“Led Ernie Ball’s website redesign, improving UX, discovery, and visual quality.”
We partnered with ANML to enhance and modernize our digital experience while staying true to our brand’s identity. As a company with a long-standing presence in the music industry, it was important that any updates respected our heritage while improving usability and clarity. ANML approached the project by building on our existing design system and evolving it in a thoughtful and cohesive way. They focused on improving UX, content structure, and overall presentation, making it easier for users to explore our products and engage with the brand. Their team was collaborative, responsive, and detail-oriented throughout the engagement. They brought a strong balance of strategic thinking and design execution, helping us navigate decisions and refine the experience along the way. The final result is a more polished, intuitive, and modern digital experience that still feels authentic to who we are. ANML was a reliable and thoughtful partner, and we would highly recommend them.
