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Award-Winning Search Marketing Agency in Melbourne

We’re A.P. Web Solutions – a data-driven boutique agency, specialising in SEO and SEM services.

We came a long way since our humble beginning in 2015, earning the title of the Best Small SEO Agency in the Asia-Pacific region for 3 years in a row – among other prestigious awards.

During this time, we’ve helped 150+ clients grow, scale, and expand internationally.

Join our loyal clients who’ve witnessed firsthand how we’ve fueled their growth thanks to our expertise and unique approach to Search Marketing, and let’s grow together.

Certifications/Compliance

ISO 9001:2015
Australia Australia
527 Spencer St, West Melbourne VIC 3003, Australia, Melbourne, Victoria 3003
1300780112
$25 - $49/hr
10 - 49
2015

Service Focus

Focus of Digital Marketing
  • SEO Services - 60%
  • PPC - 40%

Client Focus

90% Small Business
10% Medium Business

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Client Portfolio of APWS Marketing

Project Industry

  • Healthcare & Medical - 100.0%

Major Industry Focus

Healthcare & Medical

Project Cost

  • Not Disclosed - 100.0%

Common Project Cost

Not Disclosed

Project Timeline

  • Not Disclosed - 100.0%

Project Timeline

Not Disclosed

Portfolios: 1

Cannvalate

Cannvalate

  • Cannvalate screenshot 1
Not Disclosed
Not Disclosed
Healthcare & Medical

Objectives:

Objective #1 – Get 200 or more Care Navigator appointments per week
Objective #2 – Increase Organic Reach overall and for high buyer-intent keywords
Objective #3 – Increase the efficacy of Paid traffic budget

Challenges:

Competitive landscape with strict rules related to both organic & paid traffic.
Falls under the YMYL category (Your Money Your Life) – which means Organic traffic is only possible if Google sees the website as a highly trustworthy source of information with subject matter expertise.
Growing competition – new competitors constantly entering the market
Navigating through Google’s YMYL (Your Money Your Life) considerations
Website migration. Complete overhaul of the website, and maintaining rankings, Organic traffic, flow of CN appointment bookings, conv tracking etc through this phase
Client had tried working with 2 large digital agencies over the previous 12 months before they found us. None of these agencies were able to deliver desired outcomes (the ultimate goal of increasing Care Navigator appointments).

Results:

71% increase in Care Navigator appointments!
82% increase in total website conversions
529% increase in organic traffic
220% (over 3x) increase in Paid Search conversions!
Avg CPA (from Google Ads) reduced by 50% (halved)!

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