WhyIQ

WhyIQ is a Predictive Behavioral CRO platform built for digital agencies, CRO freelancers, and conversion consultants. It replaces the 2-hour manual heuristic audit that agencies have charged $500-2,000 for, and turns it into a 2-minute, research-grade scan you can run before the first client meeting.

The audit replacement. Paste a client's URL. WhyIQ runs 50 behavioral simulations on the page, drawn from 21 distinct visitor archetypes, each with independent probabilistic modifiers across 6 dimensions: time pressure, distraction, cognitive overload, fatigue, trust state, and emotional register. Every simulation has calibrated traits including attention span, trust threshold, persuasion resistance, and frustration compounding. The engine is calibrated against 108 peer-reviewed papers in cognitive psychology, dual-process theory, and trust formation, with 89.5% validated accuracy across production scans of 250 live websites.