Basmar Software

We had a growing backlog on our storefront and a hiring timeline that would have taken months. Instead of opening two vacancies, we brought in two full-stack developers from Basmar to extend our team. Both started within a week and moved through our codebase quickly. They shipped checkout optimizations and catalog performance improvements, then took over integrations with our payment and warehouse systems without friction. What stood out was their independence. They didn't need exhaustively detailed tickets—they asked the right questions, proposed simpler approaches where they made sense, and their code reviews were as thorough as our senior engineers'. The only thing I'd flag: we should have locked in working-hours overlap from day one instead of the second week. Once we did, communication was smooth.

Working with Basmar Software was a great experience. They started by interviewing active and churned users, analyzing competitors, and mapping where people dropped off—before touching any design work. This research-first approach meant every recommendation tied back to what users actually said, which eliminated internal debates about taste and sped up our approval process. We ended up with a shorter onboarding flow, a cleaner UI built on a reusable design system our developers could build on, and a landing page written in our customers' language. The whole process was transparent; we reviewed findings before seeing designs and understood the reasoning behind every option. We'd work with them again.