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Best Customer Loyalty Software

Customer loyalty software is a program that rewards present customers and ensures their retention. The customer loyalty system helps improve the engagement of the customers who continuously shop or use your services to earn reward points, which can be later converted to discounts for future purchases. After thorough research and analysis, we have listed some of the best customer loyalty program software you can use to manage your loyal customers and plan successful customer loyalty strategies for the future. The software helps you calculate their reward points, help them redeem them, track their purchase activities, and provide in-depth analytical reports.

Rankings updated: Jul 16, 2025
142 Software

List of Best Customer Loyalty System

  • Square

    4.3 17 Reviews Verified

    Square is a point-of-sale application designed to provide businesses with a reliable and fast POS software system. It enables you to take payments using your iOS or Android devices and can be ... read more about Square

    Square Reviews

    Square provides POS software and devices to help companies take payments from customers reviewed by: Mike Lees, Chief Marketing Officer at EZLease
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    10% in Customer Loyalty Software

    Features
    • Activity Tracking
    • Gift Card Management
    • Loyalty Cards
    • Loyalty Program
    • Member Portal
    • Membership Management
    • Referral Tracking
    • Reporting and Analytics

    Key Details
    Industries
    • Retail
    • Warehousing
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Email
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Case Studies
    • On-Site Training

    Reviews
    What User‘s Say
    It has a user-friendly interface that makes it easy for our employees to navigate and operate
    Abdul Rahim, Founder and CEO at Software Test Tips
    Square can be validated as a “stress less POS system” that offers better handling and controlling of cash
    Rasmus Henriksson, Founder at Biotickr
    I highly recommend you
    Crows Head
    Review Summary

    Our company Software Test Tips uses the Square POS software for our retail operations. We have been using Square POS for over two years now, and we use it daily. Square POS offers a wide range of features and functionalities, including inventory management, sales tracking, and customer data management, which has greatly improved the efficiency of our business operations. The pricing is affordable, and the payment options are flexible, which has made it an attractive option for our company. The customer support provided by Square is strong, with 24/7 assistance available. Whenever we have faced any issues with the software, the support team has always been quick to resolve them. Integration with various payment methods and other business tools has made it easy for us to manage our transactions and operations seamlessly.

    Abdul Rahim
    Abdul Rahim, Founder and CEO at Software Test Tips

    Packages
    Pricing Type
    • Free
    Preferred Currency
    • USD ($)
    Payment Frequency
    • Monthly Payment
    • Quote Based
    Vendor pricing page
    Visit website

  • Loyverse

    5.0 2 Reviews

    Loyverse is a point of sale (POS) system that helps businesses of all sizes manage their sales, inventory, and customers. It's a cloud-based system, so you can access it from anywhere. You ... read more about Loyverse

    Loyverse Reviews

    Good POS reviewed by: Angei Ret
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    25% in Customer Loyalty Software

    Features
    • Activity Tracking
    • CRM
    • Loyalty Program
    • Member Portal
    • Membership Management
    • Reporting and Analytics
    • Rewards Management

    Key Details
    Industries
    • Paper-forest-products
    • Restaurants
    • Retail
    • Supermarkets
    • Warehousing
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    Support
    • Chat
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Case Studies
    • On-Site Training

    Packages
    Pricing Type
    • Free
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • Qualtrics

    4.5 2 Reviews

    Real-time customer insights that lead to action across the entire organization. Deliver breakthrough customer experiences with the most powerful, agile Experience Management Platform™. Qualtrics Experience Management (XM) is the only software platform ... read more about Qualtrics

    Qualtrics Reviews

    Overall, great software reviewed by: Jeanette Høj Jensen
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    15% in Customer Loyalty Software

    Features
    • Activity Tracking
    • CRM
    • Membership Management
    • Reporting and Analytics

    Key Details
    Industries
    • Computer-software
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Phone
    • Weekdays
    Knowledge Base
    • Help Guides
    • Video
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • InviteReferrals

    5.0 1 Review

    InviteReferrals - Simplest tool to design and launch customer referral campaigns in minutes.Let customers become brand ambassadors and earn incentives to refer their friends to try your product. Referrals can be made ... read more about InviteReferrals

    InviteReferrals Review

    Simple and Powerfull reviewed by: CBSE BOY Gee
    Entry Level Price
    $99 Per Month
    Free Trial
    15 Days
    Pricing Type
    Flat Rate
    50% in Customer Loyalty Software

    Features
    • Activity Tracking
    • CRM
    • Gift Card Management
    • Loyalty Cards
    • Loyalty Program
    • Member Portal
    • Referral Tracking
    • Reporting and Analytics
    • Rewards Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    Knowledge Base
    • Help Guides
    • Blogs

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 15 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $99 Per Month
    Visit website

  • Influitive

    5.0 1 Review

    Influitive works with forward-thinking marketers and digital businesses who want a better way to engage customers and mobilize advocates to increase referrals, references, reviews, case studies, and more. Our easy-to-use platform combines ... read more about Influitive

    Influitive Review

    Influitive, your customer's experience is important reviewed by: Ernesto Marengo Palomino
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    25% in Customer Loyalty Software

    Features
    • Activity Tracking
    • CRM
    • Gift Card Management
    • Loyalty Program
    • Member Portal
    • Membership Management
    • Referral Tracking
    • Reporting and Analytics
    • Rewards Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Knowledge Base
    • Help Guides
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • AiTrillion

    5.0 1 Review

    AiTrillion is the first-ever SaaS-based Artificial Intelligence enabled, an all-in-one marketing platform for eCommerce sellers. AiTrillion derives its AI power for over 200M+ verified online consumer data, 180,000+ Seller Network & $14B+ ... read more about AiTrillion

    AiTrillion Review

    AiTrillion is an all-in-one Platform for all your marketing needs. reviewed by: Nicole Tennant at Authentic Royalty S&Ns Fashion
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    33% in Customer Loyalty Software

    Features
    • Activity Tracking
    • CRM
    • Loyalty Cards
    • Loyalty Program
    • Member Portal
    • Membership Management
    • Referral Tracking
    • Reporting and Analytics
    • Rewards Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Free
    Payment Frequency
    • Annual Subscription
    • Quote Based
    • Free
    Vendor pricing page
    Visit website

  • Fivestars

    5.0 1 Review

    Imagine if every person who visited your store for the first time paid you a return visit. Getting new customers to try out your business is a good way to grow—but getting ... read more about Fivestars

    Fivestars Review

    Fivestars is an all-in-one retail POS software and marketing platform for small businesses. reviewed by: Bentley Hale
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Customer Loyalty Software

    Features
    • Activity Tracking
    • CRM
    • Gift Card Management
    • Loyalty Cards
    • Loyalty Program
    • Member Portal
    • Membership Management
    • Referral Tracking
    • Reporting and Analytics
    • Rewards Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars
    • Infographics

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • Mass Mobile Apps

    5.0 1 Review

    Our platform provides the most robust Loyalty Program features available in a DIY Mobile App building platform. With features that will provide Real ROI! Whether you need an App for your Business, ... read more about Mass Mobile Apps

    Mass Mobile Apps Review

    Best App Builder I have seen! reviewed by: Nick Gorga, Business Owner at Biz Launcher
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Customer Loyalty Software

    Features
    • Activity Tracking
    • CRM
    • Gift Card Management
    • Loyalty Cards
    • Loyalty Program
    • Member Portal
    • Membership Management
    • Referral Tracking
    • Reporting and Analytics
    • Rewards Management

    Key Details
    Industries
    • Apparel-fashion
    • Automotive
    • Computer-software
    • Food-production
    • Restaurants
    • Retail
    • Sporting-goods
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    Support
    • Chat
    • Weekdays
    Training
    • Webinar
    • In-person
    • Documentation
    Knowledge Base
    • Help Guides
    • Infographics

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    Vendor pricing page
    Visit website

  • Marsello

    5.0 1 Review

    Built for omnichannel retailers, Marsello combines data driven automation, email, SMS, and loyalty programs to deliver smart, targeted marketing that gets results. Marsello retailers see an average of 45x ROI. Powered by ... read more about Marsello

    Marsello Review

    Marsello is one of the omnichannel marketing and loyalty software to help growing businesses sell more in-store and online. reviewed by: Vergil Baker
    Entry Level Price
    Contact vendor
    Free Trial
    30 Days
    Pricing Type
    Contact Vendor
    33% in Customer Loyalty Software

    Features
    • Activity Tracking
    • CRM
    • Loyalty Program
    • Member Portal
    • Membership Management
    • Referral Tracking
    • Rewards Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Chat
    Knowledge Base
    • Help Guides
    • Video Guides

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Free Trial
    • 30 Days Trial
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • Referrizer

    5.0 1 Review

    Referrizer.com is the Referral Marketing Automation software for small and medium-sized businesses that would like to get more referrals from existing customers/clients. Referrizer provides an all-in-one communication platform that helps business owners ... read more about Referrizer

    Referrizer Review

    Referrizer is the most advanced marketing automation platform that helps to capture leads designed to serve enterprises and agencies. reviewed by: Urban Tingey
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    10% in Customer Loyalty Software

    Features
    • Activity Tracking
    • Gift Card Management
    • Loyalty Cards
    • Loyalty Program
    • Member Portal
    • Membership Management
    • Referral Tracking
    • Reporting and Analytics
    • Rewards Management

    Key Details
    Industries
    • Marketing-advertising
    • Public-relations
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Chat
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Case Studies

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Try Software Demo
    Visit website

  • Higher Logic

    4.0 1 Review

    Higher Logic Communications helps you deliver tailored, relevant messages to your members throughout their journey with your organization. Save your staff time by focusing on the strategic elements of email marketing instead ... read more about Higher Logic

    Higher Logic Review

    Helped us communicate better and use local SEO to gain customers reviewed by: Jamie Hickey, Founder at Coffee Semantics
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    25% in Customer Loyalty Software

    Features
    • CRM
    • Member Portal
    • Membership Management
    • Reporting and Analytics

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars
    • Case Studies

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • Disciple

    4.0 1 Review

    Disciple is where communities thrive. The platform helps people build independent, valuable and trusted communities in a safe space that they own and control. Disciple offers the best features of social platforms ... read more about Disciple

    Disciple Review

    Disciple functions and appears exactly like any other social networking program reviewed by: Jamie Irwin, Digital Marketing Expert at TutorCruncher
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    25% in Customer Loyalty Software

    Features
    • CRM
    • Member Portal
    • Membership Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Blogs

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • bobile

    We believe that relationships are a collection of emotional interactions. bobile focuses on forming relationships between SMBs and their clients by offering them a highly engaging branded mobile platform that autonomously interacts ... read more about bobile

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    33% in Customer Loyalty Software

    Features
    • Activity Tracking
    • Loyalty Cards
    • Loyalty Program
    • Member Portal
    • Membership Management
    • Referral Tracking

    Key Details
    Industries
    • Hospitality
    • Restaurants
    • Retail
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    Support
    • Chat
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Blog
    • On-Site Training

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • Swiftic

    Offer your customers an app that’ll keep them coming back for more! Boost your sales with a mobile catalog, store, loyalty program, coupons, and your choice of other features. Whether you own ... read more about Swiftic

    Entry Level Price
    $29 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    50% in Customer Loyalty Software

    Features
    • Activity Tracking
    • CRM
    • Loyalty Program
    • Member Portal
    • Membership Management
    • Rewards Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • iPhone/iPad
    • Android
    • Windows
    Knowledge Base
    • Help Guides

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $29 Per Month
    Visit website

  • Xoxoday Empuls

    Empuls is an all-in-one employee engagement and motivation platform that offers Rewards & Recognition, Pulse Surveys, eNPS surveys, 1-on-1 Feedback, Social Intranet and People Analytics in one powerful solution. Trusted by 1000+ ... read more about Xoxoday Empuls

    Entry Level Price
    $2.5 Per Month
    Free Trial
    30 Days
    Pricing Type
    Flat Rate
    20% in Customer Loyalty Software

    Features
    • Activity Tracking
    • Gift Card Management
    • Loyalty Cards
    • Loyalty Program
    • Member Portal
    • Referral Tracking
    • Rewards Management

    Key Details
    Industries
    • Human-resources
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Chat
    • Phone
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Case Studies
    • On-Site Training

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 30 Days Trial
    Payment Frequency
    • Monthly Payment
    • Quote Based
    Vendor pricing page
    Available Packages
    Standard
    $2.5 Per Month
    Visit website

  • Vyper

    VYPER is a marketing tool that makes it easy to run viral campaigns. Set up Referral Campaigns, Reward/Loyalty Programs, Giveaways, Contests, Leaderboards, and more. It leverages gamification and incentivization to stimulate engagement ... read more about Vyper

    Entry Level Price
    $149.00 Per Month
    Free Trial
    Available
    Pricing Type
    Flat Rate
    25% in Customer Loyalty Software

    Features
    • Activity Tracking
    • CRM
    • Loyalty Cards
    • Loyalty Program
    • Member Portal
    • Membership Management
    • Referral Tracking
    • Reporting and Analytics
    • Rewards Management

    Key Details
    Industries
    • Information-technology-services
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Email
    • Chat
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Blogs

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • Available Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $149.00 Per Month

    Integration
    Integrated With
    • Zapier
    • Campaign Monitor
    • Intuit Mailchimp
    • AWeber
    • ConvertKit
    • Klaviyo
    • ActiveCampaign
    Visit website

  • Simplicity CRM

    SimplicityCRM offers tailor-made CRM systems that focus on turning customer data into meaningful insights on a single-view platform, developed locally to suit the needs and demands of the Australian & New Zealand ... read more about Simplicity CRM

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Customer Loyalty Software

    Features
    • CRM
    • Loyalty Program
    • Member Portal
    • Membership Management
    • Reporting and Analytics

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Whitepapers

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • Kademi

    Kademi is enterprise software that enables brands and digital agencies to create highly customised business tools in very short time-frames. With over 25 integrated Apps from training to rewards, email automation and ... read more about Kademi

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    33% in Customer Loyalty Software

    Features
    • Activity Tracking
    • CRM
    • Gift Card Management
    • Loyalty Program
    • Member Portal
    • Referral Tracking
    • Reporting and Analytics
    • Rewards Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • Sales Cloud

    Salesforce is the Customer Success Platform. Our social and mobile cloud technologies—including our flagship sales and CRM applications—help companies connect with customers, partners, and employees in entirely new ways. For those who ... read more about Sales Cloud

    Entry Level Price
    $25 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    33% in Customer Loyalty Software

    Features
    • Activity Tracking
    • CRM
    • Gift Card Management
    • Loyalty Cards
    • Loyalty Program
    • Member Portal
    • Membership Management
    • Referral Tracking
    • Reporting and Analytics
    • Rewards Management

    Key Details
    Industries
    • Apparel-fashion
    • Hospitality
    • Marketing-advertising
    • Restaurants
    • Retail
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    Support
    • Chat
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blog

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $25 Per Month
    Visit website

  • Emarsys

    Emarsys is the largest independent marketing platform company in the world. Our software enables truly personalized, one-to-one interactions between marketers and customers across all channels — building loyalty, enriching the customer journey, ... read more about Emarsys

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    25% in Customer Loyalty Software

    Features
    • Activity Tracking
    • CRM
    • Loyalty Cards
    • Loyalty Program
    • Member Portal
    • Membership Management
    • Reporting and Analytics

    Key Details
    Industries
    • Information-technology-services
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Chat
    • Phone
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Whitepapers

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • iVend Point Of Sale

    iVend POS is an enterprise-grade point of sale (POS) system that powers brick-and-mortar stores. Trusted by thousands of retailers across the world, iVend POS efficiently manages the most complex omnichannel sales and ... read more about iVend Point Of Sale

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    10% in Customer Loyalty Software

    Features
    • Activity Tracking
    • Loyalty Cards
    • Referral Tracking

    Key Details
    Industries
    • Retail
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • On Premises
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars
    • Whitepapers

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Annual Subscription
    • Quote Based
    Vendor pricing page
    Visit website

  • Xoxoday Plum

    Xoxoday Plum is a powerful rewards, incentives, benefits & payouts infrastructure that helps businesses to simplify their rewards program while making the gratification experience delightful for end-users. Xoxoday Plum's native integration with ... read more about Xoxoday Plum

    Entry Level Price
    $299 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    100% in Customer Loyalty Software

    Features
    • Activity Tracking
    • CRM
    • Gift Card Management
    • Loyalty Cards
    • Loyalty Program
    • Reporting and Analytics
    • Rewards Management

    Key Details
    Industries
    • Banking
    • Financial-services
    • Human-resources
    • Insurance
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars
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  • Acobot

    Building artificial intelligent chatbots for the everyday online retailer. Acobot is one of the leading artificial intelligence chatbot providers for e-commerce and online retailers. Powered by advanced machine learning technology, Acobot learns ... read more about Acobot

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    33% in Customer Loyalty Software

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  • Annex Cloud

    Since 2010, Annex Cloud has provided hundreds of leading brands and retailers, including Hewlett-Packard, Bed Bath & Beyond, G.H. Bass, Olympus and VF Corp., with the ability to engage tens of millions ... read more about Annex Cloud

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    50% in Customer Loyalty Software

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    • Activity Tracking
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    • Loyalty Cards
    • Loyalty Program
    • Member Portal
    • Membership Management
    • Referral Tracking
    • Reporting and Analytics
    • Rewards Management

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  • Open Loyalty

    Open Loyalty is the #1 Headless Loyalty Platform with the most flexible set of loyalty blocks for building personalized loyalty programs. Examples of our clients: Hi-Pay, ALBA Shoes, Warba Bank, mClinica, Asia ... read more about Open Loyalty

    Entry Level Price
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    N/A
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    100% in Customer Loyalty Software

    Features
    • Activity Tracking
    • CRM
    • Gift Card Management
    • Loyalty Cards
    • Loyalty Program
    • Member Portal
    • Membership Management
    • Referral Tracking
    • Reporting and Analytics
    • Rewards Management

    Key Details
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    • Cloud Hosted
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    • Web-based
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    • No
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    • Monthly Payment
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  • Voucherify

    Voucherify is an API-first, cloud-based promotion management platform for digital teams. It assists in growing customer loyalty, acquiring new customers and boosting revenue with targeted incentives and contextual rewards.Save time and money ... read more about Voucherify

    Entry Level Price
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    30 Days
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    100% in Customer Loyalty Software

    Features
    • Activity Tracking
    • CRM
    • Gift Card Management
    • Loyalty Cards
    • Loyalty Program
    • Member Portal
    • Membership Management
    • Referral Tracking
    • Rewards Management

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  • Loyaltygator

    Get an edge over your competition with a loyalty program that's customized for your business. We offer cloud (web) based systems for loyalty programs , gift cards programs , and employee loyalty ... read more about Loyaltygator

    Entry Level Price
    $49.00 Per Month
    Free Trial
    30 Days
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    100% in Customer Loyalty Software

    Features
    • Activity Tracking
    • CRM
    • Gift Card Management
    • Loyalty Cards
    • Loyalty Program
    • Member Portal
    • Membership Management
    • Referral Tracking
    • Reporting and Analytics

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Knowledge Base
    • Help Guides
    • Blogs

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    • Flat Rate
    Free Version
    • No
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    • 30 Days Trial
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    • Monthly Payment
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    Standard
    $49.00 Per Month
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  • Loyalty Box

    The Loyalty Box is a complete solution for small to midsize retailers looking to reward customers and gain a deeper insight into their buying habits. The Loyalty Box software offers business owners ... read more about Loyalty Box

    Entry Level Price
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    Free Trial
    14 Days
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    100% in Customer Loyalty Software

    Features
    • Activity Tracking
    • CRM
    • Gift Card Management
    • Loyalty Cards
    • Loyalty Program
    • Member Portal
    • Membership Management
    • Rewards Management

    Key Details
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    • Cloud Hosted
    • Web-based
    • Windows
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    • Phone
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    • Blogs
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    • Contact Vendor
    Free Version
    • No
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    • 14 Days Trial
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    • Monthly Payment
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  • Antavo

    Antavo is an Enterprise Loyalty Cloud, providing best-in-class technology to manage experience-based, paid, and lifestyle loyalty programs online, in-store, or on mobile. Antavo’s no-code, API-centric platform makes the loyalty program experience fully ... read more about Antavo

    Entry Level Price
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    100% in Customer Loyalty Software

    Features
    • Activity Tracking
    • CRM
    • Loyalty Cards
    • Loyalty Program
    • Referral Tracking
    • Rewards Management

    Key Details
    Industries
    • Apparel-fashion
    • Hospitality
    • Marketing-advertising
    • Restaurants
    • Retail
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    • Proprietary
    • Cloud Hosted
    • Web-based
    • Windows
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    • 24x7 Support
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  • Loop Loyalty

    Loopy Loyalty is the world's only web application to create and manage digital stamp cards for Apple Wallet and Android Pay. Design your cards online, send push messages to customers, capture transaction ... read more about Loop Loyalty

    Entry Level Price
    $15.00 Per Month
    Free Trial
    15 Days
    Pricing Type
    Flat Rate
    100% in Customer Loyalty Software

    Features
    • Activity Tracking
    • CRM
    • Loyalty Cards
    • Loyalty Program
    • Membership Management
    • Referral Tracking
    • Reporting and Analytics
    • Rewards Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Support
    • Chat
    Knowledge Base
    • Help Guides
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 15 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $15.00 Per Month
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Buyer’s Guide

Introduction to Buyer’s Guide For Customer Loyalty Software

Keeping the customers engaged with more connecting points can enable businesses to have longer journeys with them. It is also more challenging for companies to successively maintain the customer retention needs, constantly tap the untapped potentials, and generate value for the business. For those still struggling to thrive, now is the time to change your approach. The customer loyalty program or reward programs pose as a ripe opportunity for both consumers and companies. 

Loyalty programs have evolved over the years.  While they once existed simply to reward customers for purchasing goods at a store, this has been now carried out to retain customers for a longer haul.  It has changed in many ways- now; it is more about the target-specific loyalty program. Business organizations collect all the information about the customers’ preferences first and then design the loyalty programs.  It has not just changed in its strategies but also in its approach. Customer loyalty software is the latest game-changer for business enterprises planning to implement a successful customer loyalty program.  It allows them to manage various types of loyalty programs and align them with the organization’s goal.  It helps them to save a lot of money and time that they usually invest in acquiring customers through traditional marketing techniques. They can even monitor the customer loyalty program to ensure it is behaving as per the set goals.  Business enterprises can reap many such advantages through Customer Loyalty Software; all they have to do is to choose the right customer loyalty software.

This buyer guide on customer loyalty software is intended to help business organizations to understand the customer loyalty software from various dimensions. The guide discusses the important topics such as price, features, benefits, future trends, etc., of the customer loyalty software.  All this information could prove vital for business owners while finalizing the best customer loyalty software for their organization.

Why Does Customer Loyalty Program Matters For Business?

In one of the studies conducted by the Washington University in St. Louis the researchers have concluded that the Loyalty Program plays a critical role in retaining customers.

It is natural that most organizations focus on their existing customers for new sales. However, loyal customers not only spend more but also act as brand advocates. Hence, the majority of the organizations are considering customer loyalty programs as their top priority. As per one of the survey report, businesses worldwide spend around 75 billion U.S dollars on customer loyalty management.  It clearly indicates the value of a customer loyalty program in the success of business enterprises. A well-designed loyalty program can attract the most valuable customers and helps businesses save costs on acquiring less valuable customers.  Loyal customers tend to develop strong bonds with the business enterprise offering them gifts and discounts.  A loyalty program is a great way to express gratitude to loyal customers, and over the long run, it could bring more benefits to the organization. Loyal customers are like a magnet that draws new customers with their recommendations. 

What Are the Elements that Drive Customer’s Loyalty?

  • Personalized customer service
  • Emotional bonding with brands
  • Customer satisfaction
  • Convenience to use loyalty program
  • Brand reputation

What Are the Common Challenges that Business Enterprises Face With the Customer Loyalty Program?

  • Rewarding loyalty sufficiently: Customer loyalty programs help business enterprises retain customers, but they can only give positive results when executed properly.  A loyalty program can range from offering a discount on products to redeeming gift vouchers.  If business owners do not know which loyalty program can result in maximum customer retention, they could lose time and money.  It is a big challenge for business owners to identify the right royalty program and target them accordingly.
  • Measuring loyalty across all sales channels:  Organization must identify the sales channels that show higher or lower response rates for the loyalty programs. It helps organizations to know whether their objectives are met and customers are satisfied.  Based on these data, they can improve their loyalty program. However, the legacy system does not give a clear picture of the loyalty program's success and lacks in monitoring the loyalty program across all channels.
  • Lacks customer management:  Business owners need to track their loyal customers' buying history and habits for an effective loyalty program.  It gives them a better understanding of their liking and based on which they can design the loyalty program. However, organizations that do not have a proper customer management system cannot track their customers, resulting in an ineffective customer loyalty program.
  • Budget allocation:  A customer loyalty program built without any set goals or targets often leads to financial loss.  Business owners cannot estimate the exact amount of budget required for executing a customer loyalty program.
  • Rigid reward structure:  Another challenge with the customer loyalty program is the rigid reward structure.  In desperation to engage the customers, sometimes business owners design a customer loyalty program that is complex and irrelevant.  Complex and rigid reward structure not only disappoints the customers but also spoils the brand reputation.   

What Is Customer Loyalty Software?

Customer loyalty software is a tool that assists business owners to reward their loyal customers and increase the customer retention rate. They can use customer loyalty software to set up various loyalty programs such as discount offers, cashback, gift vouchers, etc.  It helps them to track the rewards histories, set up a loyalty program, build a centralized repository, etc.

Various loyalty programs that users can exercise through top loyalty software include free shipping, discounts on products, earn free points for every purchase, referral benefits, points that never expire, benefits based on tier levels, access to a limited product, etc.

How Customer Loyalty Software Can Aid Businesses In Retaining Customers?

A customer loyalty program is one of the most familiar strategies for retaining customers.  However, the customer loyalty program should be planned and executed properly; otherwise, it can backfire. It provides a centralized system to create and manage various customer loyalty programs.  It means the business owners can engage customers in a myriad of ways and enhance the customer retention rate. In addition to that, it helps to check the performance of the loyalty programs, keep track of customer data, and give insights about customer’s behavior. These insights help business owners to adjust loyalty programs to engage customers in a better way.  It can even help to attract new customers by offering huge discounts on their first purchase.  Digital media has further helped to reach customers through various channels and enables them to take benefits of the customer loyalty program. If customers are part of a referral program, the software tracks the referrals automatically and redeems the surprise gifts.  It instills a positive image about the brand, and customers are encouraged to refer service to other customers. Some software supports multiple languages, making it easy for business owners to design loyalty programs in the local language.  It helps local customers to take advantage of the loyalty program, and there are more chances that customers retain the services.

Customer loyalty software overall helps businesses to design loyalty programs specific to their customer base and marketing objectives. It provides the platform for business growth, and to understand how it does; users should tap on the benefits of customer loyalty software.

What Are the Benefits of Customer Loyalty Software?

  • Increased market share: The secret to successful business lies in delivering a good customer experience and retaining the customers.  Top loyalty software enables users to extend their market share by attracting customers through loyalty programs.  It can accelerate the business marketing strategies and make the customer feel valued. It reduces the marketing efforts and does not irritate customers with the forced marketing tactics.
  • Increase customer response:  Business enterprises invest in various marketing strategies, and after years of hard work, they can gain customer’s attention.  By selecting the top customer loyalty software, the business enterprises can push various customer retention programs and increase the customer’s response rate.  Instead of creating a general marketing campaign, they can create offers or loyalty programs that are targeted to specific customer’s interests.
  • Customer-centric:  Most businesses put all their efforts to beat their competitors and less on their customer’s needs.  It is less likely that by beating the competitors’ marketing strategy, the business owners can get an advantage over their customers. Instead, if they have the right customer loyalty software that can push loyalty programs based on customer requirements, then enterprises have more chances to win the customers and stay ahead in the game.
  • Create brand value:  A valued customer not only can boost the revenue but also can increase the brand reputation. They share their experience among their friends, families, or community on the social media platform.  It helps brands to make their presence more prominent in the market and create brand value. They can even reward such customers by sending gift vouchers or extra points for referring someone to the brand.
  • Long-term customer relationship: Most customers today appreciate the personalized experience, and top loyalty software can well assist business enterprises in delivering the personalized experience.  By offering rewards and cashback, the customers can feel valued and show more confidence in the company’s product.  It eventually helps them to strengthen customer-client relationships and build long-term companionship.
  • Data-driven approach:  By using the best customer loyalty software solutions, users can gather all important data related to customer’s behavior.  Based on the data, they can accurately estimate the customer’s needs and necessities. Users can use this data to develop various customer loyalty programs and increase the customer retention rate.   They can have better ROI on their customer retention programs.
  • More room for experiment: Business enterprises can offer a diverse loyalty program to attract customers.  It provides room for the organization to experiment with various loyalty programs and try new ways to drive customers. They can get more options such as discount cards, gift coupons, membership discounts, etc., to please their valuable customers.

Time-Saving Features of Customer Loyalty Software

  • Rewards and incentive engine
  • Paid membership program
  • Social and behavioral loyalty program
  • Receipt scanning
  • Support Omni-channel loyalty
  • Reporting and data analytics
  • Fraud prevention and security
  • Payment checkout
  • Automation
  • Integration

What Are The Factors to Consider While Purchasing Customer Loyalty Software?

  • Data analytics: Data analytics is an important element of customer loyalty software.  To ensure that the customer loyalty program is meeting the business goals it is necessary to monitor the performance of the program.  It is impossible to track the performance of loyalty programs without having the data analytics feature.  It is recommended that users choose the customer loyalty software that supports the data analytics feature.
  • Third-party tool integration: Third-party tool integration is essential for a customer loyalty software.  Business organizations can derive more advantage from the customer loyalty software if it integrates with other software such as POS.  It can gather more data about customers, and it can release more exciting offers for the customers.
  • High-security measures:  Software that deals directly with customer information always remains on the radar of hackers.  It is necessary that the customer loyalty software implements high-security measures and a data-backup facility to secure the customer’s data.   
  • Support mobile apps:  Customer loyalty software that supports mobile apps can bring more value to the business in increasing their customer. It also gives flexibility to customers to avail the offers when and where required.   
  • Support omni-channels: Organization presence on various social media platforms can gain customers more attention. By adopting an omni-channel strategy for a loyalty program, an enterprise can reach more customers in less time.  It is recommended that the best customer loyalty software supports omni-channels.
  • Technical support:  Top customer loyalty software should be capable of handling the end number of customers and push various loyalty programs.  For its smooth functioning, it is necessary that there are no technical glitches and it has low downtime.  The top customer loyalty software must have strong technical support to deliver a great customer experience.
  • Rewards customization:  Flexibility to customize the rewards system expands the scope of customer engagement. The customer loyalty software that engages customers in a specific way can add more value.  

How Secure Is Customer Loyalty Software?

Customer loyalty software is absolutely secure to use.

Customer loyalty program is popular among customers and businesses, but there is one more group that keeps a close watch on the customer loyalty program – hackers.  Customer loyalty software holds sensitive information about the customers, and it can become an easy target for hackers.  However, customer loyalty software follows robust security measures to eliminate security threats.  Customer loyalty software that issues loyalty cards generally uses one-time passwords. They even implement permission-based access to stop unauthorized access.  For data backup, they often have backup servers that ensure that there is no data leakage.  Some software vendors also follow strict fraud measures such as e-mail anti-fraud options or double-opt-in verification to confirm the identity of the participant. All such security measures make it difficult for hackers to intrude on the information/data available on the dashboard of the customer loyalty software. 

Latest Trends In Customer Loyalty Software

  • Third-party offerings:  Technology has been helping businesses to understand their customers and their preferences better. This facility is proving very helpful in designing a target-based loyalty program.  Businesses are now offering better deals to their customers through third-party offerings. In order to give the best experience to customers, businesses are working with other companies. The third-party offering is gradually becoming the trend in the customer loyalty program, and in the coming years, it is expected to grow rapidly.
  • Gamification:  Gamified loyalty programs encourage customers to become part of the loyalty program in a fun way.  Organizations use gamification such as prize wheels, quizzes, scratch cards, etc., to engage customers. Gamified loyalty programs are already implemented by businesses, and it is going to remain as one of the favorite ways to please customers.
  • Instant gratification: A loyalty program that triggers instant gratification can aid in enhancing customer retention.  They can build a memorable relationship by rewarding them immediately after the purchase. Real-time offers can drive instant gratification, and in the future, business owners can focus more on offers and deals that can bring instant gratification.

What Is The Average Cost of Best Customer Loyalty Software?

The average cost of the best customer loyalty software could be anywhere from $15/month to $149/month. The software price could vary based on the features, deployment, numbers of campaigns, and member access.  Some software vendors also offer free customer loyalty software but it comes with limited features.

  • Best customer loyalty software for startups and small businesses:  Startups and small businesses who have limited numbers of customers, cannot afford to lose their customers.  Customer loyalty software is the best way to engage and retain customers; however, they also have to see that the software meets their budget criteria.  Loop Loyalty at a price of $18/month can be a good pick for the best customer loyalty software for small businesses and startups. The software provides digital stamp cards for customers to collect rewards or points. It allows them to send targeted messages straight into their smartphone, and it is easy to set up. The customer loyalty software envelops all the features that small businesses and startups require to engage their valuable customers. The software offers a free trial. SweepWidget at a price of 29/month is another exceptional customer loyalty software for small businesses and startups.  Users can quickly enhance their footprint on social media as it supports almost all social media platforms.  Besides that, it provides users with a wide spectrum of loyalty programs to engage their customers, which is usually difficult to get at this price. Other customer loyalty software for small businesses and startups include InsightJet, Loyverse, Loyera, etc.  Some of these software vendors offer free customer loyalty software with limited features for startups and small businesses.
  • Best customer loyalty software for mid-size and large scale businesses: Mid and large-scale businesses require customer loyalty software that caters to a huge customer base, increases their customer retention rate, and saves their time for sales and marketing. Swiftic at a price of $57/month, is the best customer loyalty software for mid-size and large-scale businesses.  The software gives detailed insights about the customer activity and based on which business owners can create marketing campaigns. Some additional features such as free web support, batch import functionality, and developer API are key attractions of the software.  The software offers a free trial. If users are keen on setting up unlimited incentive campaigns and advanced marketing capabilities, then Preferred Patron at a price of $79/month is an ideal option. The software is scalable and also supports accessories such as kiosks, plastic cards, scanners, etc.  Voucherify, Loyaltygator, Womply, etc, are few other options.  For large-scale businesses, high-end loyalty software such as Vyper $149/month can be the right pick of customer loyalty software.  Other tools that fall in the same slot include InviteReferrals and Pleasepoint.
  • Free and open source customer loyalty software:  Free and open source customer loyalty software allows users to configure the software features for its better performance. Free and open source customer loyalty software does not bear any software development costs, and it can be freely distributed.  These attributes of free and open source customer loyalty software make them a natural choice for startups and small businesses.   

Why Refer to Goodfirms' List of Best Customer Loyalty Software?

GoodFirms is a top-class review and rating platform for IT solutions.  It has been listing software solutions for various organizations and sectors. GoodFirms team follows a proven method to list the best software solution on the portal. This makes it easy for customers to filter software solutions that match their business requirements and save their valuable time. Customers can compare software solutions on parameters such as pricing, features, deployment, services, etc.  GoodFirms team ensures that customers have access to the best software solution for their business.   

Conclusion

In the last couple of decades, entrepreneurs are reinventing the business models that don’t just survive but grow exponentially. The key to this lies in delivering the best customer experience and retaining loyal customers. The old pattern for customer retention does not make sense in the modern marketplace, which is highly competitive and diverse.  Customers are also becoming choosy about the products and customer service. Besides delivering quality products and services, business owners need to keep customers engaged with the exciting offers and deals. Customer loyalty software can be quite helpful in strategically planning and executing the customer loyalty program.

Customer loyalty software can help the organization to enhance its revenue and reduce its marketing efforts.  They can involve customers through different tiers of a customer loyalty program and build a long-term partnership with their valued customers. If your business organization seeks to leverage the benefits of a customer loyalty program but is confused to choose one, then do not miss checking the list of best customer loyalty software prepared exclusively by the GoodFirms’ team.

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