B&G Collective | Performance Marketing

B&G Collective is a Google Ads and growth marketing agency built specifically for remodelers, custom home builders, and home improvement companies. Founded by Adrian and Kayla Garcia, the agency was built to serve the residential construction industry with the same rigor typically reserved for larger consumer brands.

Adrian runs paid media and reporting, managing over $65 million in ad spend across 15 years, most of it in home improvement. He works with builders, remodelers, and developers to turn ad budgets into booked projects, not just clicks. Kayla leads branding and web design, building sites and creative systems that convert traffic into calls.

B&G Collective manages Google Ads, Local Services Ads, Meta Ads, and Local SEO, along with the landing pages and conversion tracking behind every campaign. Rather than reporting cost per lead, the agency reports cost per booked project, tying every dollar of ad spend back to real revenue instead of vanity metrics.

The team is intentionally small and senior. Clients work directly with the founders rather than being routed through account managers. B&G Collective is based near Richmond, Virginia, and works with remodeling, custom home building, and home improvement companies nationwide.