All-in-one consumer research platform - with AI at every step

Most business decisions are still made on instinct, not data, because traditional research tools are too slow, costly, and complex for everyday teams. On the other side, DIY form tools are fast but shallow, leaving gaps when real consumer input is needed.

Standard Insights reimagines the entire survey journey. In one platform, you can design surveys, recruit quality respondents in 150+ markets (or bring your own), and instantly analyze and visualize results. AI handles the heavy lifting, giving you professional-grade insights without consultants, clunky workflows, or steep learning curves.

From brand tracking and concept testing to consumer profiling and usage studies, Standard Insights makes research simple, fast, and accessible. Whether you’re a marketer, strategist, or agency, you’ll move quicker, launch with confidence, and make smarter decisions backed by real consumer data.
Standard Insights
2022
United States
31 Industries
1 Language
Industries
  • Apparel-fashion
  • Automotive
  • Banking
  • Broadcast-media
  • Computer-games
  • Computer-software
  • Consumer-electronics
  • Consumer-goods
  • Consumer-services
  • Cosmetics
  • Dairy
  • Entertainment
  • Financial-services
  • Food-beverages
  • Food-production
  • Health-wellness-fitness
  • Information-technology-services
  • Luxury-goods-jewelry
  • Management-consulting
  • Marketing-advertising
  • Market-research
  • Nonprofit-organization-management
  • Pharmaceuticals
  • Research
  • Restaurants
  • Retail
  • Supermarkets
  • Telecommunications
  • Tobacco
  • Venture-capital
  • Wine-spirits
Licensing & Deployment
  • Proprietary
  • Cloud Hosted
  • Web-based
  • Windows
  • Mac
  • Linux
Support
  • Email
  • Chat
  • 24x7 Support
Training
  • In-person
  • Documentation

Standard Insights Core Features

Focus of Business Intelligence Feature
  • Ad Hoc Analysis
  • Benchmarking
  • Dashboard
  • Data Visualization
  • Key Performance Indicators
  • Strategic Planning
  • Trend/Problem Indicators
  • Workflow Collaboration
  • AI Features
Focus of Survey Feature
  • Analysis Tools
  • Automated Responses
  • Campaign Management
  • Custom Branding
  • Offline Response Collection
  • Question Branching
  • Skip Logic
  • Supports Multimedia
  • Survey Design
  • AI Features
Focus of Data Analysis Feature
  • Data Cleanup
  • Data Quality
  • Data Sources
  • Data Visualization
  • Reporting
  • Search & Filter
  • Statistical Modeling
  • Text Exploration
  • AI Features
Focus of Audience Response Feature
  • Commenting/Notes
  • Data Analysis Tools
  • Live Results Tracking
  • Offline Response Collection
  • Reporting
  • AI Features
Focus of Market Research Feature
  • Benchmarking
  • Data Management
  • Multi- Channel Distribution
  • Panel Management
  • Reporting/Analysis
  • Sample Management
  • Statistical Analysis
  • Survey Management
  • AI Features

Standard Insights Pricing

Pricing Type
  • Flat Rate
Preferred Currency
  • USD ($)
Free Version
  • Yes
Free Trial
  • 14 Days Trial
    (Credit card required)
Payment Frequency
  • Monthly Payment
  • Annual Subscription
  • Quote Based
Pricing Description
Standard Insights offers simple pricing tiers: start free to explore core features, upgrade to Pro ($99/month) for advanced AI, collaboration, and reporting, or go Enterprise for unlimited access, integrations, and white‑label options. Respondents start at $3 each, with guided research scenarios available at ad‑hoc pricing.

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