Barlo Digital

Barlo Digital is a director-led performance marketing agency. We work with three kinds of business: Shopify and DTC brands, home service contractors, and local practices.

For Shopify and DTC brands we manage Meta (Facebook and Instagram) and Google ads, Amazon PPC, and ad creative including UGC. We also repair the measurement those platforms optimize on, from GA4 to the Meta Conversions API and server-side tracking, so the bidder learns from real orders instead of guesses.

For HVAC, plumbing, roofing and electrical contractors we run Google Ads and Local Services Ads, build fast websites that turn taps into calls, tie call tracking to booked jobs, and set up an AI receptionist that answers every call and form in seconds.

For dental, med spa, veterinary and small law practices we build websites patients can book from, run local ads, and work on visibility in the map pack and in AI answers from Google, ChatGPT and Perplexity. For B2B companies we book sales meetings and bill only for the meetings that are held.

Every engagement starts with a fixed-price audit of your own data, delivered 24 to 48 hours after read-only access. Each finding is documented and priced in dollars, and the audit fee is credited in full if we keep working together. Reporting is in orders, booked jobs and patients, not clicks. Month-to-month, no lock-ins, and you own every account, pixel and asset we build.

A director runs every account and senior operators do the work. Nothing is handed to a junior, and there is no account-manager layer between you and the people in your account.

Our founder, Carlos Benavides, has spent 15+ years in paid ads and managed more than $50M in ad spend in in-house and agency roles, including 31 ad accounts at once across marketplace stores, US DTC brands and international finance brands. He holds a Computer Science degree, which is why our tracking is built by hand.

We publish what we measure at barlodigital.com/learn.