Market Research Software

Explore the Best Market Research Software to Gain Product Insights and Measure Brand Awareness
Business organizations planning to launch a new product or unveil an innovative service should conduct market research to analyze consumer behavior and recent market trends. But running a quick and accurate market survey that provides precise data on the future demand and target audience is challenging without a market research platform. Hence, to analyze the product performance, determine new opportunities, and conduct feedback from prospects, companies should invest in the best market research tool. 

What is Market Research Software?

Market research software is a next-generation data-gathering tool to determine whether a particular product or service will suffice the needs of potential customers. The software manages the end-to-end research process, from setting up the survey pane and identifying the target audience to get real-time reports, insights, and data analytics. 

Why Should One Invest in a Market  Research Platform?

There are various reasons why companies are planning to invest in online market research tools. An efficient market research software helps businesses identify new and existing customers, their preferences, and their distribution. This data will allow businesses to strengthen their current and future strategies. Additionally, the market research tool enables businesses to gauge the latest market trends alongside evaluating the existing competitors. By having the recent insights, companies can improve or innovate their offerings and increase their market value. The best market research platform minimizes the risk factors and enhances decision-making.

How to Select the Best Market Research Software?

GoodFirms’ list of best market research software can be a one-stop solution for those looking to invest in this software.  The list contains all the vital information such as core features, price, deployment, technical support, etc. You can quickly discover the best software vendors based on your budget and your business requirements.

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List of The Best Market Research Tools

  • Harmoni

    Inspire decision-makers to action from your research.
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    Harmoni is a powerful data-to-decision-making solution that will help you get the most from your market research survey data. Inspire decision-makers to action from your research. From data processing to analysis, reporting, visualization, dashboards, sharing, and alerts — you can do it all in Harmoni. ... read more about Harmoni

    Entry Level Price
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    Free Trial
    N/A
    Category Focus
    50% in Market Research Software
  • Voxpopme

    Delivering agile qualitative insights for the modern researcher.
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    Voxpopme’s best-in-class video insight platform makes agile qualitative easy. Easily integrate agile qualitative insight into your entire research program. Automated, instant analytics offer qualitative insight in a fraction of the time of traditional methods. Speed time to decision-making with advanced theme coding and sentiment scoring. Access a library of human insights at your fingertips to ... read more about Voxpopme

    Entry Level Price
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    Free Trial
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    Category Focus
    100% in Market Research Software
  • Checkbox Survey

    The online survey software you've been searching for.
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    Checkbox Survey delivers the perfect balance of ease of use, advanced functionality and affordability. Choose from cloud-hosted or installed plans for individuals and teams. Intelligent, professional surveys that make you look good. Actionable results you can trust. ... read more about Checkbox Survey

    Entry Level Price
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    Free Trial
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    Category Focus
    33% in Market Research Software
  • Surveyol

    Create a Survey Fast and Easy!
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    Surveyol is an easy to use, full featured survey creator and a robust set of analytics--at an affordable price. Gain better understanding of your customers, products, employees and market demands. Perfect for small to medium size businesses. No limits for number of questions, responses, etc. Real time analytics. ... read more about Surveyol

    Entry Level Price
    $9.9 Per Month
    Free Trial
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    Category Focus
    33% in Market Research Software
  • Algopix

    Your real-time window into eCommerce.
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    Algopix is the only place to understand market share, pricing, and promotions of your competitors and category using real-time digital point of sale data. Algopix is a fully featured Ecommerce Software designed to serve Agencies, SMEs. Algopix provides end-to-end solutions designed for Web App. This online Ecommerce system offers Channel Management, Inventory Management, Benchmarking, Statistical ... read more about Algopix

    Entry Level Price
    $27.99 Per Month
    Free Trial
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    Category Focus
    100% in Market Research Software
  • AYTM

    CREATE ONLINE SURVEYS AND GET VALUABLE CONSUMER INSIGHTS.
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    AYTM Market Research is a fully featured Survey Software designed to serve Agencies, SMEs. AYTMs market research automation platform is the secret weapon that drives agile innovation for the largest consumer brands in the world. AYTM Market Research provides end-to-end solutions designed for Windows. This online Survey system offers Data Management, Sample Management, Question Branching, Data Anal ... read more about AYTM

    Entry Level Price
    $75 Per Month
    Free Trial
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    Category Focus
    50% in Market Research Software
  • methinks

    Easily create in-app surveys and gather customer feedback at crucial moments!
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    methinks helps companies target, find and interview customers and prospects via face-to-face video calls. This qualitative research-as-a-service (RaaS) helps businesses learn from their customers through efficient, cost-effective conversations that are moderated, recorded, transcribed, annotated, and easily edited and shared for rapid, organizational learning. methinks RaaS-based platform allows r ... read more about methinks

    Entry Level Price
    $49 Per Month
    Free Trial
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    Category Focus
    50% in Market Research Software
  • Checker

    The Professional Platform For Tracking Survey Providers.
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    Advanced Enterprise Solution Designed To Streamline The Entire Research Workflow Delivering Breakthrough Customer Experiences & Tracking Surveys. Use any module individually or combine multiple modules to deliver progressive customer experiences across various touchpoints to your clients! ... read more about Checker

    Entry Level Price
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    Free Trial
    N/A
    Category Focus
    50% in Market Research Software
  • Survey Galaxy

    Surveys are created and designed using the Survey Galaxy survey Composer facility.
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    Surveys are created and designed using the Survey Galaxy survey Composer facility. On the left of the composer screen a toolbox of menu options displays an index of survey items for easy navigation. Allows you to create professional looking online surveys and questionnaires and deploy them via the Internet. ... read more about Survey Galaxy

    Entry Level Price
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    Free Trial
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    Category Focus
    50% in Market Research Software
  • Tellwut

    Tellwut provides you with easy to use online survey software.
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    Tellwut provides you with easy to use online survey software tools and panel management software so you can crowdsource opinions from our entire panel or the demographic you choose. Its a great way to DIY online market research; watching results online real-time. ... read more about Tellwut

    Entry Level Price
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    Free Trial
    N/A
    Category Focus
    50% in Market Research Software
  • Crowdtech

    End-to-End technology for responsive surveys.
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    Crowdtech offers a suite of research tools that enable organizations to capture customer insights through polls, surveys, chats, bulletin boards and more. The platform lets organizations create in-house search panels and add pre-qualified respondents to participate in research campaigns and diary studies. ... read more about Crowdtech

    Entry Level Price
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    Free Trial
    N/A
    Category Focus
    25% in Market Research Software
  • Respondent

    Schedule research interviews with business professionals.
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    Respondent is a user research platform that allows businesses to recruit business professionals and consumers for research interviews. Learn how Respondent is revolutionizing business-to-business research. ... read more about Respondent

    Entry Level Price
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    Free Trial
    N/A
    Category Focus
    100% in Market Research Software
  • AMZInsight

    Amazon research & tracking easier than ever!
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    AMZ Insight is an intelligent web-based software for research and development for Amazon sellers. Our market research tool for Amazon is the only companion sellers need for profitable selling. We aim to empower Amazon sellers to make data-driven decisions for their Amazon business through real-time tracking. ... read more about AMZInsight

    Entry Level Price
    $79 Per Month
    Free Trial
    N/A
    Category Focus
    100% in Market Research Software
  • CAWI

    Computer Assisted Web Interviewing, it’s the web data collection.
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    Computer Assisted Web Interviewing, it’s the web data collection. The respondent autonomously answers the interview on his computer, tablet, smartphone or any other device with a browser. Low costs make CAWI methodology extremely advantageous but not always the best choice. ... read more about CAWI

    Entry Level Price
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    Free Trial
    N/A
    Category Focus
    50% in Market Research Software
  • ConfirmKit

    ConfirmKit is the modern user research platform.
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    ConfirmKit is the modern user research platform that helps you and your team to talk to users in an approachable and efficient manner. Now everyone in your organization can meaningfully contribute to making your products better. ... read more about ConfirmKit

    Entry Level Price
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    Free Trial
    N/A
    Category Focus
    50% in Market Research Software
  • Corus

    The all-new Symphony research platform.
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    The all-new Symphony research platform transports your team automatically from key business questions to insights to boardroom-ready presentations. The easiest way for businesses to collaborate to inform their decisions with customer insights. ... read more about Corus

    Entry Level Price
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    Free Trial
    N/A
    Category Focus
    33% in Market Research Software
  • Decision Analyst

    Strategic Marketing Research and Advanced Analytic Services.
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    Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics. Successful segmentation not only depends on understanding how segments differ from one another, but also on how to apply the results. On-premise market research tool that helps companies with strategy creation, branding, product development and distribution. ... read more about Decision Analyst

    Entry Level Price
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    Free Trial
    N/A
    Category Focus
    100% in Market Research Software
  • EasyData

    EasyData is a cloud-based data collection and management solution.
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    EasyData is a cloud-based data collection and management solution designed for businesses across several industries with multiple users. Key features include a questionnaire designer, task assignment and work status indicators, communication abilities via online chat and data collection, storage and analysis. ... read more about EasyData

    Entry Level Price
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    Free Trial
    N/A
    Category Focus
    100% in Market Research Software
  • GroupQuality

    Online Market Research & Insight Consulting.
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    Market research and insight experts who use agile online technology and know-how to capture and deliver insights, data and supporting services. Our Agile online market research & qualitative research technology makes it easy. Planning to questioning, traditional research and insight capture is slow & time-consuming. ... read more about GroupQuality

    Entry Level Price
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    Free Trial
    N/A
    Category Focus
    100% in Market Research Software
  • Intouch Insight

    IntouchSurvey Unleash your data to earn more insight.
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    Intouch Insight is a CX solutions company, specializing in helping multi-location businesses achieve operational excellence so they can exceed customer expectations, strengthen brand reputation and improve financial performance. An Essential Guide to understanding, designing, and deploying customer feedback surveys. Bring your voice of customer data to life. Boost productivity. Strengthen your foc ... read more about Intouch Insight

    Entry Level Price
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    Free Trial
    N/A
    Category Focus
    25% in Market Research Software
  • itracks Realtime

    The world’s most advanced online research platform.
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    The world’s most advanced online research platform, combining breathtaking speed and data discovery with unmatched UI and UX experiences. Qualitative research software with the ability to manage researchers and users. ... read more about itracks Realtime

    Entry Level Price
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    Free Trial
    N/A
    Category Focus
    100% in Market Research Software
  • Opinion Box

    The most complete market research platform in the country.
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    Opinion Box is a tool to conduct market research and analyze customer behavior through customized surveys, which applies specific methodologies compatible with specific company objectives. Research thousands of people and make decisions based on data. ... read more about Opinion Box

    Entry Level Price
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    Free Trial
    N/A
    Category Focus
    100% in Market Research Software
  • Q-Fi Surveys

    Q-Fi can handle virtually any survey requirements.
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    Q-Fi Solutions, a leading provider of Market Research software tools founded by research professionals who have implemented millions of surveys. We offer the most robust survey platform to create and deploy more engaging and highly customized online surveys. ... read more about Q-Fi Surveys

    Entry Level Price
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    Free Trial
    N/A
    Category Focus
    100% in Market Research Software
  • QuenchTec

    One powerful yet easy to use suite for all your research needs.
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    QuenchTec is a sampling tool that can work alongside interviewing systems with an optional panel management module for online applications. Powerful yet easy to use insight generation platform. Fully integrated operating system for insight generation. ... read more about QuenchTec

    Entry Level Price
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    Free Trial
    N/A
    Category Focus
    100% in Market Research Software
  • Second Measure

    Actionable Insights for Corporate Decision Makers.
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    Market and investment research solution designed to help businesses gain insights into consumer behavior in real-time. A self-service analytics dashboard to answer real-time questions on company performance and consumer behavior. ... read more about Second Measure

    Entry Level Price
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    Free Trial
    N/A
    Category Focus
    100% in Market Research Software
  • SightX

    A market research platform that frees your time for thinking.
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    An end-to-end platform for all of your research needs. From project design, consumer engagement, automated analytics, and reporting in one place. Custom market research to engage at any point in the consumer journey. Have it be as simple or as complex as needed. ... read more about SightX

    Entry Level Price
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    Free Trial
    N/A
    Category Focus
    100% in Market Research Software
  • Suzy

    Suzy is a real-time market research platform.
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    Suzy helps you make better, faster, more data-driven decisions. In the time it takes to read this, you could have trusted insights from screened and verified consumers. ... read more about Suzy

    Entry Level Price
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    Free Trial
    N/A
    Category Focus
    100% in Market Research Software
  • Tabx

    Empowering market researchers to rapidly deliver analysis, extract insight and deploy dashboards.
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    Tabx has been built to empower market research agencies, one-man-bands and brand research teams to improve their survey data analysis work flow and deliver flexible, customised projects and reports to their clients. The Tabx work flow can greatly reduce the amount of time you spend handling data and constructing reports. ... read more about Tabx

    Entry Level Price
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    Free Trial
    N/A
    Category Focus
    50% in Market Research Software
  • Further

    A powerful ethnographic research platform.
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    Further is the leading online qual platforms for conducting online qual projects, short and long-term research communities and mobile ethnography. The platform is used in anger to support exploratory research, contextual insight, consumer co-creation, concept development, product testing and evaluation. ... read more about Further

    Entry Level Price
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    Free Trial
    N/A
    Category Focus
    100% in Market Research Software

Frequently Asked Questions

Who Can Invest in Market Research Software?

Regardless of the size and type of operations, all companies and business enterprises planning to iterate their existing offerings or planning to unveil a new product or add a new service should invest in the market research software tool. The platform can also prove handy for budding entrepreneurs looking to embark on a new journey with their startups and plan to introduce a new innovative product in the market. Also, market research solutions can help established businesses identify the current market trend, understand and analyze the growth or decline of an existing item, and monitor the changing competitive landscape. Market research tools are also used by non-profit organizations, marketing agencies, academic institutions, media houses, and many more to understand customer behavior.

What is the Best Market Research Software Tool?

The best market research software is the ones that can provide all top-class features such as real-time reporting, create quick survey questionnaires, allow multi-channel distribution, benchmarking, panel management, and much more. It should create various benefits such as providing high-quality, reliable data, targeting a better potential market, improving customer services, and lowering the risk factors while releasing the product. The best tool options include SurveyMonkey, SurveySparrow, Qualtrics CustomerXM, Confirmit,  QuestionPro, QResearch, Voxco, Questback, Alchemer, and many more.

How Does Market Research Software Solutions Work?

Any top market research tool involves a few vital steps to carry out research efficiently. The first step is, of course, identifying the reason or problem and finding out the purpose of your research survey. Next, you need to decide on a proper research methodology and select a pattern.  The software helps to simplify the process. Next, the tool helps you gather both the primary and secondary data. The fourth step is crucial where you will systematically analyze the data, again with market research solutions. In the last step, the software helps in deriving a conclusion. This is where you make a final decision.

When to Use Online Market Research Tools?

You can implement online market research tools under different scenarios. 

The software proves helpful when you need to ascertain whether the market is fit for the particular product you are launching or not. You can get data from surveys if the customers are looking for such products. The software proves its worth if you have to launch a new product in the market by letting you discover the accurate target market, almost nullifying the chances of failure or risk. You can plan to invest in the tool to improve or enhance your existing product to boost the customer experience. Business enterprises that wish to gain factual information and knowledge of the market can use market research software for small business. Market research tools play an essential role in making informed decisions.

What Types of Market Research Can You Do With Market Research Software?

Market research tools allow companies to conduct different types of market research to gather actionable data and valuable insights on the products. The four main types include primary research, secondary research, qualitative, and quantitative research. 

The primary research provides you with the main or initial critical information about the market trends and current customer demands. Popular examples of primary research include polls and surveys, taking consumer interviews for product review and feedback. Secondary research is usually conducted to analyze the competition’s metrics with the help of different resources. You are directly not involved in this kind of research. The examples include all kinds of popular content genres such as blogs, articles, e-books, whitepapers, videos, and infographics. 

Businesses also conduct qualitative research, whereyou cannot measure the gathered data. Taking feedback enables you to determine whether the product has satisfied the customers’ expectations or not. Quantitative research, as the name suggests, is gathering vital statistics, numbers, and figures in terms of data to analyze everything statistically. 

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