Moz Pro

Pros:



Moz Keyword Explorer is great to find new keyword ideas from competitors, and is comparable with other tools (competing industry standard software). With Moz you can also track competitor position and ranking keywords.

The biggest benefit is the keyword difficulty report, probably best in class compared with competing indsutry tools.

Cons:

Moz's backlink checker tool isn't comparable with other similar players available in the market. Moz is much better at keyword analysis than it is at link analysis.

I like to use other tools along with Moz for conducting detailed SEO website audits and content categorisation tasks.

Overall Experience:

There are definitely much better tools available in the market for specific technical SEO tasks. Usually, though, they are more expensive than Moz. I advise using Moz for on-page SEO (keyword analysis type tasks) and using other tools for technical and off-site work (link building, outreach, crawling etc.). At SEOYates we use other tools for backlinks and technical SEO work, in addition to Moz. All tools complement each other very well.

It is having easy good insights but it can be made can be free or single users can use it.

I'm able to keep data on hand for all of my clients, and easily organize the information. I love that I'm able to accurately track historical data with Moz and compile that data in easy to read reports. 

Pros:

Moz has an arsenal of specialized tools that will help you track your SEO ranking and break into the optimization industry. It helped Maple holistics track keywords, keep a tight ship as far as site authenticity, track links and backlinks, and also helped us choose the best strategies with regard to what kind of content we required.



Cons:

Moz is a little too complicated at times, and that can be overwhelming. It’s also quite expensive, so if you do decide to use it, try to learn how it works before you purchase it.

I have always found the Moz suite of SEO tools to be well built, intuitive and useful however they do have some drawbacks, as do most tools. 

One con of Moz software would have to be that much of the data provided looks at well known metrics such as Domain Authority (DA) and Page Authority (PA) which is (in my opinion and the opinion of many others in the industry) no longer all that useful or up to date. DA and PA metrics can be easily inflated and although there is a spam score offered, does not always give an accurate picture of the power of your domain or competitor domains. 

The rank tracker is an excellent addition to the software and something that every SEO will need, no issues at all with this one. When you look at the keyword explorer however you are met with the issues of relying on DA and PA metrics. If you don’t think that these metrics are that useful for determining a websites power, then the levels of competition reported could be seen as less accurate also. At Reboot we use other well-known tools to analyse levels of competition and competitor backlink profiles. I have however, always found the search volume reports in the Moz keyword explorer to be accurate and the filtering options are always useful. 

The site audit, crawl and on-page optimisation features found in the Moz toolbox are useful. The scheduled reports and intuitive design makes doing a quick and basic audit of a site easier but as with any tool used for this, it is important to be able to distinguish between real errors and things reported as issues that have been set up or ignored intentionally. 

A nice set of tools to have and very effective (especially when partnered with data from other tools/platforms as is the case with all SEO tools).

Pros

• Great rank tracking and competitive analysis.

• Swiss army knife for SEO

• The variety and usefulness of tools

Cons

• Expensive for the base package. If you want the other modules you have to pay extra for each.

• Bit clunky and slow to navigate.

• It doesn't discover as many links as some of the other SEO tools that I have used.

• As of lately, Moz hasn't been too great at keeping up with the industry. SEO changes at a crazy pace, Moz could do a better job of updating and improving tools accordingly.

Overall

Removing the unlimited basic site explorer is a bit of a bad move and it screams of putting profit over user experience. You can now only do 10 searches a month, and for people who are link building and prospecting, that is nowhere near enough. Especially if paying for other software and can’t stretch to paying for Moz as well.

According to team at Traffic Jam Media , Moz hasn't been too great at keeping up with the industry. SEO changes at a crazy pace, Moz could do a better job of updating and improving tools accordingly.

My overall experience of using Moz in a marketing agency is that it is an excellent and very cost-effective software package that provides a great range of SEO tools. The campaign tracking is excellent, as it allows you to keep track of a range of keyword metrics, and also monitors the site for errors.

The other tools are also very useful - the Keyword Explorer offers decent keyword research possibilities - though we've found that as a UK-Based agency, the keyword data isn't all that good for non-US locations.

The Link Explorer, On-Page Grader and On-Demand Crawler all offer additional value, though their use is more situation, depending on the SEO goals of your client and what you need to monitor.

When Klood Digital needed support, we have always found the Moz team to be helpful and quick to respond, providing an excellent level of services.

I have used Moz at G2 Crowd for extended periods of time while trying to vet different SEO Software for our team. It has a decent selection of SEO tools and extremely helpful content on the website. For link building SEO specifically, other industry options offer much more robust platforms that give our SEO team the tools necessary for link building outreach and success.

I love using the free Moz Chrome extension to research the competitiveness of specific keywords for Accelerated Growth Marketing. It is free and has amazing functionality. The only bad part is it really slows down your browser and often causes me to need to restart mine.

I found that Moz Pro’s backlink crawler was not nearly as good as other such service providers in the market. With other providers, we are able to find a lot more backlinks than Moz on average. I also preferred its competitor's keyword tool to that of Moz’s, because it seemed to provide more accurate, up-to-date results on the keywords a given website was ranking highly for.