WebHipsters

Berezka Brașov – Online Store for Authentic Eastern European Products | WebHipsters

WebHipsters is a Bucharest-based agency offering end-to-end web design and digital marketing services. Among their portfolio projects stands Berezka Brașov (berezka-brasov.ro) — a niche e-commerce platform dedicated to traditional food and drinks from Eastern Europe, bridging the gap between a beloved physical shop and its online audience.

Project Overview
The brief was to create a fully functional online store that would serve as a digital extension of the Berezka brick-and-mortar shop in Brașov. The primary audience consists of Eastern European expat communities living in Romania — including people of Moldovan, Ukrainian, Lithuanian, Latvian, Estonian, and Russian background — alongside anyone looking for authentic alternatives to mainstream Western grocery products. The platform supports both home delivery and in-store pickup.

Tech Stack
WordPress, PHP, JavaScript, Adobe, API integrations, Google Analytics, Google Search Console, Structured Data.

Highlights

• Product variants with visual swatches across listing and detail pages

• Flexible pricing: per unit and automatic weight-based calculation

• Stock-driven custom categories and filters

• Payment options: card via Viva Wallet or cash on delivery

• Dedicated payment links for custom orders

• Fan Courier integration: automated AWB generation and real-time shipping cost calculation

• Free shipping progress bar on product, cart and checkout pages

• Automatic "Free Shipping" labels on qualifying products

• 3-step abandoned cart email recovery sequence

• Google Reviews embedded on product pages

Services
Web Design, Web Hosting & Maintenance

🔗 Live: berezka-brasov.ro
🔗 Agency: webhipsters.ro

Elite Haven – Senior Care Center Presentation Website | Built by WebHipsters

WebHipsters is a full-service web design and digital marketing agency based in Bucharest, Romania. One of their portfolio projects is Elite Haven (elite-haven.ro), a professional presentation website built for a senior care center catering to a wide range of residents — from independent seniors to those requiring permanent, full-time assistance.

The Goal
Design and develop a brand-new website that clearly communicates the center's services, makes it easy for visitors to find the information they need, and encourages them to get in touch with the Elite Haven team directly. The site needed to be intuitive and accessible for an audience that may include both elderly individuals and their families.

Tech Stack
WordPress, PHP, JavaScript, Adobe tools, custom API integrations, Google Analytics, Google Search Console, Structured Data.

Key Features

• Clean, structured presentation of all care services offered

• Clear and accessible navigation tailored to the target audience

• Contact options prominently displayed to encourage direct inquiries

• Optimized for discoverability via Google Search Console and Structured Data

• Performance tracking via Google Analytics

Services Provided
Web Design, Web Hosting & Web Maintenance

🔗 Live project: elite-haven.ro
🔗 Agency: webhipsters.ro

Săpunescu – Cleaning Products E-Commerce Store | Built by WebHipsters

WebHipsters is a full-service web design and digital marketing agency based in Bucharest, Romania. One of their portfolio projects is Săpunescu (sapun-escu.ro), an online store specializing in premium household and professional cleaning products imported from Italy.

The Goal
Build a brand-new online store for a family-run business — founded by two brothers — that also operates a physical shop in Bucharest. The store needed to support the full online sales process, encourage in-store visits for local customers, and make product discovery as effortless as possible.

Tech Stack
WordPress, PHP, JavaScript, Adobe tools, custom API integrations, Google Analytics, Google Search Console, Structured Data.

Key Features

• Simple products displayed across category and product pages

• Custom product page tabs for additional details (e.g. chemical composition)

• Per-unit pricing and automatic price calculation by weight/grams

• Custom filters based on current stock

• Online card payment via Netopia-MobilPay or cash on delivery

• Personal pickup or courier delivery options

• Automated AWB generation with pre-filled order details (Cargus)

• "New" product badge for recently added items

• Abandoned cart recovery — 3 automated email follow-ups

• Google Reviews displayed on product pages and on a dedicated reviews page

Services Provided
Web Design, Web Hosting & Web Maintenance

🔗 Live project: sapun-escu.ro
🔗 Agency: webhipsters.ro