The Fractional CMO

I am a Fractional CMO and senior marketing leader with 20+ years across the UAE, UK and international markets, spanning luxury retail, real estate, free zones, automotive and mega-events. I help founders, CEOs and boards turn marketing spend into measurable commercial growth, with board-level ownership of strategy, positioning, UAE market entry and marketing ROI.

Selected achievements:

• IFZA Dubai (free zones): built a performance-led marketing engine for one of the UAE's leading free zones, delivering +1150% lead growth and +773% marketing ROI, and helping scale IFZA into a global business platform.
• Expo 2020 Dubai (mega-events): as Director of Events and Entertainment, led and delivered the 229 events behind Expo's flagship Programme for People and Planet, reaching 24 million visitors at the largest global event hosted in the region.
• Bloomingdale's Dubai (luxury retail): led the marketing and launch of the first Bloomingdale's outside the United States, a 200,000 sq ft market entry later described as a "standout success" by Macy's.
• The Dubai Mall x Emirates Skywards (loyalty and partnerships): built a coalition loyalty programme scaled more than sevenfold, turning anonymous footfall into a receipt-level customer-data asset.
• The Dubai Mall 10th Anniversary (retail leadership): delivered a month-long, partner-powered campaign across 100+ brands, reinforcing the world's leading retail destination.
• Al Tayer Motors and Ferrari (automotive): turned brand prestige into measurable commercial value through Dubai Racing Season, with the UAE chosen as the global launchpad for Ferrari's 148-day, 50-country 60th-anniversary relay.
• Dolce & Gabbana (luxury): hosted the brand's first Middle East runway show, repositioning a retail destination as the stage global luxury brands choose for their landmark moments.

Across these roles I have influenced more than USD 300 million in revenue and delivered over 5,000 events and activations, working with brands including Emaar, Expo 2020, Ferrari, Gucci, Harvey Nichols, Bloomingdale's, The Dubai Mall, IFZA, Al Tayer Motors and Dolce & Gabbana.

Today I work as a Fractional CMO for founders, CEOs and boards who want senior marketing leadership across strategy, UAE market entry, brand positioning and growth, without the cost or commitment of a full-time hire.

Credentials: MSc Marketing, FCIM (Fellow of the Chartered Institute of Marketing) and CDMP. My commentary features in AGBI, CEOWORLD, Campaign Middle East, Communicate Online and the British Chamber Dubai.

Markets: UAE · GCC · UK · International