Xeller

Xeller is a Dubai-based marketplace and ecommerce operations company helping brands launch, manage and scale across the UAE, Saudi Arabia and wider GCC.

We act as an outsourced ecommerce operations function, taking responsibility for the day-to-day execution behind marketplace and digital commerce growth. Our work covers marketplace launches, account management, catalogue and listing operations, advertising, inventory planning, fulfilment coordination, logistics, reporting and commercial performance.

Our core experience spans Amazon and Noon across the UAE and Saudi Arabia, with the capability to support DTC ecommerce and additional marketplace or retail channels where commercially relevant.

Unlike traditional agencies focused primarily on marketing or isolated tasks, Xeller connects marketplace execution, inventory, fulfilment, logistics and commercial decision-making under one operating structure.

We work primarily with established and growth-stage brands looking for a reliable operating partner to manage ecommerce execution across the GCC.