Result driven apps, websites, and brands for globally recognized companie

Founded in 2012, ANML(Animal) is an adaptive and forward-thinking studio dedicated to helping our clients grow and achieve measurable results. We partner with organizations of all sizes, from ambitious start-ups to globally recognized companies, to unlock their potential and drive meaningful impact.

We evolve with the ever-changing digital landscape, offering a comprehensive suite of services including web and app design, product interface design, branding, and full-stack development. Our senior-led team is committed to delivering world-class work efficiently and effectively, fostering strong partnerships through a collaborative process that prioritizes each clients unique goals while fueling growth and lasting success.

Notable past and current clients: Ford, CNN, Whirlpool, KitchenAid, ServiceNow, GTs Kombucha, NetApp, Survey Monkey, Logitech, 805 Beer, Palo Alto Networks, Marvell, Bandai Namco, Brunswick, Zoom, Sitecore, Citrix, Autodesk

Notable results:
ServiceNow: 50% increase in demo sign ups
NetApp: 3x increased engagment, 2x sign ups
Flock Safety: 2x conversions in 5 months
Yummly: 50m users, 4.8 stars

OUR SERVICES

Branding
We build digital-first brand systems that do more than look good. They unify teams, create emotional connection, and scale with you. Our systems are built for expression, consistency, and flexibility, giving your brand the tools to grow without losing its soul.

  • Strategy
  • Naming
  • Positioning
  • Logo & Identity
  • Copywriting
  • Brand Documentation


Web Design
A well-designed site is your brand's most powerful conversion tool. We build and optimize web experiences that drive real business results through a strategic and well informed design process.

  • Discovery & UX Mapping
  • Wireframes (Mobile + Desktop)
  • Responsive UI Design
  • Design System / Component Library
  • Front-end Development
  • CMS Integration
  • Motion & Microinteraction Design
  • Dev Handoff & QA Support


Digital Product Design
We design app experiences that users actually want to come back to. From onboarding flows to interface patterns, we ensure every tap and scroll is thoughtful, efficient, and unmistakably on-brand.

  • UX Discovery & User Flows
  • UX Design
  • UI Design
  • Design Systems
  • Motion & Microinteraction Design
  • Prototyping & Testing
  • Developer Handoff


Marketing
Sales Decks
Paid Media
Video
Emails
Social

United States United States
2570 N 1ST ST FL 2 #1036, San Jose, California 95131
669.444.0412
$150 - $199/hr
10 - 49
2012

Why ANML?

  • Strategic partner with senior led team
  • High end custom websites, apps, brands
  • Understanding of full customer journey

Service Focus

Focus of Web Design
  • Website - 15%
  • Landing Page - 5%
  • Corporate - 20%
  • Logo Design - 5%
  • User Experience - 15%
  • Digital Design - 10%
  • Graphic Design - 5%
  • Product Design - 20%
  • Motion Graphics Design - 5%
Focus of Mobile App Development
  • Android - 25%
  • Wearable Apps - 25%
  • React Native - 25%
  • Home Services App - 25%
Focus of Web Development
  • Wordpress - 25%
  • HTML5 - 25%
  • CSS - 25%
  • Sass - 25%
Focus of Software Development
  • ReactJS - 100%
Focus of Digital Marketing
  • Email Marketing - 25%
  • Branding - 50%
  • Video Production - 25%
Focus of E-commerce Development
  • Shopify - 100%
Focus of Advertising
  • Creative Agencies - 50%
  • Naming - 50%

Industry Focus

  • Enterprise - 20%
  • Automotive - 10%
  • Business Services - 10%
  • Consumer Products - 10%
  • Financial & Payments - 10%
  • Startups - 10%
  • Food & Beverages - 10%
  • Gaming - 5%
  • Healthcare & Medical - 5%
  • Real Estate - 5%
  • Other Industries - 5%

Client Focus

50% Medium Business
25% Large Business
25% Small Business

Review Analytics of ANML

3
Total Reviews
5.0/5
Overall Rating
3
Recent Reviews

What Users Say

Fantastic full stack design firm with direct impact on company’s category leading status
Brian Witlin
Brian Witlin , CEO at Yummly
Working with ANML was exceptional—collaborative, responsive, and brought our vision to life.
Martha Niño
Martha Niño , CEO & Founder at The Martha Niño Foundation
Great partner and experience
Aldo Bermudez
Aldo Bermudez

What Users Like The Most

  • What stood out most about ANML was their ability to combine strategic PLG thinking with highly practical, execution‑ready design.
  • clear communications, strong strategic design, partnership-oriented, strong project management, timeliness of project completion, creation of a scalable site to support future updates
  • • Unmatched design intuition and technical mastery • Relentless commitment to quality and execution • Elevates the client's vision instead of just taking orders • Proven strategic partner from startup to acquisition • End-to-end product, brand, and UX expertise • Builds award-winning, cross-platform applications • Pioneers design systems adopted by Apple and Google • Deeply trustworthy with exceptional integrity

What Users Like The Least

  • No major areas for improvements, great partner and would hire them again.
  • No major areas for improvement, the engagement was well‑run and met our expectations.
  • None

Detailed Reviews of ANML

5.0 3 Reviews
  • All Services
  • Web Design
  • Mobile App Development
  • Web Development
  • Relevance
  • Most Recent
  • Rating: high to low
  • Rating: low to high
Write a Review
Brian Witlin
Brian Witlin, CEO at Yummly
Posted 4 days ago

Fantastic full stack design firm with direct impact on company’s category leading status

Working with ANML was one of the best decisions I made as CEO of Yummly. They are without question the premier creative and product design studio in the business.
Over a decade, ANML was our indispensable partner, guiding us from an early-stage app to an industry-defining platform acquired by Whirlpool. Together, we built the product experience end-to-end—from brand and UX to forward-thinking features like intelligent meal planning and smart kitchen integrations.
The results: tens of millions of users across iOS, Android, and Apple wearables, multiple Webby and W3 awards, and Editor’s Choice nods from both Apple and Google. Many design principles we pioneered together were even adopted into Apple and Google’s own design systems.
ANML didn't just execute; they elevated our vision. Their design intuition, technical mastery, and integrity are unmatched. I would trust them with any project and highly recommend them to anyone wanting to build something exceptional.

What was the project name that you have worked with ANML?

Yummly

What service was provided as part of the project?

Mobile App Development, Web Design, Digital Marketing

Describe your project in brief

Design, UX, Product, Vision

What is it about the company that you appreciate the most?

• Unmatched design intuition and technical mastery • Relentless commitment to quality and execution • Elevates the client's vision instead of just taking orders • Proven strategic partner from startup to acquisition • End-to-end product, brand, and UX expertise • Builds award-winning, cross-platform applications • Pioneers design systems adopted by Apple and Google • Deeply trustworthy with exceptional integrity

What was it about the company that you didn't like which they should do better?

None

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • Confidential
  • Completed
  • Startups
Martha Niño
Martha Niño, CEO & Founder at The Martha Niño Foundation
Posted 1 week ago

Working with ANML was exceptional—collaborative, responsive, and brought our vision to life.

My overall experience working with ANML was exceptional from start to finish. They took the time to truly understand my vision, goals, and target audiences, and translated that into a website that feels both inspiring and highly functional. Their team was collaborative, communicative, and responsive throughout the process, making it easy to share feedback and see it thoughtfully implemented. They helped me understand how best to organize our content within the site so that it would flow and made key design decisions so that our site remained eye-catching yet also uncluttered. The end result exceeded my expectations—a polished, professional website that strengthens our credibility and supports our growth. We receive so many compliments on the beauty and user-friendliness of our site.

What was the project name that you have worked with ANML?

website design

What service was provided as part of the project?

Web Development, Web Design, Digital Marketing

Describe your project in brief

I hired ANML to design and develop a website for The Martha Niño Foundation, a nonprofit dedicated to inspiring and empowering students through storytelling, assemblies, and community engagement. At the time, we focused on two key audiences: Donors supporting our Book Fairy program and educators seeking books for their students. The goal was to create a visually compelling, user-friendly, mission-driven site that clearly communicates our purpose and impact.

ANML worked closely with me to translate our vision into an inspiring, accessible digital experience. The site serves as an informational hub, encourages donor engagement, highlights Martha’s story and credibility, and provides an easy way for schools to request books.

They designed a clean, modern, easy-to-navigate site that works seamlessly on mobile and was built to scale as we grow.

What is it about the company that you appreciate the most?

clear communications, strong strategic design, partnership-oriented, strong project management, timeliness of project completion, creation of a scalable site to support future updates

What was it about the company that you didn't like which they should do better?

No major areas for improvement, the engagement was well‑run and met our expectations.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $0 to $10000
  • Completed
  • Other Industries
Aldo Bermudez
Aldo Bermudez
Posted 1 week ago

Great partner and experience

ANML managed the project with clear structure, strong communication, and on‑time delivery across all milestones. They were highly responsive to feedback, adapted quickly as needs evolved, and made a complex PLG initiative feel efficient and well‑coordinated.

What was the project name that you have worked with ANML?

PLG Onboarding Flows

What service was provided as part of the project?

Web Design

Describe your project in brief

ANML partnered with Level Access on a focused discovery sprint to improve the UserWay digital experience. They helped us reduce friction in the current journey, clarify self-serve vs sales-assisted paths, and explore better routing to the right solution based on user intent.

Their process was structured and practical: stakeholder interviews, a heuristic review, competitive scan, lightweight personas, and conversion-focused information architecture and wireframes. The output was highly actionable, with clear documentation and testable concepts our internal team could execute and validate.

What is it about the company that you appreciate the most?

What stood out most about ANML was their ability to combine strategic PLG thinking with highly practical, execution‑ready design.

What was it about the company that you didn't like which they should do better?

No major areas for improvements, great partner and would hire them again.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $10001 to $50000
  • Completed
  • Information Technology

Client Portfolio of ANML

Project Industry

  • Startups - 40.0%
  • Travel & Lifestyle - 20.0%
  • Consumer Products - 20.0%
  • Healthcare & Medical - 20.0%

Major Industry Focus

Startups

Project Cost

  • $10001 to $50000 - 40.0%
  • $100001 to $500000 - 40.0%
  • $50001 to $100000 - 20.0%

Common Project Cost

$10001 to $50000

Project Timeline

  • 1 to 25 Weeks - 80.0%
  • 51 to 100 Weeks - 20.0%

Project Timeline

1 to 25 Weeks

Clients: 17

  • Ford
  • CNN
  • Whirlpool
  • KitchenAid
  • ServiceNow
  • GTs Kombucha
  • NetApp
  • Survey Monkey
  • Logitech
  • Palo Alto Networks
  • Marvell
  • Bandai Namco
  • Brunswick
  • Zoom
  • Sitecore
  • Citrix
  • Autodesk

Portfolios: 5

Enfabrica Website

Enfabrica Website

  • Enfabrica Website screenshot 1
$10001 to $50000
6 weeks
Startups

A future-forward digital presence

Enfabrica revolutionized the data center infrastructure by optimizing data movement and efficiency, driven by GenAI. Through their unique approach, they empower customers with faster performance, seamless scalability, and operational advantages.

ANML crafted Enfabricas website and campaign concepts to establish a bold, modern, hi-tech identity that reflects their innovative AI networking solutions. Through refined modern visuals and clear messaging, we crafted an experience that communicates their industry impact.

Services
Web design
Visual design
Marketing campaign

Brunswick Connected Boating Platform

Brunswick Connected Boating Platform

  • Brunswick Connected Boating Platform screenshot 1
$100001 to $500000
100 weeks
Travel & Lifestyle

Instilling peace of mind and confidence throughout the boat ownership journey


Brunswick, a world-class leader in the Marine industry, owns iconic brands such as Mercury Engines, Bay Liner, and Sea Ray. These brands house a variety of technology and onboard systems requiring multiple apps for planning, monitoring, and controlling your onboard systems. Boaters are frustrated, fumbling through these various touch-points, ultimately giving a poor reflection of the brand.

ANML was engaged to create an experience that eased the tensions of a frustrated boating community. WE created a flexible platform that supported a wide range of boating technologies, from non-connected boaters to the most advanced vessels. Boaters now have all their previous apps under one powerful control center reducing friction and supporting all aspects of their boating journey.

Services
 

  • Visioning
  • Strategy
  • In Field User Research
  • User Experience
  • Visual Design
  • Prototyping


 

RealScout Website and Rebrand

RealScout Website and Rebrand

  • RealScout Website and Rebrand screenshot 1
$10001 to $50000
6 weeks
Startups

Clarifying a strong product story in a crowded category

RealScout enables high-performing real estate teams to turn their databases into consistent revenue. But the brand’s website and supporting materials no longer reflected the sophistication of its platform. The story felt fragmented across channels, and the visual identity made RealScout appear closer to a simple nurture tool than a data-driven intelligence system. ANML was engaged to build a modern homepage and foundation that clarified value and presented RealScout as a category leader.

Services
Strategy
Visual Design
User Experience
Branding

KitchenAid IOT App

KitchenAid IOT App

  • KitchenAid IOT App screenshot 1
$50001 to $100000
6 weeks
Consumer Products

Elevating the app experience to support a brand evolution.

KitchenAid is, and always has been, made for people who love to cook, and exists to make the kitchen a place of possibility. More than just their iconic stand mixer, they are a modern, global brand with a full offering of smart kitchen appliances.

ANML was brought in to help redesign KitchenAid's mobile app. After a deep brand immersion, we set off to design an experience that would develop an emotional connection with consumers; inciting their passion for cooking and inspiring creativity in the kitchen.

Services
UX
Strategy
Art Direction
App Design
Visual Design
Design Systems

OrthoFX Website and Brand Evolution

OrthoFX Website and Brand Evolution

  • OrthoFX Website and Brand Evolution screenshot 1
$100001 to $500000
12 weeks
Healthcare & Medical

Evolving OrthoFXs image from clinical to compelling
 

OrthoFX is a pioneer in clear aligner technology, offering advanced treatment solutions designed for modern lifestyles. With a commitment to innovation and patient care, the company continues to push the boundaries of whats possible in orthodontic treatment.

ANML redesigned OrthoFXs website and evolved their visual language, giving them a bold new presence in the aligner industry. The goal was to create a persona-driven, intuitive, and scalable website that clearly distinguishes product lines, highlights OrthoFXs advantages over competitors, and establishes a sophisticated, premium design language that builds trust with consumers and doctors.