VM

VM 2D Animation Reel 2025 — Motion Design & Explainer Work for Modern Tech Companies

The VM 2D Animation Reel 2025 is a curated collection of our latest motion design and explainer work created for innovative tech companies, SaaS platforms, and digital products. This reel highlights our ability to turn complex product ideas into clear, engaging visuals through clean 2D animation, UI/UX-inspired motion, and modern design language.

What This Reel Showcases

This collection brings together a wide range of VM’s 2D capabilities, including:

• Explainer animations for SaaS and enterprise products

• Data visualization + information design

• UI and dashboard motion inspired by real product flows

• Onboarding + product education sequences

• Brand storytelling and feature launch animations

• Iconography, shape-based storytelling, and microinteractions

Every piece in the reel reflects the needs of fast-moving tech teams: clarity, speed, brand consistency, and high-quality communication.

Why This Matters for Tech Companies

Modern software companies rely on animation to:

• Explain complex product concepts quickly

• Improve onboarding and user education

• Visualize data, dashboards, and user flows

• Support marketing and feature launches

• Strengthen brand recognition through consistent motion design

VM’s animation style is built for tech: clean, modular, easy to scale, and aligned to modern product aesthetics.

Our Approach

For each project featured, VM handles the full 2D animation pipeline — from script and visual mapping to motion, UI animation, and final delivery. Our process focuses on:

• Simplifying complexity with thoughtful visual structure

• Building motion rules that match each client’s brand

• Designing animation that feels like the real product

• Maintaining clarity and narrative flow across every sequence

Result

The 2025 reel demonstrates VM’s specialty in helping tech companies communicate better: clearer messaging, stronger product stories, and more engaging visual experiences.

For SaaS brands and tech companies looking for a strategic animation partner, this reel represents the kind of modern, purposeful 2D animation that drives understanding and elevates product communication.

Project: Sojern Traveler Audiences — 2D Animated Film for an AI-Powered Travel Tech Platform

VM partnered with Sojern to create a vibrant 2D animated film that brings their Traveler Audiences solution to life through dynamic visuals, clean motion design, and storytelling that bridges technology with human experience.

As a leader in AI-powered travel marketing, Sojern needed an animation style that could communicate complex data solutions in a friendly, engaging, and visually compelling way. This film blends hand-drawn-inspired animation, bold shapes, and fluid motion to translate a sophisticated tech product into an accessible story for marketers, travel brands, and partners.

Our Role

VM handled the full 2D animation and visual design pipeline, including:

• Concept development + narrative structure built around Sojern’s product value

• Custom 2D illustrations and character elements inspired by modern travel aesthetics

• Motion graphics + data visualization to highlight AI-driven insights

• Smooth transitions and modular scenes for flexible marketing use

• Brand-aligned color and design systems tailored to Sojern’s visual identity

Creative Approach

The goal of the film was to show how Sojern empowers travel brands to understand, reach, and convert travelers using advanced audience data. To achieve this, VM combined:

• Warm, expressive visuals that bring the travel journey to life

• Clean motion design that simplifies AI-powered decision-making

• Playful transitions and character-driven storytelling

• UI-inspired elements that hint at the product interface without being literal

The result is a modern, approachable animated narrative that helps viewers quickly grasp the power behind Sojern’s Traveler Audiences solution.

Result

The final film gives Sojern a high-impact asset for sales, marketing, and product education—helping them clearly communicate how their AI-driven travel audience data helps brands find, understand, and engage travelers at scale.

This project reflects VM’s strength in helping tech, SaaS, and data-driven companies convert complex product value into engaging, visually rich 2D animation.

See more here.

What Is Clari — 2D Animated Explainer for a Leading Revenue Platform

VM partnered with Clari to create a clean, modern 2D animated explainer video that helps tech audiences quickly understand what Clari does and how the platform improves revenue operations.

Clari is a market-leading Revenue Platform used by global sales teams to forecast accurately, stay aligned, and drive predictable growth. Their product introduces complex workflows, data intelligence, and cross-team visibility — which meant the animation needed to simplify the story while maintaining a polished, enterprise-level feel.

Our Role

VM handled the full 2D animation pipeline, including:

• Script refinement + visual storytelling to break down complex concepts

• Custom 2D motion graphics aligned with Clari’s brand system

• UI/UX-inspired animation to illustrate dashboard interactions

• Iconography + data visualization for clear communication

• Smooth transitions + product-focused pacing to guide the viewer naturally through the narrative

Creative Approach

The goal was to translate Clari’s powerful (and technical) product capabilities into a visual story that’s simple, engaging, and easy for both executives and end-users to understand. We leveraged:

• A clean tech aesthetic, minimal shapes, and strong brand alignment

• Micro-animations and UI motion that feel true to real product behavior

• Data-driven visuals that reinforce Clari’s analytical power

• A high-clarity narrative structure built around pain points → solution → value

Result

The final video gave Clari a versatile asset for marketing, sales, onboarding, and product education. It’s now used across their website, campaigns, and internal communications to help explain the platform quickly and effectively.

For tech companies looking to turn complex products into clear visual stories, this project showcases VM’s strength in 2D animation, explainer videos, and product-focused motion design for modern SaaS brands.