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Market Research Software

Explore the Best Market Research Software to Gain Product Insights and Measure Brand Awareness
Business organizations planning to launch a new product or unveil an innovative service should conduct market research to analyze consumer behavior and recent market trends. But running a quick and accurate market survey that provides precise data on the future demand and target audience is challenging without a market research platform. Hence, to analyze the product performance, determine new opportunities, and conduct feedback from prospects, companies should invest in the best market research tool. 

What is Market Research Software?

Market research software is a next-generation data-gathering tool to determine whether a particular product or service will suffice the needs of potential customers. The software manages the end-to-end research process, from setting up the survey pane and identifying the target audience to get real-time reports, insights, and data analytics. 

Why Should One Invest in a Market  Research Platform?

There are various reasons why companies are planning to invest in online market research tools. An efficient market research software helps businesses identify new and existing customers, their preferences, and their distribution. This data will allow businesses to strengthen their current and future strategies. Additionally, the market research tool enables businesses to gauge the latest market trends alongside evaluating the existing competitors. By having the recent insights, companies can improve or innovate their offerings and increase their market value. The best market research platform minimizes the risk factors and enhances decision-making.

How to Select the Best Market Research Software?

GoodFirms’ list of best market research software can be a one-stop solution for those looking to invest in this software.  The list contains all the vital information such as core features, price, deployment, technical support, etc. You can quickly discover the best software vendors based on your budget and your business requirements.

Rankings updated: Jul 11, 2025
103 Software

List of The Best Market Research Tools

  • Questback

    Questback’s market research software helps you differentiate yourself in this crowded marketplace. Clients are demanding more from their agencies, reaching audiences is becoming harder and costs are rising. To succeed, agencies need ... read more about Questback

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Market Research Software

    Features
    • Benchmarking
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Paper-Based
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • Survio

    Survio is an online do-it-yourself platform that helps you build surveys, collect, analyze and share data. Modern design and professional looking surveys that work on all devices.

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Market Research Software

    Features
    • Benchmarking
    • Compensation Management
    • Data Management
    • Face-to-Face
    • Multi- Channel Distribution
    • Panel Management
    • Paper-Based
    • Phone-Based
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Android
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • Alchemer

    Alchemer is the only voice-of-the-customer (VoC) and customer-experience (CX) solution that helps you transform to a truly customer-centric organization. By making sure the voice of the customer is heard loud and clear ... read more about Alchemer

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    33% in Market Research Software

    Features
    • Benchmarking
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    • Mac
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • Lighthouse Studio

    Lighthouse Studio is the industry's most advanced platform for Conjoint Analysis and MaxDiff. Create flexible and balanced experimental designs hand-in-hand with traditional survey questions. Collect your data, then model and report results ... read more about Lighthouse Studio

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Market Research Software

    Features
    • Compensation Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • CheckMarket

    CheckMarket is a cloud-based survey tool that caters to small, midsize and large enterprises, as well as government agencies. Primary features include survey creation, distribution channel management, reporting, user notifications and white ... read more about CheckMarket

    Entry Level Price
    $49 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    20% in Market Research Software

    Features
    • Benchmarking
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Phone-Based
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $49 Per Month
    Visit website

  • Toluna Start

    Toluna Start is an end-to-end consumer intelligence platform and with a single login. Conduct quantitative and qualitative research – either through self-service solutions or through custom research programs built with the help ... read more about Toluna Start

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Market Research Software

    Features
    • Benchmarking
    • Data Management
    • Face-to-Face
    • Multi- Channel Distribution
    • Panel Management
    • Phone-Based
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • Recollective

    Recollective software and services power innovative online research projects and long term communities. Recollective includes a full suite of capabilities. From qual to quant tasks, asynchronous activities to live chat. Your research, ... read more about Recollective

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Market Research Software

    Features
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Blogs

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • Key Survey

    Key Survey’s professional survey software provides the power and flexibility to centralize data and feedback collection across the entire enterprise. Users enjoy a seamless, controlled environment that ensures data is accurate, integrated, ... read more about Key Survey

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    33% in Market Research Software

    Features
    • Benchmarking
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • Spark Chart

    Spark Chart survey solution gives consultants and leaders a comprehensive cloud-based platform to conduct a full range of surveys. Design and conduct any type of survey project, including employee surveys, customer surveys, ... read more about Spark Chart

    Entry Level Price
    $25 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    33% in Market Research Software

    Features
    • Benchmarking
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Phone-Based
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $25 Per Month
    Visit website

  • Qresearch

    Qresearch is data analysis and reporting software. It's designed to make survey analysis & reporting faster and easier. It performs all aspects of the analysis and reporting, from data cleaning and coding ... read more about Qresearch

    Entry Level Price
    $1899 Per Year
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    50% in Market Research Software

    Features
    • Benchmarking
    • Compensation Management
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Blogs

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $1899 Per Year
    Visit website

  • Rybbon

    Rybbon is your one-stop-shop for US gift cards, international gift cards, Virtual Visa prepaid cards or e-donations to reward survey respondents and market research participants. Rybbon delivers your rewards instantly by email ... read more about Rybbon

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Market Research Software

    Features
    • Benchmarking
    • Data Management
    • Panel Management
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • GoSurvey

    GoSurvey is an offline survey app, which is easy to use and efficient as well. With GoSurvey, collect field data without worrying about internet connection, capture more leads at trade shows, create ... read more about GoSurvey

    Entry Level Price
    Contact vendor
    Free Trial
    7 Days
    Pricing Type
    Contact Vendor
    50% in Market Research Software

    Features
    • Compensation Management
    • Face-to-Face
    • Multi- Channel Distribution
    • Phone-Based
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Free Trial
    • 7 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • mQuest

    mQuest Market Research is the ultimate survey and survey tool for all types of modern market research - proven a million times over. Simple questionnaire creation, intuitive operation and a clean digital ... read more about mQuest

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Market Research Software

    Features
    • Benchmarking
    • Data Management
    • Face-to-Face
    • Multi- Channel Distribution
    • Panel Management
    • Phone-Based
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • Rotator Survey

    RotatorSurvey is an integrated suite of friendly software tools aimed at Market Research, Social Research and Public Opinion agencies or companies that conduct paper surveys (PAPI), telephone interviews (CATI), web surveys (CAWI), ... read more about Rotator Survey

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Market Research Software

    Features
    • Benchmarking
    • Data Management
    • Multi- Channel Distribution
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • Nebu

    Nebu Data Suite tools helps researchers to collect, manage and utilize data within these market segments. Integrate and automate your market research processes with Nebu Data Suite tools. Nebu Data Suite offers ... read more about Nebu

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Market Research Software

    Features
    • Benchmarking
    • Data Management
    • Face-to-Face
    • Multi- Channel Distribution
    • Panel Management
    • Phone-Based
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • Nfield Online

    Nfield Online. First impressions are vital and respondent attention span is short. Nfield Online survey software is therefore designed to make completion inviting and effortless. Your questions are presented in attractive templates ... read more about Nfield Online

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Market Research Software

    Features
    • Benchmarking
    • Data Management
    • Face-to-Face
    • Multi- Channel Distribution
    • Panel Management
    • Phone-Based
    • Reporting/Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Android
    • Windows
    • Mac
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • Easy Feedback

    Create custom surveys and get feedback on your questions. Design questionnaires according to your own wishes: questions, pictures, videos, audios & pages. Personalized content, answer piping, page randomization, questions and answers.

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    33% in Market Research Software

    Features
    • Compensation Management
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Phone-Based
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • Feedly

    Feedly to keep up with the topics and trends they care about. The content they discover and curate in Feedly is all the more valuable if they can easily share it with ... read more about Feedly

    Entry Level Price
    $6 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    100% in Market Research Software

    Features
    • Benchmarking
    • Data Management
    • Multi- Channel Distribution
    • Reporting/Analysis

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $6 Per Month
    Visit website

  • Insightrix Community

    Insightrix Online Community platform allows companies to engage with their customers on an ongoing basis using qualitative and quantitative tools. With options for long term and short term contracts, our platform was ... read more about Insightrix Community

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Market Research Software

    Features
    • Compensation Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • Zinklar

    The SaaS platform that delivers results in real time and turns Consumer Insights into an everyday solution for brands globally. It offers brands a product traditionally acquired via Market Research Agencies on ... read more about Zinklar

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Market Research Software

    Features
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    • Mac
    Knowledge Base
    • Help Guides
    • Blogs

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • BlueX

    BlueX was built to feel as familiar as other web apps, so you don’t feel overwhelmed when creating surveys.BlueX gives you the possibility to create surveys as simple or as complex as ... read more about BlueX

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    33% in Market Research Software

    Features
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • Q One

    Q ONE is a powerful yet simple to use market research platform with seamless connection between your research panel and collecting insightful data. We’ve built an all-in-one platform to help research companies ... read more about Q One

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Market Research Software

    Features
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Android
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • CoolTool

    CoolTool is the new gen behavioral analytics platform that allows you to create catchy ads, engaging campaigns, strong brand, and effective website. The platform incorporates fully digital tools such as the most ... read more about CoolTool

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Market Research Software

    Features
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Android
    • Windows
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • DemandJump

    DemandJump assembles the world’s data, creates networks of customer touchpoints around any topic or keyword, and tells you exactly what content to write, keywords to include, videos to produce, and much more.

    Entry Level Price
    $99 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    100% in Market Research Software

    Features
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $99 Per Month
    Visit website

  • Remesh

    Remesh's market research platform lets you converse with consumers at once in order to get qualitative insights at scale. Our algorithms synthesize the data as it comes in so you can change ... read more about Remesh

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    33% in Market Research Software

    Features
    • Benchmarking
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • FUEL CYCLE

    Fuel every business decision with the only all-in-one market research ecosystem that combines the industry's top tools to bring the voice of the consumer to life. Fuel Cycle is the only market ... read more about FUEL CYCLE

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Market Research Software

    Features
    • Benchmarking
    • Multi- Channel Distribution
    • Panel Management
    • Phone-Based
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • QuickTapSurvey

    QuickTapSurvey lets you capture in-person data that matters to your business. Build, customize, and launch your data collection campaigns in minutes with data coverage guarantee (no internet required). Perfect for in-person lead ... read more about QuickTapSurvey

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Market Research Software

    Features
    • Benchmarking
    • Compensation Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • Appinio

    Appinio enables anyone to survey highly specific target groups. Conduct market research in hours rather than weeks and make better decisions using customer opinions. Run tests on concepts and designs, measure your ... read more about Appinio

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Market Research Software

    Features
    • Benchmarking
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
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  • Harmoni

    Harmoni is a powerful data-to-decision-making solution that will help you get the most from your market research survey data. Inspire decision-makers to action from your research. From data processing to analysis, reporting, ... read more about Harmoni

    Entry Level Price
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    Free Trial
    N/A
    Pricing Type
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    50% in Market Research Software

    Features
    • Benchmarking
    • Compensation Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
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  • Voxpopme

    Voxpopme’s best-in-class video insight platform makes agile qualitative easy. Easily integrate agile qualitative insight into your entire research program. Automated, instant analytics offer qualitative insight in a fraction of the time of ... read more about Voxpopme

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Market Research Software

    Features
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

Frequently Asked Questions

Who Can Invest in Market Research Software?

Regardless of the size and type of operations, all companies and business enterprises planning to iterate their existing offerings or planning to unveil a new product or add a new service should invest in the market research software tool. The platform can also prove handy for budding entrepreneurs looking to embark on a new journey with their startups and plan to introduce a new innovative product in the market. Also, market research solutions can help established businesses identify the current market trend, understand and analyze the growth or decline of an existing item, and monitor the changing competitive landscape. Market research tools are also used by non-profit organizations, marketing agencies, academic institutions, media houses, and many more to understand customer behavior.

What is the Best Market Research Software Tool?

The best market research software is the ones that can provide all top-class features such as real-time reporting, create quick survey questionnaires, allow multi-channel distribution, benchmarking, panel management, and much more. It should create various benefits such as providing high-quality, reliable data, targeting a better potential market, improving customer services, and lowering the risk factors while releasing the product. The best tool options include SurveyMonkey, SurveySparrow, Qualtrics CustomerXM, Confirmit,  QuestionPro, QResearch, Voxco, Questback, Alchemer, and many more.

How Does Market Research Software Solutions Work?

Any top market research tool involves a few vital steps to carry out research efficiently. The first step is, of course, identifying the reason or problem and finding out the purpose of your research survey. Next, you need to decide on a proper research methodology and select a pattern.  The software helps to simplify the process. Next, the tool helps you gather both the primary and secondary data. The fourth step is crucial where you will systematically analyze the data, again with market research solutions. In the last step, the software helps in deriving a conclusion. This is where you make a final decision.

When to Use Online Market Research Tools?

You can implement online market research tools under different scenarios. 

The software proves helpful when you need to ascertain whether the market is fit for the particular product you are launching or not. You can get data from surveys if the customers are looking for such products. The software proves its worth if you have to launch a new product in the market by letting you discover the accurate target market, almost nullifying the chances of failure or risk. You can plan to invest in the tool to improve or enhance your existing product to boost the customer experience. Business enterprises that wish to gain factual information and knowledge of the market can use market research software for small business. Market research tools play an essential role in making informed decisions.

What Types of Market Research Can You Do With Market Research Software?

Market research tools allow companies to conduct different types of market research to gather actionable data and valuable insights on the products. The four main types include primary research, secondary research, qualitative, and quantitative research. 

The primary research provides you with the main or initial critical information about the market trends and current customer demands. Popular examples of primary research include polls and surveys, taking consumer interviews for product review and feedback. Secondary research is usually conducted to analyze the competition’s metrics with the help of different resources. You are directly not involved in this kind of research. The examples include all kinds of popular content genres such as blogs, articles, e-books, whitepapers, videos, and infographics. 

Businesses also conduct qualitative research, whereyou cannot measure the gathered data. Taking feedback enables you to determine whether the product has satisfied the customers’ expectations or not. Quantitative research, as the name suggests, is gathering vital statistics, numbers, and figures in terms of data to analyze everything statistically. 

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