speaks for Itself

Our work is grounded in strategy and backed by measurable outcomes:

  • 54x return on ad spend achieved through targeted Google Ads campaigns
  • 62% reduction in cost per lead, driving greater efficiency at scale
  • 59% uplift in email click-through rates through refined segmentation and creative testing
  • 278% increase in organic sessions from tailored SEO strategies focused on long-term growth
  • 422% growth in qualified leads across paid social, search advertising, and SEO

We focus on the metrics that matter—helping you go where you grow.

Awards & Recognition

We’ve been recognised for our innovation, impact and excellence across multiple industries:

  • 2025 Small Business Champion Awards – Finalist
  • 2024 Local Business Awards – Winner (Marketing Services)
  • 2024 Australian Women’s Small Business Champion Awards – Finalist
  • 2024 Commbank Young Hero Awards – Finalist (Excellence in Marketing)
  • 2024 Australian Small Business Awards – Finalist
  • APAC’s Most Innovative Digital Marketing Agency – Sydney (2022)
  • Telstra Best of Business Awards – Finalist (2022)

Paid Search (Google Ads)

Looking for an expert Google Ads agency in Australia that gets results? Our paid search team specialises in data-driven Google Ads management—reducing wasted spend and increasing qualified traffic. Whether you need local or national campaigns, we handle it all: search, display, remarketing, and performance max campaigns.

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Focus

Service Focus of Soup Agency

How the team's effort is distributed across services.

19%10%10%10%10%9%9%8%6%5%

Industries Focus

20%15%15%10%10%10%5%5%5%5%

Client Focus

Small Business80%
Medium Business20%

The Positioning

AI Tools & Purpose

The stack the team uses to move faster.

ChatGPT
Strategy, research & workflow efficiency
Claude
Long-form drafting & document analysis
Canva
Creative design, visuals & presentations
Selected Work

Client Portfolio of Soup Agency

Where their work concentrates - by industry, budget, and timeline.

Clients: 5

Meriton SuitsSalon LaneBMWSegwayRoborock

Where we are

Locations (1)

Offices where Soup Agency operates.

Headquarter
Australia

Australia

Level 4, 60-62 Clarence Street
Sydney, New South Wales 2000
02 59437597