Adsify Technologies

The Problem:

The brand had an objective of sales growth. Their sales had plummeted to half after the second wave of COVID in 2021. They wanted to ensure their ad spends ratios remain the same and wanted to grow their sales by 50% in 3 months.

The Solution:

We leveraged seasonal trends by shifting our advertising efforts towards promoting the gardening products during the peak gardening season in India. This targeted approach allowed us to optimize ad spend, maximize visibility for the desired brand, and capitalize on increased customer demand for gardening products through full-funnel advertising using SP, SB, SBv and SD.

Moreover, we started investing more on Brand Store and Defence campaigns to drive cross/up sell for the brand.

Results:

This led to an increment of 70% in sales within 3 months at an ACoS of 25%.

Objective:

The brand partnered with us in May 2022 with an objective of sales growth. Their sales stagnant at 40L per month since Jan 2022. They wanted to ensure their ACoS to remain below 20% and TACoS below 11% while looking for a 25% Sales growth Month-on-Month.

Solution:

We leveraged Brand Analytics and PI Insights to find out top trending category keywords wherever brand’s “Share of Voice” was low. 
We created a mix of SP, SB, SBv and SD campaigns using keyword and product targeting to target the user across their customer journey for these keywords. This helped in increasing the Share of Voice of the brand in wireless chargers and and phone holders by almost 3X.

Results:

This led to:

An increment of 31% in sales within 2 months at an ACoS of 21%.90% growth in wireless chargers and 120% growth in phone holders.
Here's what Baljinder from Skyvik has to say about us: