Bilingual Content Writer

Wow! You’re still in time

This digital campaign leverages a playful and attention-grabbing image of a stylish dog to emphasize the January 15th enrollment deadline. The bold headline, ‘¡GUAU! Aún estás a tiempo,’ creates urgency while remaining approachable and engaging. Highlighting key benefits such as low monthly costs and financial assistance, the campaign effectively communicates the advantages of enrolling in affordable healthcare plans. Clear calls-to-action and visually appealing design make it easy for audiences to take the next step toward quality health coverage.

Details

• Industry: Healthcare
• Language: Spanish
• Platforms: Meta, Demand Gen

Demand Gen Copy English

• Image copy: Wow! You are still in time. The final deadline to enroll is January 15th.
• Headline: New law. Lower prices.
• Description: 4 out of 5 customers find a plan fo $10 or less per month with financial help.
• CTA: Learn More.

Meta Copy English

• Post copy: Don’t wait until the last minute! 4 out of 5 customers can find a health plan for $10 or less per month with financial help. Take action! The final deadline to enroll is January 15th.
• Image copy: Wow! You are still in time. The final deadline to enroll is January 15th.
• Link headline: Don’t wait!
• Link description: New law. Lower prices.
• CTA: Learn more

Don’t be Afraid to Quit Smoking

This campaign honors Hispanic culture and traditions, delivering an empowering message to quit smoking today. By blending culturally resonant imagery and language, it inspires the community to prioritize health and support their loved ones through a smoke-free journey.

Details

• Industry: Healthcare
• Language: Spanish
• Platforms: Meta
• Image Copy: Celebremos nuestra herencia libre de humo.
• Post Copy: En el Mes de la Herencia Hispana, comparte tu legado, no el humo de un cigarrillo. Encuentra ayuda gratuita en CDC.gov/dejar.
• CTA: Spanish: Tú puedes dejar de fumar. Llama al 1-855-DÉJELO-YA.

Let’s Celebrate Our Smoke-free Heritage

This campaign honors Hispanic culture and traditions, delivering an empowering message to quit smoking today. By blending culturally resonant imagery and language, it inspires the community to prioritize health and support their loved ones through a smoke-free journey.

Details

• Industry: Healtcare
• Language: Spanish
• Platforms: Meta
• Image Copy: Celebremos nuestra herencia libre de humo.
• Post Copy: En el Mes de la Herencia Hispana, comparte tu legado, no el humo de un cigarrillo. Encuentra ayuda gratuita en CDC.gov/dejar.
• CTA: Tú puedes dejar de fumar. Llama al 1-855-DÉJELO-YA.

A Plan for Everyone

This Spanish-language script was written specifically for the Hispanic audience to promote the affordability and accessibility of health plans available through CuidadoDeSalud.gov. By focusing on real-life testimonials and emphasizing financial assistance, the script connects emotionally with viewers while delivering a clear call to action.

Key Highlights of the Script:

• Relatable Testimonials: Features real individuals like Daniela, Damián, and Erika, sharing how financial assistance has made health insurance affordable for their families and lifestyles.
• Culturally Relevant Messaging: Written entirely in Spanish, the script resonates with the Hispanic audience, addressing their unique priorities such as family, financial security, and peace of mind.
• Focus on Benefits: Highlights that all health plans cover essential services like doctor visits, prescriptions, and emergency care, with many costing $10 or less per month.
• Clear Deadlines and Actionable Steps: Encourages viewers to enroll before the December 15th deadline for coverage starting January 1st, with an alternative January 15th deadline for extended enrollment.
• Visual Integration: Includes scenes of users navigating the CuidadoDeSalud.gov website and completing the enrollment process, providing a straightforward and relatable narrative.

This script demonstrates the power of engaging, culturally resonant storytelling to drive enrollment and communicate the value of accessible healthcare effectively.
 

This script was created for a TV and radio campaign titled “Changes Happen” to inform Spanish-speaking audiences about special enrollment opportunities available through CuidadoDeSalud.gov. The script highlights key life events that may qualify individuals for health coverage enrollment, emphasizing accessibility and urgency.

Key Highlights:

• Relatable Scenarios: Features common life changes such as getting married, having a baby, or losing a job to connect emotionally with the audience.
• Call to Action: Urges listeners and viewers to act quickly by visiting CuidadoDeSalud.gov to explore their eligibility, reinforcing the urgency of limited enrollment periods.

The “Changes Happen” TV and Radio script project demonstrates my ability to deliver concise, impactful messaging for multimedia campaigns, effectively reaching diverse audiences with critical public health information.