Axelwin

Axelwin is a Hamburg-based international ecommerce agency for brands growing in Germany and Europe.

We work with established international consumer brands, many from North America and the UK, that are entering Germany or already selling here and want it to perform. Germany is our deepest expertise and usually the first market: it’s Europe’s largest ecommerce market, and a setup that works here carries over well to Austria, the Netherlands, France and beyond.

We treat market entry as an operations question first, then a marketing one. A brand can run strong ads into a new country and still lose the sale at a checkout that doesn’t match local expectations, so we build the foundation before scaling the spend.

What we do:

• Store and content localisation that reads as native, not translated
• Local payments, including invoice purchase, direct debit and Klarna
• Logistics and returns partner selection that meets German delivery expectations
• Shopify builds and migrations, set up for multi-market selling from day one
• Marketplace launch and management on Zalando, OTTO, Kaufland and Amazon
• Conversion rate optimisation, international SEO and performance marketing

Legal counsel sits inside the team: our in-house lawyer is admitted in Germany and New York, so pricing, promotions and compliance get a legal answer as part of the work.

Not sure where to start? Our Germany Decision Review gives you an independent recommendation on your next move in Germany within five business days.

Axelwin was founded by Nazim Ekerbicer. We work in English, with one senior team from first decision to full execution.