Action Digital Marketing

Project: Protocol Painting Digital Transformation Client: Protocol Painting (Andrew 'AJ' La Trobe) Location: Somerset, Northwestern Tasmania Industry: Professional Painting Services Project Start: March 2025

Project Overview: Implementation of the PAINT™ Method digital marketing system for Protocol Painting, transforming their online presence and lead generation capabilities. This comprehensive solution aims to establish Protocol Painting as the premier painting service provider in northwestern Tasmania.

Client Background:

• Established 2019
• 11 years industry experience
• Services: Residential, commercial, and specialized painting
• Service Area: Northwestern Tasmania (Somerset-based)
• Notable Projects: Hospitals, schools, Novotel development
• Current Team: 2 painters (including apprentice)

Implementation Scope:

1. Digital Foundation Setup

• Website development with optimized service pages
• Google Business Profile optimization
• Social media platform establishment
• Review generation system implementation
• Lead capture form integration

1. Content Development

• Service page copywriting (12 core services)
• Meta descriptions and titles
• Location-specific content
• Project showcase materials
• Team and about us content
• Customer testimonial integration

1. Local SEO Implementation

• Local keyword optimization
• Service area targeting
• Google Business Profile enhancement
• Citation building
• Review management system

1. Social Media Strategy

• Platform setup (Facebook, Instagram)
• Content calendar development
• Community engagement guidelines
• Before/after project showcase strategy
• Local community involvement highlighting

1. Lead Generation System

• Contact form optimization
• Quote request process streamlining
• Lead qualification system
• Follow-up automation
• Client communication templates

1. Quality Assurance

• Mobile responsiveness testing
• Load speed optimization
• Cross-browser compatibility
• Form functionality verification
• Tracking implementation

1. Training and Support

• Platform management training
• Content update guidelines
• Lead response protocols
• Review management procedures
• Ongoing support structure

Key Deliverables:

1. Fully optimized website
2. Comprehensive Google Business Profile
3. Active social media presence
4. Lead generation system
5. Review management system
6. Content management training
7. Analytics and tracking setup

Success Metrics:

• Increased qualified leads
• Enhanced online visibility
• Improved conversion rates
• Greater market presence
• Streamlined lead management
• Positive review generation
• Higher engagement rates

Timeline:

• Initial Setup: 2 weeks
• Content Development: 2 weeks
• Platform Integration: 1 week
• Testing and Optimization: 1 week
• Training and Handover: 1 week

Unique Considerations:

• Focus on northwestern Tasmania market
• Emphasis on quality over quantity messaging
• Integration of local community involvement
• Highlight specialized services (cement painting, commercial projects)
• Showcase major project experience
• Family-business values integration

Long-term Objectives:

• Establish Protocol Painting as the leading painting service in northwestern Tasmania
• Create sustainable lead generation system
• Build strong online reputation
• Develop consistent brand presence
• Support business growth objectives
• Enable scalable marketing processes

Ongoing Support:

• Monthly performance reviews
• Content updates and optimization
• Strategy refinement
• Platform monitoring
• Lead quality assessment
• System optimization

This project leverages Action Digital's 15+ years of digital marketing expertise to implement the proven PAINT™ Method, creating a comprehensive digital presence that aligns with Protocol Painting's quality-focused approach and growth objectives.

Pittard Painting Digital Transformation - PAINT™ Method Implementation

Pittard Painting is an established painting business based in Broome, WA, servicing the entire Kimberley region including Kununurra, Derby, Fitzroy Crossing, and Halls Creek. Led by Ash Pittard, who started his apprenticeship in 2005 and founded the business in 2016, they specialize in residential, commercial, roof painting, and epoxy flooring services.

Project Scope: Implementation of Action Digital's proprietary PAINT™ Method to establish a comprehensive digital presence and lead generation system tailored for the painting industry.

Key Components:

1. Digital Foundation Setup

• Website optimization focusing on service-specific pages for each location
• Google Business Profile optimization for maximum local visibility
• Social media platform establishment (Facebook, Instagram, LinkedIn)
• Review collection and display system implementation
• Lead capture and nurturing system setup

1. Content Development

• Location-specific service page creation
• Before/after project galleries
• Client testimonial collection and presentation
• Educational content about painting services
• Climate-specific painting solution information

1. Lead Generation System

• Implementation of Digital Health Check lead magnet
• PAINT™ Method eBook customization for Pittard Painting
• Development of 0-14 day email nurture sequence
• Quote request system optimization
• Lead qualification automation setup

1. Local SEO Implementation

• Location-specific keyword optimization
• Google Business Profile management
• Local citation building
• Review generation system
• Location-specific landing pages

1. Social Media Strategy

• Content calendar development
• Before/after project showcases
• Team and process highlights
• Educational content series
• Community engagement plan

1. Marketing Automation

• Lead scoring implementation
• Automated follow-up sequences
• Quote request processing
• Appointment scheduling system
• Customer feedback collection

1. Reporting and Analytics

• Google Analytics 4 setup
• Conversion tracking implementation
• Lead source attribution
• ROI monitoring
• Performance dashboard creation

Unique Considerations:

• Focus on climate-specific painting solutions for the Kimberley region
• Seasonal business considerations (May-October Broome Billfish Charters)
• Multi-location service area targeting
• Integration with existing business processes
• Mobile-first design for field operations

Expected Outcomes:

• Increased qualified lead generation
• Improved conversion rates
• Enhanced online presence
• Streamlined operational processes
• Stronger market positioning
• Better customer engagement
• Increased revenue potential

Timeline:

• Month 1: Foundation setup and system implementation
• Month 2: Content development and optimization
• Month 3: Lead generation system activation
• Month 4-6: Optimization and refinement

Investment: [To be customized based on selected package and services]

Success Metrics:

• Lead generation volume
• Cost per qualified lead
• Conversion rates
• Geographic coverage
• Revenue growth
• Customer satisfaction scores
• Online reputation metrics

Ongoing Support:

• Regular performance reviews
• Strategy adjustments
• Content updates
• System optimization
• Technical support
• Analytics reporting

This comprehensive digital transformation project will position Pittard Painting as the dominant painting service provider in the Kimberley region, leveraging Action Digital's proven PAINT™ Method to drive sustainable business growth.

Project: Website Development & Content Creation for Meticulous Painting SA Client: Mohamed Sylla Website: meticulouspainting.com.au

Scope of Work:

• Created a professional service-focused website targeting the City of Playford area
• Developed optimized content for key service pages:
  • House Painting Services
  • Interior Painting
  • Exterior Painting
  • Venetian Plastering
  • Commercial Painting

Key Deliverables:

1. Service Pages Content:

   • Crafted detailed, SEO-optimized content for each service
   • Included clear value propositions and service benefits
   • Integrated local area targeting for Blakeview, Munno Para, Davoren Park & Craigmore
   • Added calls-to-action focused on quote requests

2. Technical SEO Elements:

   • Created meta titles and descriptions for all pages
   • Optimized content structure with proper H1-H6 hierarchy
   • Incorporated local SEO elements for City of Playford targeting

3. Professional Credentials Integration:

   • Highlighted Mohamed's Venetian Plaster certification
   • Emphasized SA painting license and insurance coverage
   • Incorporated interior decorating expertise
   • Featured business operating hours and free quote offerings

4. Local Market Focus:

   • Targeted content for South Australian market
   • Emphasized service area coverage in City of Playford
   • Integrated local suburb targeting