Start Some Shift, Inc.

Start Some Shift is a B2B marketing agency and fractional CMO firm helping established businesses doing $2M–$20M in revenue become the dominant choice in their category.

We're not a traditional agency. We combine C-suite marketing leadership with full-service execution under one engagement — meaning the same team that sets your 90-day strategy builds and delivers it. No handoff between a consultant and a separate agency. No gap between what's planned and what gets done.

Our founder, Lara McCulloch, brings 30+ years of marketing experience across Fortune 500 companies including Johnson & Johnson, Kraft, Shell, and Pfizer - and has spent the last 16 years applying that expertise to mid-market B2B companies who are ready to stop competing on price and start competing on brand authority.

We specialize in service-based B2B, professional services, and regulated industries where trust, reputation, and positioning drive revenue. Our clients don't just get more leads - they become the name their market reaches for first.

Recent results include growing a client's webinar attendance by 963%, building an email list of 2,000 qualified prospects in under 6 months, and more than doubling inbound leads for a telehealth company facing aggressive low-price competition — all while defending their premium position.

If your business is established but your marketing hasn't kept pace with what you've built, that's exactly the gap we close.