Heatmap Software

Heatmap software caters to a number of industries, professions, and sectors for creating heat maps. Website owners and marketing managers use heat map analytics to understand their visitors better and improve user experience. Heat Maps are used in the corporate world for business mapping and intelligence, in financial markets to depict various types of information, in molecular biology to visualize DNA microarrays, by scientists to study numerical datasets, clusters, etc. by meteorologist for studying climate data, by statisticians, taxonomists, and many more other groups and people. Other applications of heat maps include correlation studies, geopolitical interpolation, proteomic studies, environmental studies, etc. 

Heat maps integrate with data sources such as websites, scientific applications, online maps, etc., and represent the information in a specific visual form. The data is represented in numerous small structures called heat map cells (each cell containing information datasets). Heatmaps differentiate phenomenons and their intensities with various color codes. Thus, the heat map cells with similar information are represented by similar colors. Users can explore visual data on each heat map cell by hovering the cursor over it.  The most popular heat map types are image-based heat maps and data matrix heat maps. Image-based heat maps display numerical data separated by color codes on an image. Geospatial data, website pages, etc., are generally represented by image-based heat maps. The data matrix heat maps represent data in a matrix or tabular form—for instance, taxonomic, correlation, or distance heat maps. 

Heat maps are highly beneficial marketing tools. Online businesses use website heatmaps that tell them how far the website visitors scroll down on a webpage (scroll heat map), where the visitors are clicking (click map), and the hotspots where visitors are pausing mouse during navigation (move map). By providing critical information about visitor activity on your website, heatmaps not only help in analyzing website content and its effectiveness but also provide critical insight about visitor’s requirements. Successful implementation and interpretation of heat maps can drastically improve a website’s content, structure, and relevant traffic. Heat maps help you separate relevant and irrelevant content, popular and unpopular sections, and most important and least important pages on your website. Heat maps are particularly useful in detecting user engagement issues. They also assist website managers in finding reasons for higher bounce rates and poor click-through rates. They are powerful tools for conversion rate optimization. They collect anonymized user data to protect visitor privacy and maintain GDPR compliance. 

Modern businesses know how important is the user experience on their website to run their operations efficiently. Skipped CTAs, abandoned web pages, overlooked fields, or bypassed forms, etc., point towards poor visitor engagement on your website and can ruin your website's overall effectiveness, conversion rates, and traffic. But how can you know what a user or thousands of visitors to your website are doing on your website? What content are they accessing, or which sections they spend more time on? This is where a heat map comes into the picture. Heatmaps trail user behavior on websites and display the same in a visual representation (at a glance structure). The analytical insights provided by heatmap software help improve the website's usability, experience, and relevance. Significant changes in website layout, content, and CTAs after heatmap analysis help in conversion rate optimization, and help tie up in the sales funnel. 

The best heatmap software solutions are competitively priced, full-featured, easy to use, customizable, and provide extensive services without compromising quality.   Some of the best heat map software listed by GoodFirms are Tableau, Hotjar, Map Business Online, VWO, Crazy Egg, Looker, Heatmap, etc. For the complete list of the best heat mapping software solution, check the product section on this page.