AM Web Insights Pvt. Ltd.

Nikitas Simion was facing a critical online reputation issue. More than 15 negative backlinks appeared prominently on Google’s search engine results pages (SERPs), with many ranking within the top 25 results for searches of their name. These links contained misleading and potentially damaging information, posing a serious threat to both personal and professional credibility.

Our Approach

To address this challenge, we designed and executed a tailored Online Reputation Management (ORM) strategy that included:

• Advanced Content Suppression: Applied suppression techniques to reduce the visibility of harmful search results.
• Content Diversification: Developed and promoted high-quality, positive, and authoritative content across multiple digital channels.
• Authority and Trust-Building: Strengthened the client’s online presence through the creation of credible assets and strategic branding initiatives.
• Targeted SEO Campaigns: Implemented technical and on-page SEO tactics to elevate positive content above negative backlinks.
• Continuous Monitoring and Adaptation: Closely tracked SERP movements over a 6‑month period, aligning strategies with Google algorithm updates to ensure long-term success.

Results Achieved (6-Month Period)

• Suppression of Negative Content: All harmful backlinks were pushed beyond the 30th position on Google SERPs, effectively clearing the first three pages of search results.
• Restoration of Online Reputation: The client’s name searches began showcasing positive and credible content, significantly improving their digital image.
• Sustainable Outcome: Continuous monitoring confirmed that negative content remained suppressed, maintaining a clean and trustworthy search presence

Simla Mandi Good Transport Co. was experiencing significant challenges with its Google Business Profile. The profile remained unverified, with multiple inaccuracies in core business information, including address and contact details. In addition, the presence of duplicate and fraudulent business listings diluted the brand’s credibility and hindered customer trust. These issues collectively led to low search visibility, limited customer engagement, and a decline in inbound calls.

Our Approach

To address these challenges, we implemented a structured and systematic solution:

1. Profile Verification and Correction – Verified the client’s official Google Business Profile and updated all business details, including address, contact number, and service descriptions.
2. Removal of Duplicate Listings – Identified and eliminated fake or duplicate business profiles that were negatively impacting the client’s brand reputation.
3. Profile Optimization – Enhanced the profile by incorporating relevant categories, detailed service offerings, high-quality images, and regular business updates to improve discoverability in local searches.
4. Engagement Strategy Implementation – Developed and executed strategies aimed at increasing direct customer engagement and inbound calls through Google Search and Maps.

Results Achieved (March 2025 – August 2025)

• Verified and Trustworthy Profile: The official business profile was authenticated and established as the primary source of accurate information for customers.

• Improved Local Search Visibility: Significant improvement in rankings on Google Maps and local search results, leading to higher brand visibility.

• Increase in Customer Calls: The business received 914 customer calls in a six-month period, as reported by Google Business Insights.

• Sustained Engagement Levels: Despite seasonal fluctuations in demand, call volumes remained consistently strong, reflecting steady local engagement and customer trust.

Coin Time ATMs sought to increase its local digital presence and attract more nearby customers to its Bitcoin ATM locations. Their goal was to drive organic traffic from users searching for convenient cryptocurrency solutions locally and translate that into higher footfall at their physical ATMs.

Objectives

• Enhance local search engine visibility for relevant cryptocurrency and Bitcoin ATM keywords.
• Optimize Google My Business (GMB) profiles for all ATM locations to improve local map rankings.
• Increase online engagement and trust leading to more visits and transactions.

Strategy

Local SEO Implementation

• Conducted comprehensive keyword research focused on localized queries such as “Bitcoin ATM near me,” “crypto ATM Denver,” and “buy Bitcoin locally.”
• Optimized website content, meta tags, and landing pages around these geo-targeted keywords.
• Built and managed local citations across relevant directories to improve domain authority and local search rankings.

Google My Business (GMB) Optimization

• Claimed and verified GMB listings for every Coin Time ATM location.
• Enhanced listings by adding up-to-date business hours, contact information, high-quality photos, and keyword-rich descriptions.
• Encouraged and managed customer reviews and ratings to boost local credibility.
• Utilized GMB posts to share announcements, promotions, and educational content on cryptocurrency.

Customer Engagement and Review Strategy

• Implemented a review generation strategy encouraging satisfied customers to leave positive feedback on GMB.
• Responded promptly and professionally to all reviews to foster community trust and engagement.

Performance Monitoring

• Set up Google Analytics and Google Search Console to closely monitor local traffic growth and user behavior.
• Tracked GMB insights such as searches, views, and customer actions to evaluate listing effectiveness.

Results

• Significant Increase in Local Organic Traffic: Targeted local SEO efforts led to a measurable rise in website visits from users in the vicinity of the ATM locations.
• Enhanced Local Map Visibility: Optimized Google My Business profiles ranked prominently in Google Maps and local search packs for key search terms.
• Improved Customer Interaction: Increased customer reviews and active management of feedback enhanced trust and brand reputation.
• Higher Conversion Rates: More online visitors translated into increased footfall and transactions at Bitcoin ATM locations.