Berriman Web Marketing

Results: After 12 months of digital marketing management by Berriman Web Marketing, overall website goal conversions or leads increased by 177% with organic search engine referral leads increasing by 159% and leads from Google Search Ads increasing by 227%. Since then, the results have only improved:

Client: Acme Glass is a local Vermont window and glass company offering window and glass repair, replacement or installations to residential and commercial customers alike. They’re a longstanding client with Berriman Web Marketing as they first contacted us back in 2019 looking for ways to help reduce their monthly costs while improving their results.

Strategy & Execution: By migrating their website’s blog off a subdomain to their primary URL, adding new pages for specific products, optimizing their website’s content and Meta Data on a consistent basis, while rebuilding their Google Ads account and restructuring their keyword targeting and conversion tracking to focus only on keywords and conversion events that matter most, Berriman Web Marketing was able to deliver impressive results.

Highlights: Oct 19 – Apr 2021

Website visits and leads increased by 81% & 225% respectively
SEO – Organic Search Engine Referral Traffic
Monthly organic search engine referral visits increased by 132% or by 2,463 sessions/m
Monthly organic search engine referral leads increased by 148% or by 77 leads/m
Google Ads:
Monthly leads from Google Ads increased by 258% or 111 extra leads
Monthly avg cost/ lead from Google Ads decreased by 224% or by $65

Results: In just six months of management by Berriman Web Marketing, overall ad spend across all ad channels decreased by 20% while total sales and revenue from advertising increased by 92% and 79% respectively. This ultimately yielded a 60% drop in cost-per-conversion and a 142% increase in return on ad spend for 518 Kitchen.

Client: 518 Kitchen is a frozen entrée delivery service based in New York offering primarily low-carb and keto-friendly meals. In the fall of 2020 518 Kitchen engaged Berriman Web Marketing to help them curb their marketing costs while helping to grow their business. 

Strategy & Execution: In resetting the campaign bid strategies, tailoring bid settings for 518 Kitchen’s campaigns based on historical performance data and analytics, creating a multitude of new ad creatives and running a/b and multi-variate tests at every level, alongside regular account optimizations and real time adjustments, Berriman Web Marketing was able to deliver major improvements in key metrics.

Tools Used: Google Ads, Microsoft (Bing) Ads, Facebook Ads

Highlights Aug 20’ – Jan 21’:

Reduced combined monthly digital advertising spend by 22%
Reduced combined average cost-per-purchase from digital advertising by 60%
Increased combined purchases from digital advertising by 92%
Increased combined purchase revenue from digital advertising by 79%
Improved combined return-on-ad-spend (ROAS) by 142%

Results: In the span of 12 months during a time of uncertainty, Berriman Web Marketing was able to deliver dramatic improvements by nearly doubling online conversions while reducing cost-per-conversion by 44%.

Client: VSECU is a local Vermont credit union with branches all across the state and prides itself on being a values-based financial cooperative serving it’s 67,000 members.

Strategy & Execution: During the 2020 calendar year, VSECU was focused on improving brand awareness, engagement, product adoption and membership growth while weathering the economic crisis of COVID-19. To help with this, Berriman Web Marketing had to make numerous adjustments and optimizations in real-time to adapt to the changing market conditions whilst optimizing performance.

Through numerous account optimizations to Google Ads and Facebook Ads which included regular bid and budget adjustments, testing new audience segments, running a/b tests on ad creatives, and making keyword or demographic targeting refinements, Berriman Web Marketing was able to deliver robust results during a difficult time.

Tools Used: Google Ads, Microsoft (Bing) Ads, Facebook Ads

Highlights – Jan 2020 – Dec 2020:

Increased combined conversion-rate from digital advertising by 95%
Increased combined conversions from digital advertising by 90%
Decreased combined cost-per-conversion from digital advertising by 44%

Results: After ten months of working together, Berriman Web Marketing managed to more than double total student inquiries and applications referred from Google Ads by 137% while cutting the average cost per student inquiry by more than 20% during that same time period.

Client: Vermont Technical College is a public technical college here in Vermont with campuses in Randolph Center, Williston and Norwich. Berriman Web Marketing was contracted to help Vermont Tech make improvements to their online presence and grow their new student inquiries, applications and enrollment through online ads and SEO.

Strategy & Execution: Through a rigorous initial setup of Google Ads campaigns with comprehensive keyword research and after having conducted several rounds of monthly optimizations over the course of the contract, Berriman Web Marketing was able to grow student inquiries and applications from Google Ads while continually improving the cost-effectiveness of their campaigns.

Highlights – Nov 2021 – Aug 2022:

Google Ads
Increased total clicks to website from Google Ads by 109%
Increased total student inquiries & applications from Google Ads by 137%
Decreased avg cost-per-conversion (inquiries+apps) from Google Ads by 22%

Results: After just one month of working with Berriman Web Marketing, Lendbuzz saw an 83% increase in consumer loan applications derived from Google Ads while reducing their average cost-per-application by 12% in the same time period.

Client: Lendbuzz is an auto financing firm based in Boston, Massachusetts that specializes in expanding access to fair credit for consumers in the U.S. who don’t have a credit score such as immigrants and international students.

Strategy & Execution: After an initial audit, Berriman Web Marketing conducted a full Google Ads account reconfiguration building entirely new campaigns from scratch to allow for more optimized performance.

This included rebuilding and rewriting all of Lendbuzz’ text ads, conducting keyword research and adding in new valuable keywords to target while employing best practices with their campaign construction to allow for optimal performance.

Highlights May 22 to Jun 22:

Google Ads:

Clicks increased by 63%
Consumer Loan Applications increased by 83%
Average cost-per-click decreased by 2.9%
Average cost-per-conversion decreased by 12%