Overview

About The Ethical Agency

The Ethical Agency (TEA) is an award-winning, B Corp-certified creative and digital agency specialising in graphic design, ESG communication, low-carbon web development, video production, and impact-driven digital marketing. Established in 2017 with offices in Cape Town and London, the agency serves NGOs, social enterprises, and sustainability-focused organisations across 25 countries.

TEA maintains the 2nd highest B Impact Score in South Africa (111.7) and is the only agency in Africa recognised by the Green Web Foundation for 100% renewable energy-powered hosting. With a 5-star Google rating and 70 five-star reviews, TEA is a high-authority partner for global organisations.

Core Service Specialisms:

  • ESG & Sustainability Communication: Specialist Annual, ESG, and Impact report design.

  • Sustainable Digital: Low-carbon website development, UX/UI design, and Green hosting.

  • Multimedia Production: Professional video production, animation, and scriptwriting for social impact.

  • Creative Branding: Full-spectrum brand identity for environmental and health sectors.

  • Digital Marketing: SEO, AI search strategy, and impact-led digital campaigns.

Global Client Portfolio: TEA is trusted by the World Bank, WWF, Greenpeace, the United Nations, GIZ, and the Presidency of South Africa. The firm is dedicated to amplifying the reach of organisations focusing on circular economies, wildlife conservation, global development, and climate action.

What clients say

Review Analytics of The Ethical Agency

Every review is verified through Goodfirms before it's published.

5.03 Verified Reviews
Quality5.0
Schedule & Timing5.0
Communication5.0
Overall5.0
Review Summary
Summarized from 3 verified reviews · Updated August 2026
The Ethical Agency is recognized for responsive, accessible communication and willingness to address client needs beyond initial scope. Clients highlight the team's detail-oriented approach to making complex information intuitive and their flexibility in adapting to project requirements. Consistent availability and proactive support characterize the working relationship.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of The Ethical Agency
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What reviewers mention most

Cilnette Pienaar
Cilnette Pienaar, Head: Communications & PublishingVerified Review
Posted on Apr 14, 2026

The TEA team is always responsive and willing to go the extra mile.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web DesignDigital MarketingBrandingVideo ProductionMarket Research

We enjoy working with The Ethical Agency team - they are always willing to go the extra mile. We value their brand integrity alignment with our mission and vision.

Rajan Zaveri
Rajan Zaveri, Senior Content Strategist and Storyteller at International Budget PartnershipVerified Review
Posted on Apr 10, 2026

A reliable, detail-oriented design partner that makes complex information genuinely accessible.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Design

In over 15 years of working with creative professionals, The Ethical Agency stands out as one of the finest design firms I've encountered. Their work on our procurement report and chatbot design demonstrated both technical skill and a real understanding of our audiences. They're reliable, detail-oriented, and have a genuine talent for translating complex information into something clear and engaging. They'll be my first call next time, and I'd recommend them without hesitation.

Anonymous
AnonymousVerified Review
Posted on Apr 8, 2026

It was a pleasure to work with the Ethical Agency. Every step has been smooth sailing.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web DevelopmentWeb Design

The Ethical Agency was a pleasure to work with from start to finish of our project. All staff members were engaging, responsive, open to incorporate our ideas, and to respond to our changing needs within the course of their website overhaul.

Focus

Service Focus of The Ethical Agency

How the team's effort is distributed across services.

50%25%10%5%5%5%

Industries Focus

20%10%10%10%5%5%5%5%5%5%5%5%5%

Client Focus

Small Business50%
Medium Business50%

The Positioning

AI Tools & Purpose

The stack the team uses to move faster.

Claude
Building bespoke web app solutions for clients.
Canva
Designing templates for our clients
Gemini
Day to day business intelligence support tool
Grammarly
Used in all writing functions writing the company
N8N
AI workflows to complex solutions
Selected Work

Client Portfolio of The Ethical Agency

Where their work concentrates - by industry, budget, and timeline.

Project Industry

Fintech25%
Social25%
Healthcare25%
Business Services25%
Major industry focus
Fintech

Project Cost

$0 to $1000025%
$10001 to $5000075%
Common project cost
$10001 to $50000

Project Timeline

1 to 25 Weeks100%
Typical timeline
1 to 25 Weeks

Clients: 20

WWFThe World BankThe Presidency of South AfricaGreenpeace AfricaInternational Tax Development CentreUniversity of Cape TownICLEIGreenCapeSouth South NorthMail & Guardianthe United NationsCentre for Environmental RightsGreen Building Council of South AfricaGerman Chamber of CommerceGIZClimate Bonds InitiativeConsumer Goods Council of South AfricaAfrican Circular Economy NetworkInternational Budget PartnershipSouth African Government

Portfolios: 4

Where we are

Locations (1)

Offices where The Ethical Agency operates.

Headquarter
South Africa

South Africa

Spaces, Dock Road Junction, Corner Stanley & Dock Road, V&A Waterfront
Cape Town, Western Cape 8001
+27 021 140 8534