SEO Agency in India

Accrue SERP is an innovative, outcome-based SEO agency established in the year of 2024 in Gurugram, Haryana, India. The agency is dedicated to prioritizing business growth metrics such as leads, conversions, and sales over traditional SEO metrics like traffic and keyword rankings. This approach ensures that clients receive tangible business results from their SEO efforts.

Key Services

Accrue SERP offers a comprehensive suite of services aimed at improving clients' online presence and driving business growth:

  1. SEO Site Audits

    • Conducting thorough analyses of websites to identify SEO strengths and weaknesses.
    • Providing actionable recommendations for improvement.
  2. Link Building

    • Implementing active and passive link-building strategies to boost domain authority and search engine rankings.
  3. Content Briefs and Training

    • Creating detailed content briefs to guide content creation.
    • Offering training for SEO and content writers to ensure alignment with SEO best practices.
  4. Monthly SEO Retainer Services

    • Providing ongoing SEO support and strategy implementation.
    • Retainer services start from $1,000 per month.
  5. Keyword Research

    • Identifying high-business value keywords to drive relevant traffic and conversions.
  6. Data-Driven Content Strategy

    • Developing content strategies based on data analysis to achieve measurable results.

Vision

Accrue SERP envisions transforming how businesses perceive and benefit from SEO by focusing on metrics that directly impact business growth. Their goal is to:

  • Shift the emphasis from traditional SEO metrics to business outcomes like conversions and sales.
  • Implement strategies that drive high-quality, relevant traffic leading to increased leads and conversions.
  • Partner with clients who have a clear market and audience, a long-term vision for SEO, and a willingness to invest in their online growth.

By maintaining this focus, Accrue SERP aims to deliver substantial and measurable growth for its clients, ensuring that SEO efforts contribute directly to their overall business success.

Certifications/Compliance

Great Place To Work
India India
House no. 23, Swaroop Garden, Sector 105, Gurgaon, Haryana 122001
8017532117
NA
2 - 9
2024

Service Focus

Focus of Digital Marketing
  • SEO Services - 30%
  • Content Marketing - 30%
  • Email Marketing - 20%
  • Search Engine Marketing - 20%
Focus of Business Services
  • Content Management - 100%
Focus of Writing Services
  • Content Writing - 100%

Industry Focus

  • Education - 25%
  • Enterprise - 24%
  • Real Estate - 18%
  • E-commerce - 18%
  • Business Services - 15%

Client Focus

45% Small Business
35% Medium Business
20% Large Business

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Client Portfolio of Accrue SERP

Project Industry

  • Business Services - 50.0%
  • Education - 50.0%

Major Industry Focus

Business Services

Project Cost

  • Not Disclosed - 100.0%

Common Project Cost

Not Disclosed

Project Timeline

  • Not Disclosed - 100.0%

Project Timeline

Not Disclosed

Portfolios: 2

KeeVurds

KeeVurds

  • KeeVurds screenshot 1
Not Disclosed
Not Disclosed
Business Services

Challenges Before Working With Accrue Serp
When we started working with the website, they didn’t had a clear strategy in mind, and also the content plan was also not in a perfect manner.

After our initial discussion, we finalised a few main segments that we wanted to focus on. Also, for each of the segments, we planned a complete content plan along with other strategies including outreach, brand building, content publishing, and more

Results we achieved ⭐
Scaled the organic traffic from 0 to 150.000/Month
Allowed them to generate 150+ Leads a month 
Helped startups generate revenue from KeeVurds through multiple sources.

Here is the complete process that we followed to scale the startup media platform:

1. Market Research
We started our process with complete market research based on our initial discussion with the client. 

Through our research, we found a number of gaps in their content strategy, new audiences, and multiple issues in the approach they were focusing on.

2. Content Strategy
Once the research was completed, we started planning content for each segment and also prepared multiple SOPs for each of the content types that we will be publishing on the website.

Here are a few segments that were finalised:

Agency Directory: A place to list agencies under various categories.
Startup Stories: A place where success stories and funding updates are shared.
Case Studies: A place where case studies from leading agencies and freelancers were shared.
D2C Directory: A place where growing D2C brands are listed and featured.
Business Blog: A place where in-depth guides related to the business world are published.
3. Setting Up Processes
For each segment, we prepared in-depth processes with all the required details for the team. These processes included everything right from email templates to survey forms required to take details from businesses.

4. Content Creation & Publishing
We researched topics and keywords for the blog segment and created content briefs for the writers. Every month around 7-8 articles were published on the website.

Apart from that, 1-2 startup stories were published every week and they were repurposed on various other platforms.

4. Off-page SEO
While focusing on the on-page and technical sections, we also focused on the off-page SEO process to get high-quality and authoritative links.

We worked on:

Quality guest posts with research-based content
Outreach-based backlinks for editorial backlinks
Publishing link-worthy articles to receive high-authority natural links.
Used platforms like Featured and HARO to receive editorial backlinks

Codegnan.com

Codegnan.com

  • Codegnan.com screenshot 1
Not Disclosed
Not Disclosed
Education

we had the strat the SEO strategy from zero level. This includes:

Planning the website architecture
Planning course pages
Planning local backlinking campaigns
Redesigning the UI/UX of landing pages and blog articles

1. Market Research
We started our consultation process by understanding their target market and why they were not able to connect with the right audience.

Insights from the research allowed us to understand the major issues with their business model and what alternative approach we can work with.

2. Pivot Strategy

Based on our research, we strategized the pivot strategy and suggested the following changes to the team:

For the Indian market, a fully managed service model would be better instead of a mediator model for the content industry.
A team of in-house and contract-based freelance writers will be created to provide high-quality services.
The content process will also include editing and SEO-optimization activities to deliver publish-ready content.
The team accepted the suggestions and we helped them shift to the pivot in a few weeks.

3. Setting Up The Website
As we rebranded into a different brand and business model, we shifted from a custom-coded platform to WordPress. The service offerings were clear and simple and thus WordPress felt like a better option.

After setting up the basic pages, we also prepared the guidelines for:

Service Pages to list down various services
Location pages to target different locations
Industry pages to target different industry-related queries
Knowledge base to share short knowledge bytes and myth-busters
Resources segment to share free resources for lead generation
4. Content Creation & Publishing
For all the website pages and blog articles, we prepared in-depth content briefs having actionable strategies for the team to work on. This allowed the team to set up 40+ landing pages and 7-8 articles a month.

5. Off-page SEO
With the ongoing publishing of content and service pages, we also worked on various off-page strategies to generate quality backlinks.

We worked on:

Quality guest posts with research-based content
Outreach-based backlinks for editorial backlinks
Publishing link-worthy articles to receive high-authority natural links.
Used platforms like Featured and HARO to receive editorial backlinks
Published Startup stories on various platforms to attract genuine links and mentions
6. Lead Generation
Each and every landing page was optimized for lead generation. The pages had three lead generation forms as shared below:

A form in the hero section to take content requirements.
A form in the middle of the page to let users download samples by providing their details.
A form at the very end with some USPs and a free consultation CTA.
Apart from that, every blog had CTAs and in-line resources attached to generate leads from organic visitors. 

This allowed them generate quality leads on a consistent basis.

What we did
Here’s a quick overview of tasks that we implemented:

1. Strengthening the Website’s Foundation
Created the money pages (service/course)
Fixed the on-page optimization
Invested in custom schema
Worked on the UI/UX of the pages
2. Starting the Backlink Campaign with the Homepage 
We have started the website’s backlink campaign with the homepage. We acquired strong backlinks to the homepage to pass the PageRank from the homepage to our key money pages. 

This way, even without page-level backlinks, the homepage authority adds some value to these pages, given a solid internal linking structure.

3. Ensuring GMB and NAP Citations for Local SEO 
As this business operated in three different cities of India, we created numerous NAP citations for these locations from the beginning. These backlinks don’t directly help rank the service pages but act as trust signals in search engines and add local relevance.

4. Starting Blog Content with BOFU Stage
Our content strategy started with the blog content with the BOFU stage. We began the blog content strategy by covering the BOFU topics first. 

5. Working on Service Pages’ Ranking One by One

We have worked on ranking the service pages one by one. In the second phase, we started our link-building strategy (including paid content collaborations). 

We created a sheet listing the key pages we should rank on the first page and their respective current ranking positions. 

We then tracked the ranking position after executing backlinks. 

Instead of targeting all pages at once, we started creating links for 1-3 pages at a time, helping us stay focused and create more quality backlinks than our competitors.