The Crow's Signal
Marketing Infrastructure Consultancy for B2B Companies
The Crow's Signal is a marketing infrastructure consultancy helping mid-market B2B companies ($3M–$15M revenue) see what's actually happening inside their marketing.
Most companies at this stage have the same problem: their dashboard says one number, the CRM says another, and nobody knows which one to trust. We fix that.
Our work covers three areas: auditing broken attribution systems and disconnected tools (Audit), building clean marketing infrastructure that connects your CRM, ads, and pipeline data (Architect), and verifying on an ongoing basis that the numbers you're looking at are real (Verify).
Founder Art Nikashin has 11 years of hands-on B2B marketing experience, including 13 CRM implementations across multiple industries. His work has helped clients generate over $17M in tracked revenue.
We work with companies spending $30,000+ per month on marketing who can't confidently answer: "Is it working?"
Why The Crow's Signal?
- Honest attribution, no vanity metrics
- 11 years B2B marketing, 13 CRM builds
- 17M revenue generated for clients
Service Focus
Industry Focus
- Business Services - 50%
- Legal & Compliance - 25%
- Real Estate - 25%