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Market Research Software

Explore the Best Market Research Software to Gain Product Insights and Measure Brand Awareness
Business organizations planning to launch a new product or unveil an innovative service should conduct market research to analyze consumer behavior and recent market trends. But running a quick and accurate market survey that provides precise data on the future demand and target audience is challenging without a market research platform. Hence, to analyze the product performance, determine new opportunities, and conduct feedback from prospects, companies should invest in the best market research tool. 

What is Market Research Software?

Market research software is a next-generation data-gathering tool to determine whether a particular product or service will suffice the needs of potential customers. The software manages the end-to-end research process, from setting up the survey pane and identifying the target audience to get real-time reports, insights, and data analytics. 

Why Should One Invest in a Market  Research Platform?

There are various reasons why companies are planning to invest in online market research tools. An efficient market research software helps businesses identify new and existing customers, their preferences, and their distribution. This data will allow businesses to strengthen their current and future strategies. Additionally, the market research tool enables businesses to gauge the latest market trends alongside evaluating the existing competitors. By having the recent insights, companies can improve or innovate their offerings and increase their market value. The best market research platform minimizes the risk factors and enhances decision-making.

How to Select the Best Market Research Software?

GoodFirms’ list of best market research software can be a one-stop solution for those looking to invest in this software.  The list contains all the vital information such as core features, price, deployment, technical support, etc. You can quickly discover the best software vendors based on your budget and your business requirements.

Rankings updated: Jul 11, 2025
103 Software

List of The Best Market Research Tools

  • Checkbox Survey

    Checkbox Survey delivers the perfect balance of ease of use, advanced functionality and affordability. Choose from cloud-hosted or installed plans for individuals and teams. Intelligent, professional surveys that make you look good. ... read more about Checkbox Survey

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    33% in Market Research Software

    Features
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    • Mac
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • Surveyol

    Surveyol is an easy to use, full featured survey creator and a robust set of analytics--at an affordable price. Gain better understanding of your customers, products, employees and market demands. Perfect for ... read more about Surveyol

    Entry Level Price
    $9.9 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    33% in Market Research Software

    Features
    • Compensation Management
    • Data Management
    • Multi- Channel Distribution
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Chat
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $9.9 Per Month
    Visit website

  • Algopix

    Algopix is the only place to understand market share, pricing, and promotions of your competitors and category using real-time digital point of sale data. Algopix is a fully featured Ecommerce Software designed ... read more about Algopix

    Entry Level Price
    $27.99 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    100% in Market Research Software

    Features
    • Benchmarking
    • Compensation Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $27.99 Per Month
    Visit website

  • AYTM

    AYTM Market Research is a fully featured Survey Software designed to serve Agencies, SMEs. AYTMs market research automation platform is the secret weapon that drives agile innovation for the largest consumer brands ... read more about AYTM

    Entry Level Price
    $75 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    50% in Market Research Software

    Features
    • Benchmarking
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $75 Per Month
    Visit website

  • methinks

    methinks helps companies target, find and interview customers and prospects via face-to-face video calls. This qualitative research-as-a-service (RaaS) helps businesses learn from their customers through efficient, cost-effective conversations that are moderated, recorded, ... read more about methinks

    Entry Level Price
    $49 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    50% in Market Research Software

    Features
    • Compensation Management
    • Face-to-Face
    • Multi- Channel Distribution
    • Panel Management
    • Phone-Based
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $49 Per Month
    Visit website

  • Checker

    Advanced Enterprise Solution Designed To Streamline The Entire Research Workflow Delivering Breakthrough Customer Experiences & Tracking Surveys. Use any module individually or combine multiple modules to deliver progressive customer experiences across various ... read more about Checker

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Market Research Software

    Features
    • Benchmarking
    • Face-to-Face
    • Multi- Channel Distribution
    • Panel Management
    • Paper-Based
    • Phone-Based
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • Survey Galaxy

    Surveys are created and designed using the Survey Galaxy survey Composer facility. On the left of the composer screen a toolbox of menu options displays an index of survey items for easy ... read more about Survey Galaxy

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Market Research Software

    Features
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • Tellwut

    Tellwut provides you with easy to use online survey software tools and panel management software so you can crowdsource opinions from our entire panel or the demographic you choose. Its a great ... read more about Tellwut

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Market Research Software

    Features
    • Benchmarking
    • Face-to-Face
    • Multi- Channel Distribution
    • Panel Management
    • Paper-Based
    • Phone-Based
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • Crowdtech

    Crowdtech offers a suite of research tools that enable organizations to capture customer insights through polls, surveys, chats, bulletin boards and more. The platform lets organizations create in-house search panels and add ... read more about Crowdtech

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    25% in Market Research Software

    Features
    • Benchmarking
    • Data Management
    • Multi- Channel Distribution
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • Respondent

    Respondent is a user research platform that allows businesses to recruit business professionals and consumers for research interviews. Learn how Respondent is revolutionizing business-to-business research.

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Market Research Software

    Features
    • Benchmarking
    • Data Management
    • Multi- Channel Distribution
    • Reporting/Analysis
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • AMZInsight

    AMZ Insight is an intelligent web-based software for research and development for Amazon sellers. Our market research tool for Amazon is the only companion sellers need for profitable selling. We aim to ... read more about AMZInsight

    Entry Level Price
    $79 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    100% in Market Research Software

    Features
    • Benchmarking
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $79 Per Month
    Visit website

  • CAWI

    Computer Assisted Web Interviewing, it’s the web data collection. The respondent autonomously answers the interview on his computer, tablet, smartphone or any other device with a browser. Low costs make CAWI methodology ... read more about CAWI

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Market Research Software

    Features
    • Benchmarking
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Blogs

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • ConfirmKit

    ConfirmKit is the modern user research platform that helps you and your team to talk to users in an approachable and efficient manner. Now everyone in your organization can meaningfully contribute to ... read more about ConfirmKit

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Market Research Software

    Features
    • Compensation Management
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • Corus

    The all-new Symphony research platform transports your team automatically from key business questions to insights to boardroom-ready presentations. The easiest way for businesses to collaborate to inform their decisions with customer insights.

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    33% in Market Research Software

    Features
    • Benchmarking
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • Decision Analyst

    Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics. Successful segmentation not only depends on understanding how segments differ from one another, but also on how to apply the ... read more about Decision Analyst

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Market Research Software

    Features
    • Benchmarking
    • Data Management
    • Multi- Channel Distribution
    • Paper-Based
    • Reporting/Analysis
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Windows
    Knowledge Base
    • Help Guides
    • Blogs

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • EasyData

    EasyData is a cloud-based data collection and management solution designed for businesses across several industries with multiple users. Key features include a questionnaire designer, task assignment and work status indicators, communication abilities ... read more about EasyData

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Market Research Software

    Features
    • Data Management
    • Multi- Channel Distribution
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Chat
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • GroupQuality

    Market research and insight experts who use agile online technology and know-how to capture and deliver insights, data and supporting services. Our Agile online market research & qualitative research technology makes it ... read more about GroupQuality

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Market Research Software

    Features
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Knowledge Base
    • Help Guides
    • Blogs

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • Intouch Insight

    Intouch Insight is a CX solutions company, specializing in helping multi-location businesses achieve operational excellence so they can exceed customer expectations, strengthen brand reputation and improve financial performance. An Essential Guide to ... read more about Intouch Insight

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    25% in Market Research Software

    Features
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Industries
    • Apparel-fashion
    • Events-services
    • Online-publishing
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Chat
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Case Studies

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • itracks Realtime

    The world’s most advanced online research platform, combining breathtaking speed and data discovery with unmatched UI and UX experiences. Qualitative research software with the ability to manage researchers and users.

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Market Research Software

    Features
    • Data Management
    • Multi- Channel Distribution
    • Phone-Based
    • Reporting/Analysis
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Blogs

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • Opinion Box

    Opinion Box is a tool to conduct market research and analyze customer behavior through customized surveys, which applies specific methodologies compatible with specific company objectives. Research thousands of people and make decisions ... read more about Opinion Box

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Market Research Software

    Features
    • Benchmarking
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • Q-Fi Surveys

    Q-Fi Solutions, a leading provider of Market Research software tools founded by research professionals who have implemented millions of surveys. We offer the most robust survey platform to create and deploy more ... read more about Q-Fi Surveys

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Market Research Software

    Features
    • Benchmarking
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Blogs

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • QuenchTec

    QuenchTec is a sampling tool that can work alongside interviewing systems with an optional panel management module for online applications. Powerful yet easy to use insight generation platform. Fully integrated operating system ... read more about QuenchTec

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Market Research Software

    Features
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Sample Management
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Knowledge Base
    • Help Guides
    • Blogs

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • Second Measure

    Market and investment research solution designed to help businesses gain insights into consumer behavior in real-time. A self-service analytics dashboard to answer real-time questions on company performance and consumer behavior.

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Market Research Software

    Features
    • Benchmarking
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • SightX

    An end-to-end platform for all of your research needs. From project design, consumer engagement, automated analytics, and reporting in one place. Custom market research to engage at any point in the consumer ... read more about SightX

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Market Research Software

    Features
    • Benchmarking
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • Suzy

    Suzy helps you make better, faster, more data-driven decisions. In the time it takes to read this, you could have trusted insights from screened and verified consumers.

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Market Research Software

    Features
    • Benchmarking
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Blogs

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • Tabx

    Tabx has been built to empower market research agencies, one-man-bands and brand research teams to improve their survey data analysis work flow and deliver flexible, customised projects and reports to their clients. ... read more about Tabx

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Market Research Software

    Features
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • Further

    Further is the leading online qual platforms for conducting online qual projects, short and long-term research communities and mobile ethnography. The platform is used in anger to support exploratory research, contextual insight, ... read more about Further

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Market Research Software

    Features
    • Data Management
    • Multi- Channel Distribution
    • Panel Management
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • Vancery

    Vancery offers an all-in-one market research platform. Access and collaborate with your top buyers and users via paid surveys, interviews, screen share, and direct messaging. We are an information marketplace where professionals ... read more about Vancery

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Market Research Software

    Features
    • Benchmarking
    • Face-to-Face
    • Panel Management
    • Phone-Based
    • Reporting/Analysis
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • Market Sampler

    Collect feedback from targeted survey respondents, on 4+ million websites and mobile apps worldwide. Reach target respondents anywhere online, even if you don’t have an audience. Distribute surveys instantly to 4+ million ... read more about Market Sampler

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Market Research Software

    Features
    • Data Management
    • Multi- Channel Distribution
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis
    • Survey Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Infographics

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Quote Based
    • One-Time Payment
    Vendor pricing page
    Visit website

  • Neurons

    No more guesswork. Get AI predictions on your creatives from social media ads through web design to product packaging and know which creatives deliver the best responses before launching live. Run video ... read more about Neurons

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    20% in Market Research Software

    Features
    • Reporting/Analysis
    • Sample Management
    • Statistical Analysis

    Key Details
    Industries
    • Luxury-goods-jewelry
    • Marketing-advertising
    • Motion-pictures-film
    • Online-publishing
    • Retail
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Chat
    • Phone
    • Weekdays
    Training
    • Webinar
    • In-person
    • Documentation

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Payment Frequency
    • Annual Subscription
    Vendor pricing page Try Software Demo

    Integration
    Integrated With
    • Figma
    • ADOBE EXPERIENCE MANAGER
    Visit website

Frequently Asked Questions

Who Can Invest in Market Research Software?

Regardless of the size and type of operations, all companies and business enterprises planning to iterate their existing offerings or planning to unveil a new product or add a new service should invest in the market research software tool. The platform can also prove handy for budding entrepreneurs looking to embark on a new journey with their startups and plan to introduce a new innovative product in the market. Also, market research solutions can help established businesses identify the current market trend, understand and analyze the growth or decline of an existing item, and monitor the changing competitive landscape. Market research tools are also used by non-profit organizations, marketing agencies, academic institutions, media houses, and many more to understand customer behavior.

What is the Best Market Research Software Tool?

The best market research software is the ones that can provide all top-class features such as real-time reporting, create quick survey questionnaires, allow multi-channel distribution, benchmarking, panel management, and much more. It should create various benefits such as providing high-quality, reliable data, targeting a better potential market, improving customer services, and lowering the risk factors while releasing the product. The best tool options include SurveyMonkey, SurveySparrow, Qualtrics CustomerXM, Confirmit,  QuestionPro, QResearch, Voxco, Questback, Alchemer, and many more.

How Does Market Research Software Solutions Work?

Any top market research tool involves a few vital steps to carry out research efficiently. The first step is, of course, identifying the reason or problem and finding out the purpose of your research survey. Next, you need to decide on a proper research methodology and select a pattern.  The software helps to simplify the process. Next, the tool helps you gather both the primary and secondary data. The fourth step is crucial where you will systematically analyze the data, again with market research solutions. In the last step, the software helps in deriving a conclusion. This is where you make a final decision.

When to Use Online Market Research Tools?

You can implement online market research tools under different scenarios. 

The software proves helpful when you need to ascertain whether the market is fit for the particular product you are launching or not. You can get data from surveys if the customers are looking for such products. The software proves its worth if you have to launch a new product in the market by letting you discover the accurate target market, almost nullifying the chances of failure or risk. You can plan to invest in the tool to improve or enhance your existing product to boost the customer experience. Business enterprises that wish to gain factual information and knowledge of the market can use market research software for small business. Market research tools play an essential role in making informed decisions.

What Types of Market Research Can You Do With Market Research Software?

Market research tools allow companies to conduct different types of market research to gather actionable data and valuable insights on the products. The four main types include primary research, secondary research, qualitative, and quantitative research. 

The primary research provides you with the main or initial critical information about the market trends and current customer demands. Popular examples of primary research include polls and surveys, taking consumer interviews for product review and feedback. Secondary research is usually conducted to analyze the competition’s metrics with the help of different resources. You are directly not involved in this kind of research. The examples include all kinds of popular content genres such as blogs, articles, e-books, whitepapers, videos, and infographics. 

Businesses also conduct qualitative research, whereyou cannot measure the gathered data. Taking feedback enables you to determine whether the product has satisfied the customers’ expectations or not. Quantitative research, as the name suggests, is gathering vital statistics, numbers, and figures in terms of data to analyze everything statistically. 

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