Aweb

Client

ShinaDiski is an online tire and wheel shop, official dealer of Michelin, Continental, Yokohama and GoodYear brands. The company has been operating throughout Ukraine since 2007.

In addition to selling tires and wheels, the customer provides seasonal storage of tires and tire fitting. Stationery stores of the brand are located in Kyiv and Odesa.

Work Period

Active work on the project has been going on for 4 years; works on trade advertising campaigns were carried out from 11.02.2019.

Our Task

Improving the efficiency of shopping advertising campaigns and increasing the number of transactions.

You can read the case in full at the link: https://aweb.ua/en/cases/60-increased-revenue-tracking-value-transactions

Client

MС “Dobrobut” is the largest network of medical clinics in Kyiv with an integrated approach to patient treatment: from laboratory diagnostics to surgical intervention.

Medical Network “Dobrobut” has been operating since 2001, offering treatment in more than 35 highly specialized areas in 13 units located in 9 districts of Kyiv. 2,000 highly specialized employees 24/7 help people of all ages.

Work Period

Active work was carried out from 01.01.2019 to 31.05.2020.

Our Task

Increase the effectiveness of advertising campaigns in Google, increase the number of records in the medical center, inform the target audience (TA) about innovations in the clinics’ work.

You can read the case in full at the link: https://aweb.ua/en/cases/google-ads-automation-24x

Client

Vasilenko Medical Center is a licensed open-type clinic working for more than 25 years to rid patients of drug and alcohol addictions.

The topic is delicate, and therefore, having received an initial request from a client, we carefully checked licenses, reviews, and information about doctors. We started cooperation only after ensuring that the clinic had all the necessary permits and licenses.

Period

The project is being carried out from August 2021 to February 2022 (the project is temporarily suspended due to the war in Ukraine).

You can read the case in full at the link: https://aweb.ua/en/cases/setting-up-contextual-advertising

The Client 

Medical center "Klinika Dobrogo Doktora", which is located in a residential area of ​​Kyiv. Services provided:

• consultation of family doctors and narrow specialists;

• diagnostics;

• outpatient surgery.

Client Target audience:

residents of nearby areas.

Work period: 

from 11.08.21 to 31.01.2022

Our task:

A task for the first stage of cooperation was to ensure patients' regular appointments with proctologists.

Conclusions

As a result of working with the Google Ads account, the following results were achieved: 

• the number of conversions increased by 166% (from 53.5 to 142.3 conversions);

• the average cost per click decreased by 67% (from UAH 16.89 to UAH 5.54);

• the number of assisted conversions (conversions that are received by other traffic channels, but where google/cpc is involved in the way) was increased by 65.38%.
   

  As a result of promotion in social networks Meta for 2 months of work, the following was received:

• 88 calls to the messenger;

• 2,543 link clicks;

• 96 reactions to the publication;

• 16 reposts.
  
  Medical topics in general require caution in promotion due to many restrictions. In the  proctology direction, distrust and inconvenience of patients to consult a doctor are added to this, which significantly lengthens the time for making a decision. Therefore, it is important: 

• to use all possible channels of promotion, to popularize the services of the proctology direction;

• to remove the prejudice against “inappropriate” topic;

• provide maximum information on the site in order to minimize communication with the administrative staff of the clinic, and to preserve the privacy of each patient.
  
  Google Ads tools used in the project:
  
  Types of advertising campaigns:

• Search network campaigns;

• Display network campaigns;

• Smart campaigns;

• Campaigns with maximum efficiency (Performance Max).
  
  Bid Strategies:

• Target impression share;

• Maximum conversions;
  
  Meta tools used in the project:
  
  Types of advertising campaigns:

• advertising campaigns with the goal of Traffic (visiting the landing page);

• advertising campaigns with the goal of the Message (the beginning of correspondence in the messenger).
  
  Project participants: 
  Project managers: Yulia Mirnaya, Alexandra Nesina
  PPC-specialists: Alexander Shilin, Marina Pylaeva
  Head of contextual advertising department: Galina Liman