Affinity Data

Affinity Data is a South African direct marketing and data solutions company based in Johannesburg, specializing in lead generation, marketing databases, and customer data management. The company states that it has more than 20 years of experience in sales and marketing and provides data-driven solutions designed to help businesses reach the right prospects, improve campaign efficiency, and increase revenue.

Its services include B2B and B2C Lead Generation, Consumer and Business Mailing Lists, Marketing List Rentals, Database Management, Data Enrichment and Record Completion, Market Segmentation, Telemarketing Leads, SMS and Email Marketing, and Direct Marketing Campaigns. Its databases can be segmented using factors such as industry, business size, job title, geography, demographics, income, buying behavior, and other market characteristics.

Affinity Data serves businesses across South Africa and has worked with organizations including Old Mutual, Toyota, AIG, Mahindra & Mahindra, BMW, and Daimler. The company emphasizes data quality, regularly updated databases, targeted marketing, and compliance with South Africa's direct-marketing and data-protection requirements.