While employee engagement teams adopt new-age wellness programs, they face the challenge of lack of active engagement and participation, as for example with Getactive – India’s largest corporate wellness gamification program.
Our Solution
GetActive rea...
While employee engagement teams adopt new-age wellness programs, they face the challenge of lack of active engagement and participation, as for example with Getactive – India’s largest corporate wellness gamification program.
Our Solution
GetActive reached out to us to improve the user experience of their digital eco-system to boost participation and engagement in its programs.
We collaborated closely with GetActive’s tech and business teams over the last 3 years, wherein we implemented our proprietary progressive UX design framework: KiaXen powered by RIVO.
- Research: Intense research on the yesterday, today, and tomorrow of employee wellness.
Arriving at the design hypothesis of a two-pronged approach: Address the millennial & focus on HR.
- Implement: Optimizing user journeys, quick prototyping for seamless UX and vibrant, enthusiastic UI appealing to today’s millennial.
- Validate: In-house and external user testing to quickly test the prototype’s usability.
- Optimize: Constantly measuring the UX performance based on qualitative and quantitative analysis to ensure the progressive growth of the UX as the product metamorphoses into being the industry pioneer.
Read the full case study here: https://www.thence.co/getactive/
