White Label Loyalty

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Simple solutions for complex needs

White Label Loyalty is a customer loyalty platform that helps you better understand your customer and deliver an engaging reward experience. Get the data you need to build deeper relationships with customers that drive long-term growth and retention – at scale.

For data-driven brands, we are the only dedicated customer loyalty platform that offers complete customisation based on customers’ actions, right out-of-the-box. Providing a simple solution for complex needs.

We have served some of the world's biggest brands, both in B2C and B2B, including Burger King & PepsiCo. We can help you empower your 1st party data and loyalty strategies.
White Label Loyalty is industry agnostic - the software has created loyalty solutions for a range of brands including AkzoNobel, Burger King, NerdWallet, British American Tobacco and PepsiCo.

Industries

Airlines-aviation
Apparel-fashion
Automotive
Aviation-aerospace
Banking
Biotechnology
Broadcast-media
Building-materials
Business-supplies-equipment
Chemicals
Civic-social-organization
Commercial-real-estate
Computer-network-security
Computer-games
Computer-hardware
Computer-software
Construction
Consumer-electronics
Consumer-goods
Cosmetics
Education-management
E-learning
Electrical-electronic-manufacturing
Entertainment
Financial-services
Food-beverages
Food-production
Fundraising
Furniture
Gambling-casinos
Glass-ceramics-concrete
Health-wellness-fitness
Higher-education
Hospital-health-care
Hospitality
Information-technology-services
Internet
Investment-management
Leisure-travel
Logistics-supply-chain
Luxury-goods-jewelry
Machinery
Marketing-advertising
Market-research
Mechanical-or-industrial-engineering
Media-production
Medical-device
Medical-practice
Mental-health-care
Mining-metals
Motion-pictures-film
Museums-institutions
Music
Nanotechnology
Newspapers
Nonprofit-organization-management
Oil-energy
Online-publishing
Packaging-containers
Pharmaceuticals
Plastics
Publishing
Railroad-manufacture
Real-estate
Recreational
Renewables-environment
Restaurants
Retail
Security-investigations
Staffing-recruiting
Supermarkets
Telecommunications
Textiles
Tobacco
Utilities
Warehousing
Wholesale
Wine-spirits

Licensing & Deployment

Proprietary
Cloud Hosted
Web-based
iPhone/iPad
Android

Support

Email
Chat
Phone
Weekdays
Support Days

Monday
Tuesday
Wednesday
Thursday
Friday
Support Time

09:00 to 17:00 (GMT)

Training

Webinar
Documentation

Media

White Label Loyalty Core Features

Focus of Customer Loyalty Feature

Activity Tracking
CRM
Gift Card Management
Loyalty Cards
Loyalty Program
Member Portal
Membership Management
Referral Tracking
Rewards Management

White Label Loyalty Pricing

Pricing Type

Contact Vendor

Preferred Currency

GBP (£)

Free Version

Free Trial

30 Days Trial

Payment Frequency

Monthly Payment
Annual Subscription
Quote Based

Pricing Description

Our core licence starts at £2000 per month and we have a modular platform so please contact us for an exact quote.

Vendor pricing page

Executive Interview of White Label Loyalty

Achille Traore

CEO

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Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.

GoodFirms allows us to showcase our product features and loyalty expertise to a global audience. Our partnership with the platform will help bring in suitable leads and drive more traffic to our website, where potential customers can find out what solutions we provide.

Please introduce your product and give a brief about your role within the organization.

White Label Loyalty is a data-driven marketing and technology platform that helps businesses increase revenue and retention by understanding, engaging, and influencing their customers. As a founder and CEO, I’m driving forward the growth and prospects of our technology.

What was the objective behind coming up with this software?

White Label Loyalty’s software was created to fix a major issue in the loyalty space: 75% of loyalty programs fail. Why? Innovation in loyalty has stagnated - over 50% of all loyalty programs are not available on mobile. Loyalty programs need to adapt to our digital world. Each program should also be unique and tailored to a brand’s target audience. Research shows us that personalization not only works, but that customers actually want (and even expect) it. Finally, 99% of existing loyalty programs are only transactional, so they only reward purchases. Loyalty programs should be flexible enough to react to any kind of customer action with any kind of result.

This level of flexibility in our software allows brands to drive the specific customer behaviours they want to see.

How is your software beneficial from a value addition perspective to the clients compared to other software alternatives available in the market?

We have a unique approach to customer loyalty that uses the power of artificial intelligence and machine learning to predict customer behaviour and pro-actively engage with customers. Furthermore, our event-based loyalty engine makes any customer behaviour rewardable. This gives clients unlimited flexibility to drive the behaviours they want to see. We are proud of our advanced, flexible technology that can power even the most complex use-cases.

What industries do you generally cater to? Which industries in general are highly benefiting by using your software?

We are providing data and loyalty solutions to clients all over the world and across many industries. We can work with any sector and use-case. Our solution mostly attracts medium-large enterprises in retail, B2B, food and beverage, and technology. Retail and F&B businesses benefit from access to our data capture options such as receipt scanning.

What are the key features of your software that makes it stand apart from your competitor products in the market?

One of the key advantages our clients see in using our service over competition is the flexibility with which we can approach creating a loyalty program. We created a modular solution in order to fit any type of use case. Our event-based logic allows complete customisation without too much time and effort. Based on this, it doesn’t matter whether a business wants to reward a transaction, the purchase of a specific product, interaction with a brand, or engaging in a competition. All these behaviours and more can be a basis for a unique and personalised reaction. Our software also provides a 360 view of a brands customers which can help drive their data strategy. Our approach ultimately means that our clients get exactly what they desire whilst also having the flexibility to change their strategies quickly and easily if customers' needs change over time. This allows them to continually stay competitive.

What is the customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?

Our clients case studies reflect how our technology is key to successful loyalty program launches. Customers are pleased with the flexibility of our solution which can be customized to their needs and scaled up in the future. Many of our client reviews and feedback highlight the partnership approach and support of our team, who help drive and refine the client’s loyalty solution and flex with them to make sure it is exactly what they want.
To cater to our customer’s needs and requirements we make sure that our team is always on hand to answer queries, provide guides or set things up. We also provide knowledgeable feedback and advice throughout the process - client success is our success.

Does your software product provide any resource or knowledge section for its users? If yes, what kind of material is provided to your users to help them get acquainted with your product?

Our users benefit from a knowledge base platform that holds articles and videos with all the information required to understand our technology, features, and how it works. We also share resources to help our clients understand the latest technology and innovations in the world of loyalty.

What kind of support system do you offer to your clients for catering to their queries and issues?

Our clients can access account management support to help them get the most out of their loyalty solution. We also offer a live chat to give customers instant support if required.

What has been the revenue for your product for 2021?

We don’t publicly disclose revenue information but we have seen +250% growth for the 2021 financial year.

Where do you see your product in the next 10 years?

With our mobile-first approach, robust and proven platform, and frictionless user journey we are set to become the household name in Digital Loyalty. In the next 10 years, we will expand into further markets globally and continue to attract huge, international brands. We are particularly excited about the virtual future and how loyalty can be created on platforms like the metaverse. Our product will be the digital solution that can create bespoke reward experiences for the digital customer. Customer loyalty is an ever-present problem for businesses worldwide, so we never stop evolving and our product is constantly improving with us.

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