Bolder Agency

STOA is a fashion-sourcing platform that links fabric manufacturers, wholesalers, and product designers sustainably and transparently. Although most companies in the material sourcing industry tend to opt for colourless corporate branding and communication styles, we had to debut this new B2B company onto the market, developing brand awareness and attracting users to the platform by creating a modern brand image with a millennial-content framework.

Our challenge was to To boost the company’s digital presence from zero. We developed an authentic visual style with a limited budget or any production. We launched social media advertising campaigns on Instagram and LinkedIn to attract new customers to the platform. As a result, we gained 54k followers in 2 years, reaching 400k IG users monthly. 

Ever considered Parka to become your partner in crime as you explore the world? We got to recreate this beautiful concept with New Balance. From team, props, and location directly into post-production — we delivered the A to Zs of the project in 12 days. Watch the full video here.

Swiss Military Hanowa embodies the true values of Switzerland: functionality, functional contemporary design, and reliable quality standards, leading to a unique collection with a solid and recognisable character. We were challenged to infuse the new content with brand heritage and values. Implementing a brand new social media strategy would breathe new life into their social presence and attract the relevant clientele.

We expanded the brand identity to make the visuals more diverse: we devised a method for displaying items that elicit emotional responses from the audience. We achieved it by employing graphic design elements that correspond to the visual concept; the titles and captions in an italic style emphasise the dynamics and movement in the brand communication and Muted colours with a predominance of red and other shades. This scheme refers to the brand's colour and stresses it to the audience. The client’s Instagram has been redone according to the brand’s original colour palette, so now we get a more balanced composition and a vision of brand individuality.

The region's first online beauty platform aims to make clean beauty more accessible to individuals who prefer authentic over synthetic. Our main goal, increasing brand awareness and recognition, was fueled by educating and inspiring the audience. Eluxura would go on to be regarded as the ultimate online destination for ethical beauty shopping due to this process.

We produced a content concept that met the audience’s needs, effectively communicated the message, and updated the brand guidelines to make them more digital-friendly. Mockup templates were created on social media to showcase the products; the colour palette was developed in response to the brand's values and central message. As a result, we created a fully developed visual communication concept in which everything works in perfect alignment (colours, visuals, design, etc.) to convey the central message of Eluxura as the ultimate outlet for sustainable luxury in the Middle Eastern market. 

The primary objective was to increase awareness of the Saint Honoré brand in the Middle Eastern market by creating unique and engaging content that positions it as a luxury and premium Parisian brand. Through market analysis, we identified key trends and understood the customer base's insights and motivations. We created a social media strategy for the new market that highlights the brand's offerings and activities while considering the target audience's trends and demographics. We executed it through compelling content and visual concepts.

Luxury Gallery is introducing an exclusive brand and product mix in a one-of-a-kind brand-driven shopping environment across a portfolio of luxury, fashion, and lifestyle brands. With unique visuals, content, and promotion strategies, the central mission was to increase brand awareness about the Luxury Gallery e-commerce platform.

We discovered key market trends, identified the audience's fundamental observations and motivations, and developed a content strategy and a visual concept that included: A distinctive approach to visuals based on a brand identity that was consistent with the website, Unique mockups and visual styles for product images, and a strong colour palette that enables individual brand expression. We demonstrated the visual and content approach: collecting data from multiple criteria by accommodating all of the target audience's messages. We developed several templates to aid in content navigation.

As an outcome, the brand received a step-by-step strategy for market penetration, including directing attention to the brand on social media and driving traffic to the website.