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Mobile & Web Development Company

Surf develops client and corporate solutions from scratch and cut the costs of legacy projects. We help neobanks, manufacturing, restaurants, and other companies achieve their business goals and compete in the IT sector.Over 13 years, we've built apps for KFC, Mars, The Home Depot, Burger King, SAP, plus over 200 other brands. 

United StatesUnited States
1201 Orange Street, Suite 600, 394036
+19177281789
$25 - $49/hr
50 - 249
2011

Service Focus

Focus of Mobile App Development
  • iOS - iPhone - 34%
  • Android - 33%
  • iOS - iPad - 33%
Focus of Software Development
  • Java - 100%

Industry Focus

  • Financial & Payments - 40%
  • Business Services - 15%
  • Healthcare & Medical - 15%
  • E-commerce - 15%
  • Neo-banks - 15%

Client Focus

45% Small Business
40% Midmarket Business
15% Enterprise

Review Analytics of Surf

18
Total Reviews
5.0/5
Overall Rating
0
Recent Reviews

What Users Say

Every Surf employee demonstrated a high degree of technical skill.
Evgene Kolgin
Evgene Kolgin at Sensorly
In six months, the Surf team developed an updated app for Love Republic.
Anne Diganova
Anne Diganova, Consulting at Love Republic fashion retail chain
Surf has worked on mobile app development with us. We've worked on a number of projects, the bulk of the work always focusing on user interface [UI].
Max Sviridov
Max Sviridov at ADG group
Thanks to Surf's efforts, they successfully created a functional app.
David Dilson
David Dilson
Surf is tasked with developing a web and mobile app for a fast-food restaurant chain.
Sean Polllin
Sean Polllin, Owner at The Contemporary Craftsmen

What Users Like The Most

  • What surprised me was that Surf has deep expertise in everything related to mobile development, is dedicated to their projects, and able to constantly improve the product. Even after the release, we continue to work on the application together, updating and improving it.
  • Surf's deep expertise in UX/UI design of mobile applications is surprising. I am pleased with the ability to work for the result and constantly improve the product.
  • Surf is highly experienced in everything to do with UX/UI design of mobile apps. I was happy about the way they can engage with the user audience, the close attention they pay to user analytics and user interviews — all of that helped us continuously improve user experience of our app and deliver great results.

What Users Like The Least

  • We continue to cooperate with Surf and we are completely satisfied with the level of competence and the way processes are perfectly aligned within the team.
  • We have nothing to complain about.
  • We’re very pleased with our collaboration with Surf. I can’t really tell what could be improved.

Detailed Reviews of Surf

5.018 Reviews
Write a Review
Evgene Kolgin
Evgene Kolgin at Sensorly
Posted on Mar 7, 2023

Every Surf employee demonstrated a high degree of technical skill.

Surf rework an existing Android app to be visually stunning and highly functional. They turned Photoshop screens and technical specs into a pixel-perfect app. The app monitors Wi-Fi and network performance.

What was the project name that you have worked with Surf?

Mobile Development for Telecom Startup

What service was provided as part of the project?

App Designing (UI/UX), Mobile App Development

What is it about the company that you appreciate the most?

{"1":"In order to meet our deadline we decided to skip the research phase starting the project. As a result, we had to explore and learn many things on the "}

What was it about the company that you didn't like which they should do better?

{"1":"I'm really impressed with our collaboration. Now I find it difficult to advise what can be improved."}

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $10001 to $50000
  • Completed
Anne Diganova
Anne Diganova, Consulting at Love Republic fashion retail chain
Posted on Mar 6, 2023

In six months, the Surf team developed an updated app for Love Republic.

The Surf team, using their experience in market research, made a number of adjustments to the logic of the app, thanks to which they were able to make user interaction with the app more flexible and logical.
They tried to take into account all of the possible cases that users encounter in the app.
Despite the fact that integrating analytics into the app wasn't part of our initial plans, the Surf team managed to finish the task in a shorter period of time and released it.
The Surf team has always tried to help our backend team members from Love Republic, so that everyone involved in the development process moves in the same direction and meets the deadlines.

What was the project name that you have worked with Surf?

Modernisation and new opportunities for mobile App dev

What service was provided as part of the project?

Mobile App Development

Describe your project in brief

In six months, the Surf team developed an updated app for Love Republic. We were able to keep business goals in mind and release an app for the all-important Black Friday for any e-commerce app, saving about 40% of the budget through the Flutter cross-platform.

What is it about the company that you appreciate the most?

The team was fully available to us, on a daily basis, with open and clear communication.

What was it about the company that you didn't like which they should do better?

I appreciate their professionalism. By the way, they worked in a very organized way taking into account all our business needs.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $50001 to $200000
  • In Progress
Max Sviridov
Max Sviridov at ADG group
Posted on Mar 3, 2023

Surf has worked on mobile app development with us. We've worked on a number of projects, the bulk of the work always focusing on user interface [UI].

We give them a set of Photoshop documents [PSDs] and technical specs, including the required interaction with our servers. Their team then delivers the work based on our material.

From time to time, we've worked on one-off research and development projects for specific technical issues related to Android. We've had them research private application program interfaces [APIs], hidden elements, or how a specific phone would work in a specific environment.

They've built two versions of our UI. The first one was built in 2010. We did a complete redesign in 2013. Surf was involved in the entire implementation process in both cases, amounting to thousands of man-hours.

We initially only worked on Android applications. Surf didn't have iOS expertise at the beginning of our relationship. We'd had some bad experiences developing for this operating system, and I wish they had development capabilities from the start. Right now, we have in-house iOS development capabilities through the American

What was the project name that you have worked with Surf?

Mobile Development for Finance company

What service was provided as part of the project?

Mobile App Development

Describe your project in brief

Surf rework an existing Android app to be visually stunning and highly functional. They turned Photoshop screens and technical specs into a pixel-perfect app. The app monitors Wi-Fi and network performance.

What is it about the company that you appreciate the most?

{"1":"Over the years, we've worked with a number of their employees, around five or six. We've always been satisfied with the delivered work."}

What was it about the company that you didn't like which they should do better?

{"1":"They could improve their project management, specifically for non-standard projects which involve research and development, and other requirements the"}

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $0 to $10000
  • Completed
Serjio Konsales
Serjio Konsales
Posted on Feb 20, 2023

Surf was hired by a bank to develop an app using Flutter.

Surf has a wealth of expertise in banking projects. In addition, we appreciate the level of their Flutter skills. Important was the fact that the company has a fully functional team covering all the roles we need: designers, PM, developers, analysts, and QA.

What was the project name that you have worked with Surf?

Mobile App Development for Bank

What service was provided as part of the project?

Mobile App Development

Describe your project in brief

With Surf's help, we has launched the app's first version, which has received enthusiastic feedback from users. The team leads a seamless workflow by being transparent and receptive to feedback. Their ability to leverage their relevant industry experience into top-notch solutions stands out.

What is it about the company that you appreciate the most?

{"1":"We successfully launched the first version of the app. Users like it and rate it highly. ","2":"Surf is currently developing an app for another bank, which is also a part of our group. It has a different design and set of features, but reusing th"}

What was it about the company that you didn't like which they should do better?

{"1":"We continue to develop the project with Surf and we are satisfied with the level of expertise, proactivity, and well-organized processes in the team."}

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $10001 to $50000
  • In Progress
Sean Polllin
Sean Polllin, Owner at The Contemporary Craftsmen
Posted on Feb 20, 2023

Surf is tasked with developing a web and mobile app for a fast-food restaurant chain.

With the new system, the company has better reporting, scheduling, and planning processes. Surf has created impressive designs and a user-friendly interface while executing a well-organized communication process. Their competence and understanding are commendable.

What was the project name that you have worked with Surf?

Mobile & Web App Dev for Fast-Food Restaurant Chain

What service was provided as part of the project?

Mobile App Development

Describe your project in brief

Surf is tasked with developing a web and mobile app for a fast-food restaurant chain. Using Flutter, they have integrated features, such as a dashboard with performance metrics, daily checklists, and ratings.

What is it about the company that you appreciate the most?

Surf showed a very good level of technical competence - they are able to implement the solution at a high technical level.

Surf was able to offer us a solution that helped us cover all our needs at once: speed up development and reduce the project budget.

What was it about the company that you didn't like which they should do better?

We continue to cooperate with Surf and we really like the level of their professional competence and well-organized communication.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $10001 to $50000
  • In Progress
David Dilson
David Dilson
Posted on Feb 20, 2023

Thanks to Surf's efforts, they successfully created a functional app.

Surf developed a native application for it, which is integrated with the company's website. The app contains a convenient catalog with filtering by product categories and brands. There is a system for recommending products that a client may like, and a smart search. With the help of the card, the client can find the store closest to him, see where the promotion is valid or the client's day is planned.

In the application, the client can choose a convenient delivery option - self-pickup from the store, delivery by courier or at the checkpoint.

What was the project name that you have worked with Surf?

Mobile App Development for Perfume & Cosmetics Company

What service was provided as part of the project?

Mobile App Development

Describe your project in brief

Intending to increase sales, Surf created a mobile app for a perfume and cosmetics company. This platform served as the company's online store. As a result, the volume of downloads was over 500 thousand with great ratings in the app store. Moreover, the conversion rates were excellent. Their communication skills and expertise in the industry stood out in the partnership.

What is it about the company that you appreciate the most?

{"1":"The application has over 500 thousand downloads. It has high score in the store - 4.8 and good conversion rates."}

What was it about the company that you didn't like which they should do better?

{"1":"Throughout the project, Surf has shown high professional competencies, so it's hard for me to advise what can be improved."}

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $10001 to $50000
  • In Progress
Alex Sviridov
Alex Sviridov, Senior Software Engineer at Softonic
Posted on Feb 13, 2023

To speed up development, we wanted to create a cross-platform application on Flutter, and Surf has a lot of expertise in working with it.

We needed an application for managing company personnel. We wanted to create a digital profile for each employee, where all information about them is collected. Based on this data, the manager or HR department can evaluate the employee, analyze their involvement and efficiency, and draw up development plans. And the employees themselves - to evaluate the possible directions of development, to undergo training, to present themselves from the best side.

What was the project name that you have worked with Surf?

Corporate application for staff development and assessment

What service was provided as part of the project?

Mobile App Development, App Designing (UI/UX)

Describe your project in brief

We needed an application for managing company personnel. We wanted to create a digital profile for each employee, where all information about them is collected. Based on this data, the manager or HR department can evaluate the employee, analyze their involvement and efficiency, and draw up development plans. And the employees themselves - to evaluate the possible directions of development, to undergo training, to present themselves from the best side

What is it about the company that you appreciate the most?

Surf is a pleasure to work with. They have a high level of expertise, they offer many solutions themselves.

The process was fine-tuned. We had one entry point - PM, he perfectly translated “from technical to human”, so there were no complaints or misundersta

What was it about the company that you didn't like which they should do better?

Everything was great, keep the same level. Nothing to add

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $50001 to $200000
  • Completed
Julia Silvian
Julia Silvian
Posted on Jan 5, 2023

I am impressed with Surf's expertise in developing solutions, both for banks and other industries

Initially, we wanted to improve the native app we already had. Besides, we intended to implement test automation in the app and infrastructure for the tests as it reduces testing time and allows developers to fix bugs quickly.

During the detailed discussion of the project, we understood that it would be easier and less expensive to create a new Flutter application from scratch and lay the foundation for its further scaling than modify the existing one.

What was the project name that you have worked with Surf?

Mobile App Development for bank application

What service was provided as part of the project?

Mobile App Development

Describe your project in brief

Surf was hired by a bank to develop an app using Flutter. The app boasts features such as personal data management, activities history, automatic payments, ATM and branch review, and product review.
Within nine months of collaboration with Surf, we have developed a Flutter application with automated tests and infrastructure for them. The app is available for smartphones and tablets.
We successfully launched the first version of the app. Users like it and rate it highly. We have done a lot of work to update the design for the bank’s app:
We brought the design up to date and adapted it to Flutter development.
We improved UX: all solutions suggested by the bank were analyzed, taking into account Surf experience with banking apps.
Some options were suggested, to make the app more user-friendly.
For example, improvement of the interface variant for small screens: to arrange the elements in a way that allows avoiding unnecessary scrolls. Now the app development continues, new features are

What is it about the company that you appreciate the most?

I like that the team strives to dive deep into the product, go thoroughly through each stage, and offer the best possible solutions.

Surf's commitment to constantly improve the product is impressive: now we continue to work together on the app and improve it.

Surf has efficient communication processes. They consider all wishes and comments, the stages are transparent

The team is easy and ready to communicate, offers efficient solutions based on their experience, and proves them with reason.

I believe, in a short time, we have implemented a great scope of tasks.

What was it about the company that you didn't like which they should do better?

We continue to develop the project with Surf and we are satisfied with the level of expertise, proactivity, and well-organized processes in the team.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $10001 to $50000
  • In Progress
Aleksandar Sinnonov
Aleksandar Sinnonov, Senior project manager at Inkahran
Posted on Jan 3, 2023

Surf is a pleasure to work with. They have a high level of expertise in different areas, they offer many solutions and ideas how to improve it

At the start of the project, we had several meetings with the Surf Team to detail all the business requirements, identify the nuances, and fix the development approaches.
They launched several Agile processes in parallel. Established the process of identifying business requirements, preparing the terms of reference and layouts.
They developed a float for authorization, and the customer deployed an additional two-factor authentication system.
We got a ready solution (web-service) for partners' interaction with the money transfer system. Simple and clear functionality allows you to send, pay out money transfers and administer the functionality of the web-client for end users. The project envisages further scaling - expanding the functionality, increasing the number of sending directions and customizing the interfaces.

What was the project name that you have worked with Surf?

Web-client for the payment system

What service was provided as part of the project?

Mobile App Development

Describe your project in brief

We would like to create our own payment instrument for cross-border transfers with payment in cash. Surf has expertise in working with it. Therefore, we turned to Surf.

What is it about the company that you appreciate the most?

The project manager was easy to communicate with and provided frequent updates.

Everything was delivered on time and we received ample warning if a deadline wasn't going to be met.

We also liked the fact that the team was proactive and showed high interest in the results of the project.

What was it about the company that you didn't like which they should do better?

The collaboration was productive and very effective, and it’s hard to tell what needs to be improved.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $10001 to $50000
  • Completed
Alex Kohin
Alex Kohin, Project manager at Zenit Bank
Posted on Dec 30, 2022

"It is a mobile banking app where a client can make payments and transfers as well as check the accounts, deposits and credits. They can also view their spending analytics or find an ATM or a bank office on the map. The Surf team did research and put tog

The project that Surf made is in line with our vision and expectations. Many clients of the bank use the application and like its user-friendly interface. Moreover, it has high conversion rates. The app is under ongoing development with new features constantly added to it. Specifically, now we are implementing about 10 new features, such as requesting information about banking products (credits, deposits, etc.) via the application without having to visit the bank, push notification service, and personal offers.

What was the project name that you have worked with Surf?

UI/UX Design for Bank

What service was provided as part of the project?

Mobile App Development

Describe your project in brief

Surf was hired to design the UI/UX of an app for a bank. The team has initially conducted research before developing a UI prototype and integrating Faster Payment System into the app's interface.

What is it about the company that you appreciate the most?

Development of a banking app is a complex and massive project. Surf has extensive experience in development and continuously impresses us with their expertise.

The team has profound insights into the process.

They offer interesting solutions and build on a number of similar cases in UI/UX development.

What was it about the company that you didn't like which they should do better?

So far, cooperation with Surf fully meets all our expectations.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $10001 to $50000
  • In Progress
Alexander Polukhin
Alexander Polukhin, Chief Executive Officer at at OskolPromSNab
Posted on Jul 30, 2021

Mobile App Dev For Business Process Automation

It’s a corporate application our employees install on their mobile devices.
Our operations staff can fill out checklists or write reports and submit them for review straight away. They don’t even need to be on a computer — all of it can be done on their phone right in the workshop.
Heads of different functions can review reports and create summary sheets based on that data. They can also allocate tasks manually or automatically and keep an eye on the progress. Whenever a new task appears, an employee receives a push notification.
The app is powered by a cross-platform technology — Flutter — so it works on both Android and iOS devices.
Our collaboration has been very efficient and fruitful. Surf has an excellent way of interacting with clients: no matter what stage it was — development or rollout to production — we were always aware of what was going on and what to expect. The team took all of our comments into account and was ready for discussion whenever we needed it.
The company kept proving they have extensive technical expertise. For instance, they suggested we use Flutter, which saved us roughly 30% of the budget.

What service was provided as part of the project?

Mobile App Development, App Designing (UI/UX)

What is it about the company that you appreciate the most?

Proactivity and enormous technical skills. Surf often anticipated our questions and suggested improvements to the project even before the idea hit us. Moreover, Surf has got extremely savvy experts and a huge experience. They don't just develop an app — they suggest ways to improve or optimize the whole process. For one, they suggested introducing a BYOD (bring your own device) concept — employees installed the app on their own smartphones which saved us the trouble of buying corporate mobile devices.

What was it about the company that you didn't like which they should do better?

I hope Surf remains as skillful as they are because IT technologies seem to evolve in quantum leaps. Right now it’s a great pleasure to collaborate with Surf. It’s been very efficient, and I can only wish the team to keep up the good work!

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $200000+
Nikita Evgenov
Nikita Evgenov, Business Development Director at at RooX Solutions
Posted on Jul 30, 2021

Мobile App Development For Fintech Startup

We were looking for a mobile app developer with experience in fintech development. Surf turned out to be just the candidate we needed. We were impressed by their successful cases: several apps built for banks and investment platforms.

Our platform offers customer journey analytics & omnichannel communications for banking products.
We already had the backend and the API and had also launched a desktop web interface. All Surf had to do was build a mobile app.
First, the design and functionality of our platform had to be adjusted to fit a mobile app.
Then, a cross-platform mobile app had to be built with Flutter.

We’ve successfully launched the first version of the app and tested it out on a few of our clients. The clients were actually very pleased with the functionality and usability of the app. Now we’re scaling the app up to accommodate all of our users.

What service was provided as part of the project?

Mobile App Development, App Designing (UI/UX)

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating
Александр Аксенов
Александр Аксенов
Posted on Jul 27, 2021

UI/UX design for food delivery app

We’ve been developing a mobile app for our meal kit & recipes delivery service. We are pleased with the interaction with the Surf team. It was nice that during the design process, the designer himself proposed changes different from the initial prototypes and correctly argued, he used his experience - this is a big plus.

What service was provided as part of the project?

App Designing (UI/UX), Mobile App Development

What is it about the company that you appreciate the most?

Surf's deep expertise in UX/UI design of mobile applications is surprising. I am pleased with the ability to work for the result and constantly improve the product.

What was it about the company that you didn't like which they should do better?

We have nothing to complain about.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $10001 to $50000
Roman Kolesnikov
Roman Kolesnikov
Posted on Jul 27, 2021

Mobile App Development for Video Streaming Platform

We wanted to develop our own mobile video platform that would make it easier for subscribers to access our content, make us less dependent on YouTube as a content distributor, and would also allow us to monetize views and publish new content formats.

Surf is the first and only company we have partnered with in mobile development. As soon as we started discussing the project, it became clear that Surf is the best choice in terms of resources and process management. The company had everything we needed: designers and expertise in both front-end and back-end development.

In addition, we quickly came to a complete understanding of how the final product was supposed to look and function. Therefore, we had no need to look for other contractors.

Surf has provided us with a video streaming service, giving our users access to more than 40 shows.

We have implemented many additional features for users: they can subscribe to their favorite actors and comedians, get access to exclusive content or paid previews of the shows a week before their official premiere.

The mobile app is developed with the Flutter framework. This helped us shorten the time to market and launch the product as quickly as possible. With its help, it was possible to reduce the development time by 30%.

Surf has developed a platform with all the infrastructure: backend, CDN, and admin web interface to help manage content and monitor statistics.

We have successfully launched the MVP. Users like the UX and quality as well as how fast the player responds and downloads the videos. The definition is adjusted to the Internet speed, the videos are cached. The videos can also be streamed to a TV screen. The mobile application has a user-friendly interface.

Now we are actively upgrading our product together with Surf: we are working on user engagement and expanding our audience.

What service was provided as part of the project?

App Designing (UI/UX), Mobile App Development

What is it about the company that you appreciate the most?

What surprised me was that Surf has deep expertise in everything related to mobile development, is dedicated to their projects, and able to constantly improve the product. Even after the release, we continue to work on the application together, updating and improving it.

What was it about the company that you didn't like which they should do better?

We continue to cooperate with Surf and we are completely satisfied with the level of competence and the way processes are perfectly aligned within the team.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $200000+
Никита Петров
Никита Петров
Posted on Jul 27, 2021

Mobile App Development for FoodTech Startup

We needed to develop a mobile application with a modern user-friendly UI that would help improve the level of service for our premium brand customers.

We chose Surf because this company has a lot of experience in developing foodtech applications. We were confident that Surf would be able to develop a convenient and effective mobile application for us.

Surf has developed a great mobile app for us. It has significantly improved the quality of service for our premium customers.

Customers can now manage deliveries and resolve support issues right in the mobile app. Thanks to this, the average bill and LTV increased and new customers came.

The application has predictive analytics, enabling the client to determine which of the users is losing interest in the service so as to retain them before they leave. Based on analytical data, the application puts together personal offers for each user: from discounts and promos to changing the menu. This feature has also boosted Lifetime Value.

What service was provided as part of the project?

App Designing (UI/UX), Mobile App Development

What is it about the company that you appreciate the most?

Surf has vast experience in mobile development in a wide variety of areas. Therefore, their level of expertise in technical matters and communication is very high. In addition, the way Surf regards clients is very similar to the way we do — they strive to provide their clients with a product of the highest possible quality.

What was it about the company that you didn't like which they should do better?

The collaboration was productive and very effective, and it’s hard to tell what needs to be improved.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $200000+

Client Portfolio of Surf

Clients: 7

  • SAP
  • KFC
  • Societe Generale
  • Mars
  • The Home Depot
  • Burger King
  • ArcPay

Executive Interview of Surf

Vadim Mazin
Vadim Mazin
Chief Commercial Officer
Visit Profile
Please introduce your company and give a brief about your role within the organization.
Surf has been in the international app development market since 2011. Our company acts as a technology partner for both global enterprises and Y Combinator startups. We have already built productive and trust-based relationships with KFC, UniCredit, Mars, SAP, and many other companies. Surf’s main principle is to create apps that will be used and loved by millions of people.

As Chief Commercial Officer, I am responsible for several areas. I am in charge of planning, implementing, and developing commercial strategies in line with the goals and objectives we set for the further growth of the company. My task is to manage and monitor commercial activities and KPIs achieved, and report to our top executives. My responsibilities also include market research and analysis, acquiring new clients, and maintaining partnership relations with our current clients. Another area covers the coordination of our sales, marketing, and production teams’ activities which is crucial for reaching the goals set and delivering high-quality results.
What is the story behind starting this company?
Surf began as a story of three enthusiasts who were full of ideas and energy and ready to change the world for the best. Having started mainly as an Android development team, Surf has grown to a global-scale web and mobile development company that offers a wide range of services covering UI/UX design, system and business analysis, front-end and back-end development, native and cross-platform mobile apps development, QA, and SLA support.
What are your company’s business model–in house team or third party vendors/ outsourcing?
We have 200+ in-house experts, including web and mobile developers, designers, QA, DevOps engineers, PMs, and business and system analysts. Our clients get at their disposal stable development teams with relevant experience based on the future project tech stack and industry-specific tasks.
How does your company differentiate itself from the competition?
Our first difference lies in the strong engineering culture based on the profound technical background of our experts, high motivation, and engagement. Surf is a family of like-minded people. This allows us to take up the most challenging and pioneering projects to bring them to success. We are the first to introduce technologies announced at WWDC conferences and Google I/O, and as Google Certified Agency was one of the first three companies to gain early access to Google technologies.

A good example of early technology adoption by Surf is Flutter, a cross-platform development framework. Having started developing with Flutter as early as it appeared, we have built a strong Flutter team. They created the first Flutter-powered bank in Europe, a custom YouTube-like video streaming platform, and other solutions. Surf actively contributes to the Flutter community development: our SurfGear open-source repository shares a set of libraries and tools to enhance Flutter development, and our Elementary library offers a new approach to Flutter apps architecture.

The next competitive advantage is our rich cross-industry experience and the polished processes and practices that we bring to every new project. We know from practical experience, how to create a brand new UX on the industry scale, how to grow a startup to a market leader, how to create a custom digital ERP system that can be easily scaled for 600+ company branches or affiliates, or how to make app users buy three times more often.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
Our focus industries are fintech (b2c apps for global banks, fast-growing crypto trading platforms, investment solutions), e-commerce (pharmacy, bookstores, pet shops, fashion, B2B hardware stores), and food tech (food delivery, custom RMS, corporate apps for employees, loyalty programs). The average client lifetime is about three years. We offer the full product development cycle, never give up projects halfway through, and take care of SLA support or seamless transfer to an in-house team including clear-written and complete documentation, processes, and new team onboarding, if required. Some of our clients come back with their new projects. The ratio of the repetitive clients is 1:5.
Please share some of the services that you offer for which clients approach you the most for?
I would highlight our pre-development services including the design sprint, creating the customer journey map, and system analysis, as they allow us to lay the foundation for future product success and synchronize all project stakeholders in the general vision and details.

The web and mobile app development services are most wanted by our new clients. 
The QA services are much in demand, especially for large-scale projects where reliability, availability, and security are of vital importance such as finance apps or corporate apps. Test automation is an often-requested service provided by our QA team.
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
I would say 5 of 5. What makes me so sure? 1 of 3 of our clients comes from referrals. 
From the very start of our communication with a potential client, we dive into the client’s business and start contributing suggestions. This may refer to reducing development costs (for example, Futter allows saving up to 40%), industry-specific UX solutions that can boost conversion rates, or proven DevOps practices that can speed up releases. Our analysts collect all business requirements to form the project specification as a guide for the whole team. In the course of the project, we provide our clients with a stable team and PM as the main point of contact. We communicate the project progress and prospects on a regular basis, provide the client with access to all project-related resources, and document all approaches and updates. In short, we care for maximum transparency and comfort for the client. After release, we can either continue with the product support and further development (including handing users’ feedback and star ratings in the stores), or transfer it to the client’s team.
What kind of support system do you offer to your clients for catering to their queries and issues?
In the course of the project, any clients’ queries and issues are solved by the project manager. PM is involved throughout the whole project lifecycle, makes sure that every project task is complete within time and budget, and addresses any additional or emergency issues. When the project is complete, we can offer our clients a Service Level Agreement implying app support and monitoring 7 days a week within working hours with timely analysis, monthly reports, and optimization proposals.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
To bill our client we follow the time & material model.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
As for our expectations from potential projects, there are two aspects we consider. We do not take on projects that relate to the distribution of alcohol or tobacco products,  microcredit, gambling, or do not match our moral and ethical principles.
What is the price range (min and max) of the projects that you catered to in 2021?
In 2021, our projects ranged from $100K (min) to $820K (max).
Where do you see your company in the next 10 years?
Our goal for the next 10 years is to keep growing while still retaining our people-first and bureaucracy-free corporate culture. We strive to build even better products and keep increasing our cultural diversity by opening new offices around the globe. Our early growth is 65% at the moment and it feels like a comfortable pace for us.