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Market Research Software

Explore the Best Market Research Software to Gain Product Insights and Measure Brand Awareness
Business organizations planning to launch a new product or unveil an innovative service should conduct market research to analyze consumer behavior and recent market trends. But running a quick and accurate market survey that provides precise data on the future demand and target audience is challenging without a market research platform. Hence, to analyze the product performance, determine new opportunities, and conduct feedback from prospects, companies should invest in the best market research tool. 

What is Market Research Software?

Market research software is a next-generation data-gathering tool to determine whether a particular product or service will suffice the needs of potential customers. The software manages the end-to-end research process, from setting up the survey pane and identifying the target audience to get real-time reports, insights, and data analytics. 

Why Should One Invest in a Market  Research Platform?

There are various reasons why companies are planning to invest in online market research tools. An efficient market research software helps businesses identify new and existing customers, their preferences, and their distribution. This data will allow businesses to strengthen their current and future strategies. Additionally, the market research tool enables businesses to gauge the latest market trends alongside evaluating the existing competitors. By having the recent insights, companies can improve or innovate their offerings and increase their market value. The best market research platform minimizes the risk factors and enhances decision-making.

How to Select the Best Market Research Software?

Goodfirms’ list of best market research software can be a one-stop solution for those looking to invest in this software.  The list contains all the vital information such as core features, price, deployment, technical support, etc. You can quickly discover the best software vendors based on your budget and your business requirements.

Goodfirms conducts a thorough review and verification process before including any company in the listings. Some listings may involve fees. [How Goodfirms ensures trust]
Rankings updated: Dec 31, 2025
112 Software

List of The Best Market Research Tools

  • HeadsUp

    HeadsUp is competitor monitoring that tells you exactly what to do next. Instead of just notifying you that something changed, HeadsUp delivers actionable intelligence — explaining what competitors updated, why it matters ... read more about HeadsUp

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    25% in Market Research Software

    Features
    • Benchmarking
    • Data Management
    • Reporting/Analysis
    • AI Features

    Key Details
    Industries
    • Computer-software
    • Information-technology-services
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • 24x7 Support

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Payment Frequency
    • One-Time Payment
    Vendor pricing page
    Visit website

  • Growthbeaver

    GrowthBeaver is an innovative startup built to address one of the most overlooked challenges in the B2B world: the complexity of technical sales. Unlike traditional CRM platforms or generic sales tools, GrowthBeaver ... read more about Growthbeaver

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    25% in Market Research Software

    Features
    • Benchmarking
    • Data Management
    • Statistical Analysis
    • Survey Management
    • AI Features

    Key Details
    Industries
    • Marketing-advertising
    • Telecommunications
    Licensing & Deployment
    • Open Source
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • 24x7 Support

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • Standard Insights

    Most business decisions are still made on instinct, not data, because traditional research tools are too slow, costly, and complex for everyday teams. On the other side, DIY form tools are fast ... read more about Standard Insights

    Entry Level Price
    Contact vendor
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    35% in Market Research Software

    Features
    • Benchmarking
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management
    • AI Features

    Key Details
    Industries
    • Apparel-fashion
    • Automotive
    • Banking
    • Broadcast-media
    • Computer-games
    • Computer-software
    • Consumer-electronics
    • Consumer-goods
    • Consumer-services
    • Cosmetics
    • Dairy
    • Entertainment
    • Financial-services
    • Food-beverages
    • Food-production
    • Health-wellness-fitness
    • Information-technology-services
    • Luxury-goods-jewelry
    • Management-consulting
    • Marketing-advertising
    • Market-research
    • Nonprofit-organization-management
    • Pharmaceuticals
    • Research
    • Restaurants
    • Retail
    • Supermarkets
    • Telecommunications
    • Tobacco
    • Venture-capital
    • Wine-spirits
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • Windows
    • Mac
    • Linux
    Support
    • Email
    • Chat
    • 24x7 Support
    Training
    • In-person
    • Documentation

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Free Trial
    • 14 Days Trial
      (Credit card required)
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    Vendor pricing page

    Integration
    Integrated With
    • Facebook
    • Google Sheets
    Visit website

  • AIclicks

    AIclicks provides a structured, four-step workflow that the team calls “Rank in ChatGPT” formula: 1. Discover Prompts – Find the real questions your audience asks in ChatGPT, Perplexity, and Gemini (and generate ... read more about AIclicks

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Per Feature
    40% in Market Research Software

    Features
    • Benchmarking

    Key Details
    Industries
    • Management-consulting
    • Marketing-advertising
    • Market-research
    • Media-production
    • Retail
    Licensing & Deployment
    • Open Source
    • Cloud Hosted
    • On Premises
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Email
    • Chat
    • 24x7 Support
    Training
    • Webinar
    • In-person
    • Documentation

    Packages
    Pricing Type
    • Per Feature
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • Property Forecast

    Property Forecast is the data analytics tool for real estate investors. Property Forecast is a powerful data tool for analysis, forecasting, discovery, and comparison of real estate markets. I started building this ... read more about Property Forecast

    Entry Level Price
    Contact vendor
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    20% in Market Research Software

    Features
    • Benchmarking
    • Data Management
    • Reporting/Analysis
    • Statistical Analysis
    • AI Features

    Key Details
    Industries
    • Commercial-real-estate
    • Investment-management
    • Real-estate
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • 24x7 Support

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • GrazeAI

    Graze.ai uses Large Language Models to research and uncover hard-to-find signals. Find data like: Companies working with your competitors Fintech CMOs exhibiting at a conference Companies that have a 2-day remote schedule ... read more about GrazeAI

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Market Research Software

    Key Details
    Industries
    • Aviation-aerospace
    • Biotechnology
    • Computer-software
    • Construction
    • Investment-banking-venture
    • Logistics-supply-chain
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • 24x7 Support

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • ADSoar

    ADSoar is an ad intelligence platform for Google Ads & Facebook Ads. It helps performance marketers see what’s working for competitors—so you can save ad spend, boost ROAS, and scale faster. Key ... read more about ADSoar

    Entry Level Price
    Contact vendor
    Free Trial
    Available
    Pricing Type
    Flat Rate
    50% in Market Research Software

    Features
    • Data Management
    • Reporting/Analysis
    • Statistical Analysis
    • AI Features

    Key Details
    Industries
    • Consumer-goods
    • Information-technology-services
    • Marketing-advertising
    • Retail
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • 24x7 Support

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Payment Frequency
    • Monthly Payment
    Vendor pricing page Get Free Trial
    Visit website

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Frequently Asked Questions

Who Can Invest in Market Research Software?

Regardless of the size and type of operations, all companies and business enterprises planning to iterate their existing offerings or planning to unveil a new product or add a new service should invest in the market research software tool. The platform can also prove handy for budding entrepreneurs looking to embark on a new journey with their startups and plan to introduce a new innovative product in the market. Also, market research solutions can help established businesses identify the current market trend, understand and analyze the growth or decline of an existing item, and monitor the changing competitive landscape. Market research tools are also used by non-profit organizations, marketing agencies, academic institutions, media houses, and many more to understand customer behavior.

What is the Best Market Research Software Tool?

The best market research software is the ones that can provide all top-class features such as real-time reporting, create quick survey questionnaires, allow multi-channel distribution, benchmarking, panel management, and much more. It should create various benefits such as providing high-quality, reliable data, targeting a better potential market, improving customer services, and lowering the risk factors while releasing the product. The best tool options include SurveyMonkey, SurveySparrow, Qualtrics CustomerXM, Confirmit,  QuestionPro, QResearch, Voxco, Questback, Alchemer, and many more.

How Does Market Research Software Solutions Work?

Any top market research tool involves a few vital steps to carry out research efficiently. The first step is, of course, identifying the reason or problem and finding out the purpose of your research survey. Next, you need to decide on a proper research methodology and select a pattern.  The software helps to simplify the process. Next, the tool helps you gather both the primary and secondary data. The fourth step is crucial where you will systematically analyze the data, again with market research solutions. In the last step, the software helps in deriving a conclusion. This is where you make a final decision.

When to Use Online Market Research Tools?

You can implement online market research tools under different scenarios. 

The software proves helpful when you need to ascertain whether the market is fit for the particular product you are launching or not. You can get data from surveys if the customers are looking for such products. The software proves its worth if you have to launch a new product in the market by letting you discover the accurate target market, almost nullifying the chances of failure or risk. You can plan to invest in the tool to improve or enhance your existing product to boost the customer experience. Business enterprises that wish to gain factual information and knowledge of the market can use market research software for small business. Market research tools play an essential role in making informed decisions.

What Types of Market Research Can You Do With Market Research Software?

Market research tools allow companies to conduct different types of market research to gather actionable data and valuable insights on the products. The four main types include primary research, secondary research, qualitative, and quantitative research. 

The primary research provides you with the main or initial critical information about the market trends and current customer demands. Popular examples of primary research include polls and surveys, taking consumer interviews for product review and feedback. Secondary research is usually conducted to analyze the competition’s metrics with the help of different resources. You are directly not involved in this kind of research. The examples include all kinds of popular content genres such as blogs, articles, e-books, whitepapers, videos, and infographics. 

Businesses also conduct qualitative research, whereyou cannot measure the gathered data. Taking feedback enables you to determine whether the product has satisfied the customers’ expectations or not. Quantitative research, as the name suggests, is gathering vital statistics, numbers, and figures in terms of data to analyze everything statistically. 

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