Overview

About ANML

Founded in 2012, ANML (Animal) is a senior-led design agency for B2B, AI, and emerging technology companies. We design digital products, enterprise UX/UI, design systems, and brand systems for teams at ServiceNow, NetApp, Palo Alto Networks, Marvell, Zoom, Sitecore, Citrix and Autodesk — and for consumer brands
including Yummly, KitchenAid, Whirlpool, Ford, CNN and Bandai Namco.

Our work concentrates in three places: enterprise software and SaaS platforms where complex workflows have to become usable; AI products where the interaction patterns don't exist yet; and connected-device and IoT experiences where the companion app is the product.

Senior designers do the work end to end. Strategy doesn't get handed to juniors after the pitch.

Services:
Digital product design, enterprise and B2B UX/UI, AI and emerging technology interfaces, IoT and connected devices, design systems, web design and development, brand strategy and identity.

Results:
95% more demo clicks and a 39% lower bounce rate for ServiceNow; 3x engagement and 2x registrations for NetApp; 2x conversions in five months for Flock Safety; AI search visibility from #57 to #15 for Meltwater; 50m users at 4.8 stars for Yummly.

What clients say

Review Analytics of ANML

Every review is verified through Goodfirms before it's published.

5.06 Verified Reviews
Quality5.0
Schedule & Timing5.0
Communication5.0
Overall5.0
Review Summary
Summarized from 6 verified reviews · Updated August 2026
ANML is recognized as a collaborative design firm that combines strategic thinking with practical execution across web and digital projects. Clients consistently highlight their clear communication, responsive partnership approach, and ability to deliver work quickly without compromising quality. They demonstrate strong UX expertise and technical mastery, with a focus on elevating client vision and ensuring designs are implementable and performant. The firm earns trust for managing enterprise-level projects, managing timelines well, and producing work that delivers measurable business impact.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of ANML
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What reviewers mention most

Alex Lacerda
Alex Lacerda, Principal Product Designer | UX/UI Leader at Freelance & ConsultingVerified Review
Posted on Apr 30, 2026

Led Ernie Ball’s website redesign, improving UX, discovery, and visual quality.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Design

We partnered with ANML to enhance and modernize our digital experience while staying true to our brand’s identity. As a company with a long-standing presence in the music industry, it was important that any updates respected our heritage while improving usability and clarity. ANML approached the project by building on our existing design system and evolving it in a thoughtful and cohesive way. They focused on improving UX, content structure, and overall presentation, making it easier for users to explore our products and engage with the brand. Their team was collaborative, responsive, and detail-oriented throughout the engagement. They brought a strong balance of strategic thinking and design execution, helping us navigate decisions and refine the experience along the way. The final result is a more polished, intuitive, and modern digital experience that still feels authentic to who we are. ANML was a reliable and thoughtful partner, and we would highly recommend them.

John Infantino
John Infantino, CEO at Brand Vessel, Inc.Verified Review
Posted on Apr 28, 2026

Led major launches with ANML for a Fortune 100 client; their creative consistently elevated results

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web DevelopmentWeb Design

My overall experience working with ANML has been consistently high-level and results-driven. They show up with a clear point of view, move fast, and stay aligned without getting lost in unnecessary back-and-forth. Communication is sharp, timelines are respected, and when challenges come up, they solve them without drama. What I value most is that they don’t overcomplicate things, they focus on what actually works and execute at a level that reflects it. Across every project, they’ve been a reliable creative partner that makes the process smoother and the end result stronger.

Victoria Elizondo
Victoria Elizondo, Marketing Communications Manager at MarvellVerified Review
Posted on Apr 15, 2026

Reliable partner for enterprise web + digital brand work, with strong UX and the ability to ship.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web DevelopmentWeb Design

We partnered with ANML on an ongoing design retainer supporting Marvell’s enterprise website and digital brand work. They delivered fast-turn web and campaign assets and also helped modernize the digital language and UX of key site areas. When needed, they supported front-end implementation so updates shipped smoothly. They also brought structure and best practices for consistent brand execution across digital touchpoints. Organized process, clear communication, and consistently high-quality work.

Brian Witlin
Brian Witlin, CEO at YummlyVerified Review
Posted on Mar 25, 2026

Fantastic full stack design firm with direct impact on company’s category leading status

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Mobile App DevelopmentWeb DesignDigital MarketingBrandingEmail MarketingVideo Production

Working with ANML was one of the best decisions I made as CEO of Yummly. They are without question the premier creative and product design studio in the business. Over a decade, ANML was our indispensable partner, guiding us from an early-stage app to an industry-defining platform acquired by Whirlpool. Together, we built the product experience end-to-end—from brand and UX to forward-thinking features like intelligent meal planning and smart kitchen integrations. The results: tens of millions of users across iOS, Android, and Apple wearables, multiple Webby and W3 awards, and Editor’s Choice nods from both Apple and Google. Many design principles we pioneered together were even adopted into Apple and Google’s own design systems. ANML didn't just execute; they elevated our vision. Their design intuition, technical mastery, and integrity are unmatched. I would trust them with any project and highly recommend them to anyone wanting to build something exceptional.

Martha Niño
Martha Niño, CEO & Founder at The Martha Niño FoundationVerified Review
Posted on Mar 18, 2026

Working with ANML was exceptional—collaborative, responsive, and brought our vision to life.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web DevelopmentWeb DesignDigital MarketingBrandingEmail MarketingVideo Production

My overall experience working with ANML was exceptional from start to finish. They took the time to truly understand my vision, goals, and target audiences, and translated that into a website that feels both inspiring and highly functional. Their team was collaborative, communicative, and responsive throughout the process, making it easy to share feedback and see it thoughtfully implemented. They helped me understand how best to organize our content within the site so that it would flow and made key design decisions so that our site remained eye-catching yet also uncluttered. The end result exceeded my expectations—a polished, professional website that strengthens our credibility and supports our growth. We receive so many compliments on the beauty and user-friendliness of our site.

Aldo Bermudez
Aldo Bermudez, Senior Director, Digital Experience and GrowthVerified Review
Posted on Mar 17, 2026

Great partner and experience

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Design

ANML managed the project with clear structure, strong communication, and on‑time delivery across all milestones. They were highly responsive to feedback, adapted quickly as needs evolved, and made a complex PLG initiative feel efficient and well‑coordinated.

Focus

Service Focus of ANML

How the team's effort is distributed across services.

30%20%20%10%5%5%5%

Industries Focus

20%10%10%10%10%10%10%5%5%5%5%

Client Focus

Small Business25%
Medium Business50%
Large Business25%

The Positioning

AI Tools & Purpose

The stack the team uses to move faster.

Claude
Prototyping, research
ChatGPT
Research, draft copy writing
Selected Work

Client Portfolio of ANML

Where their work concentrates - by industry, budget, and timeline.

Project Industry

Healthcare20%
Consumer20%
Startups40%
Travel20%
Major industry focus
Startups

Project Cost

$100001 to $50000040%
$50001 to $10000020%
$10001 to $5000040%
Common project cost
$100001 to $500000

Project Timeline

1 to 25 Weeks80%
51 to 100 Weeks20%
Typical timeline
1 to 25 Weeks

Clients: 17

FordCNNWhirlpoolKitchenAidServiceNowGTs KombuchaNetAppSurvey MonkeyLogitechPalo Alto NetworksMarvellBandai NamcoBrunswickZoomSitecoreCitrixAutodesk

Portfolios: 5

Where we are

Locations (1)

Offices where ANML operates.

Headquarter
United States

United States

2570 N 1ST ST FL 2 #1036
San Jose, California 95131
669 444 0412